Jump to content

ARTICLE: Daytime Broadcast Ratings for the Week of March 14-18, 2022


Errol

Recommended Posts

  • Webmaster
The Bold and the Beautiful, Bold & Beautiful, B&B, Bold and Beautiful, #BoldandBeautiful

We’re officially at the halfway mark of the 2021-2022 TV season as ratings for the week of March 14-18, 2022 represents the 26th week of the 52-week season. Some shows are doing better than others while some others might want to consider their options for next season. You can determine which ones we’re talking about in the comments below.

For the week, every daytime broadcast series was down week-to-week among Total Viewers with “General Hospital” (2.177 million) losing the least amount, down -21,000 viewers while the first half-hour of “The Price is Right” (3.566 million) lost the most, down -451,000 viewers. The second half-hour (4.216 million) lost down -340,000 viewers. Compared to the same week in 2020 when viewing levels were hitting multi-year highs during the initial shutdown of the country due to COVID-19, the first half-hour is down -1.254 million viewers while the second half-hour is down -1.349 million viewers. Only “The Young and the Restless” (3.402 million) managed to maintain viewership somewhat on par with 2020 figures, down -43,000 viewers compared to 2020. In fact, week to week, “Y&R” is only down -39,000 viewers.

After beating “GMA3: What You Need to Know” (1.665 million) in both Women 18-49 and Women 25-54 rating one week earlier, “The Talk” (1.376 million) fell back to last place, falling the most week to week in both demos. More specifically, in Women 25-54 rating, “The Talk” tied both “GH” and “Y&R” in week to week losses, each down -0.05. Only “The Bold and the Beautiful” (2.847 million) saw a week to week increase in both demos (up +0.01) while the second half-hour of “Let’s Make a Deal” (2.809 million) and “The View” (2.276 million) were also up slightly in Women 18-49, “GMA3” was the only other show up week to week in Women 25-54 rating.

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 14-18, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2020. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: Year to Year comparisons are currently unavailable due to a gap in data received by Soap Opera Network one year earlier. Comparisons to 2021 figures will return in a few weeks. Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were unavailable at press time which skews the rankings in those categories.

Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know” which was later rebranded to its current iteration, effective March 2020. “The Talk” was not rated by Nielsen during the comparable week in 2020.

Week Of March 7-11, 2022 Rankers

Women 18-49 Rating

Rank / Show / NetworkThis WeekLast WeekLast Year2020 W18-49
1. The Price is Right 2 (CBS)0.470.49N/A0.62
2. The Price is Right 1 (CBS)0.390.43N/A0.70
3. The Young and the Restless (CBS)0.370.41N/A0.49
3. TODAY 3rd Hour (NBC)0.370.38N/A0.81
5. Let’s Make a Deal 2