ARTICLE: Daytime Broadcast Ratings for the Week of March 21-25, 2022

[Errol]

After a steep fall one week earlier, both half hours of “The Price is Right” bounced back during the week of March 21-25, 2022 to hit five-week highs in Total Viewers, Women 18-49 and Women 25-54 rating (since the week of February 21-25, 2022).

Leading the pack was the second half-hour of the game show (4.677 million) followed by the first half-hour (4.105 million) in second place. “The Young and the Restless” (3.403 million) gained just 1,000 viewers week to week to place third while the second half-hour of “Let’s Make a Deal” placed fourth with 2.887 million viewers. Rounding out the top five, placing fifth, “The Bold and the Beautiful” (2.736 million) fell the hardest of any daytime broadcast series week to week in Total Viewers, down -111,000.

Tying “TODAY 3rd Hour” in Women 18-49 the previous week, “Y&R” held sole possession of the third place position in the demo (0.39 rating, +0.02) and also placed third in Women 25-54 (0.61 rating, -0.01). Ranking seventh in Women 18-49 (0.31 rating, -0.04)  and sixth in Women 25-54 (0.47, -0.10), “B&B” again fell the most week to week in both demographics. “The View” (0.29, -0.01) was the only other daytime broadcast series to fall week to week in Women 18-49. Other shows falling in Women 25-54 week to week were “Y&R” (0.61, -0.01), “General Hospital” (0.42, -0.04), “The View” (0.37, -0.04) and “GMA3: What You Need to Know” (0.30, -0.05). 

“The Talk” again ranked last among all daytime broadcast series in Women 18-49 rating, up +0.01 week to week (0.22 vs 0.21) while “GMA3” ranked last in Women 25-54 rating. “The Talk” gained viewers week to week, up +40,000 viewers while “GMA3” was down, losing -85,000 viewers week to week.

“Days of our Lives” beat “The View” in Women 25-54, placing 10th in the demo with the talk show falling to 11th place. “DAYS” was up +0.01 in the demo and also gained +9,000 viewers week to week (1.623 million vs 1.614 million).

Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. That being said, all shows are also down significantly compared to their 2019 figures with the exception of “GH” among Total Viewers. During the comparable week in 2019, “GH” averaged 2.288 million viewers, a difference of just 171,000 viewers.

Note: Year to Year comparisons are currently unavailable due to a gap in data received by Soap Opera Network one year earlier. Demographic comparisons to 2021 figures will return next week and Total Viewers and Households will return in a few weeks.

Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020. “The Talk” was not rated by Nielsen during the comparable week in 2020.

Week Of March 21-25, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W18-49
1. The Price is Right 2 (CBS)	0.51	0.47	N/A	0.82
2. The Price is Right 1 (CBS)	0.47	0.39	N/A	0.72
3. The Young and the Restless (CBS)	0.39	0.37	N/A	0.58
4. TODAY 3rd Hour (NBC)	0.38	0.37	N/A	0.79
4. Let’s Make a Deal 2 (CBS)	0.38	0.36	N/A	0.64
6. Let’s Make a Deal 1 (CBS)	0.32	0.30	N/A	0.51
7. The Bold and the Beautiful (CBS)	0.31	0.35	N/A	0.55
8. General Hospital (ABC)	0.30	0.30	N/A	0.57
8. TODAY with Hoda & Jenna (NBC)	0.30	0.26	N/A	0.61
10. The View (ABC)	0.29	0.30	N/A	0.51
11. Days of our Lives (NBC)	0.27	0.26	N/A	0.50
12. GMA3: What You Need to Know (ABC)	0.23	0.23	N/A	0.55
13. The Talk (CBS)	0.22	0.21	N/A	N/A

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W25-54
1. The Price is Right 2 (CBS)	0.71	0.70	N/A	1.26
2. The Price is Right 1 (CBS)	0.68	0.59	N/A	1.08
3. The Young and the Restless (CBS)	0.61	0.62	N/A	0.96
4. TODAY 3rd Hour (NBC)	0.58	0.54	N/A	1.21
5. Let’s Make a Deal 2 (CBS)	0.53	0.49	N/A	0.92
6. The Bold and the Beautiful (CBS)	0.47	0.57	N/A	0.91
7. Let’s Make a Deal 1 (CBS)	0.44	0.43	N/A	0.75
7. TODAY with Hoda & Jenna (NBC)	0.44	0.38	N/A	0.92
9. General Hospital (ABC)	0.42	0.46	N/A	0.88
10. Days of our Lives (NBC)	0.39	0.38	N/A	0.73
11. The View (ABC)	0.37	0.41	N/A	0.78
12. The Talk (CBS)	0.31	0.30	N/A	N/A
13. GMA3: What You Need to Know (ABC)	0.30	0.35	N/A	0.85

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020 Households
1. The Price is Right 2 (CBS)	2.9	2.8	N/A	4.4
2. The Price is Right 1 (CBS)	2.6	2.3	N/A	3.9
3. The Young and the Restless (CBS)	2.3	2.3	N/A	3.1
4. The Bold and the Beautiful (CBS)	1.9	1.9	N/A	2.7
5. Let’s Make a Deal 2 (CBS)	1.8	1.8	N/A	3.0
6. Let’s Make a Deal 1 (CBS)	1.6	1.6	N/A	2.6
7. The View (ABC)	1.5	1.6	N/A	2.4
8. General Hospital (ABC)	1.4	1.5	N/A	1.9
8. TODAY 3rd Hour (NBC)	1.4	1.4	N/A	2.5
10. Days of our Lives (NBC)	1.1	1.1	N/A	1.6
10. TODAY with Hoda & Jenna (NBC)	1.1	1.0	N/A	1.8
12. GMA3: What You Need to Know (ABC)	1.0	1.1	N/A	2.0
13. The Talk (CBS)	0.9	0.9	N/A	N/A

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020 Viewers
1. The Price is Right 2 (CBS)	4,677,000	4,216,000	N/A	6,458,000
2. The Price is Right 1 (CBS)	4,105,000	3,566,000	N/A	5,623,000
3. The Young and the Restless (CBS)	3,403,000	3,402,000	N/A	4,213,000
5. Let’s Make a Deal 2 (CBS)	2,887,000	2,809,000	N/A	4,287,000
4. The Bold and the Beautiful (CBS)	2,736,000	2,847,000	N/A	3,660,000
6. Let’s Make a Deal 1 (CBS)	2,457,000	2,417,000	N/A	3,653,000
7. The View (ABC)	2,203,000	2,276,000	N/A	3,251,000
8. General Hospital (ABC)	2,117,000	2,177,000	N/A	2,574,000
9. TODAY 3rd Hour (NBC)	2,030,000	2,012,000	N/A	3,508,000
10. Days of our Lives (NBC)	1,623,000	1,614,000	N/A	2,241,000
11. TODAY with Hoda & Jenna (NBC)	1,589,000	1,463,000	N/A	2,531,000
12. GMA3: What You Need to Know (ABC)	1,580,000	1,665,000	N/A	2,728,000
13. The Talk (CBS)	1,416,000	1,376,000	N/A	N/A

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

• “The Bold and the Beautiful” aired for just 17 minutes on Monday, March 21 due to CBS News coverage of Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings. The show was preempted entirely on Thursday, March 24 due to CBS News coverage of President Biden appearing at NATO headquarters in Brussels, Belgium during the NATO summit to discuss the ongoing conflict between Ukraine and Russia. The show’s ratings are based on a four-day average consisting of Monday, March 21; Tuesday, March 22; Wednesday, March 23; and Friday, March 25.
• “Days of our Lives” aired for just 32 minutes on Thursday, March 24 before being preempted for NBC News coverage of President Biden appearing at NATO headquarters in Brussels, Belgium during the NATO summit to discuss the ongoing conflict between Ukraine and Russia.
• “General Hospital” aired for just 34 minutes on Monday, March 21 due to ABC News coverage of Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings.
• “GMA3: What You Need to Know” aired for just 34 minutes on Monday, March 21 due to ABC News coverage of Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings. The show aired for just 32 minutes before being preempted for ABC News coverage of President Biden appearing at NATO headquarters in Brussels, Belgium during the NATO summit to discuss the ongoing conflict between Ukraine and Russia.
• “Let’s Make a Deal” aired for just 20 minutes of its first half-hour and 17 minutes of its second half-hour on Monday, March 21 due to CBS News coverage of Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings. The first half-hour aired for just 13 minutes on Tuesday, March 22.
• “TODAY 3rd Hour” was preempted entirely on Tuesday, March 22 due to NBC News coverage of Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings. Ratings are based on a four-day average consisting of Monday, March 21; Wednesday, March 24; Thursday, March 24; and Friday, March 25.
• “TODAY with Hoda & Jenna” was retitled to “TDY Hoda & Jenna-HJ” on Tuesday, March 22, airing for just 16 minutes before being preempted for NBC News coverage of Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings. The episode received a 0.12 rating in Women 18-49 and a 0.19 rating in Women 25-54. The episode did not factor into the show’s weekly average and will not count into the show’s season average. The show’s ratings are based on a four-day average consisting of Monday, March 21; Wednesday, March 24; Thursday, March 24; and Friday, March 25.
• “The View” aired for just 49 minutes on Tuesday, March 23 and Thursday, March 24 due to various ABC News preemptions.

Note: The post Daytime Broadcast Ratings for the Week of March 21-25, 2022 appeared first on the Soap Opera Network website.

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[Faulkner]

Wow at those numbers for The View.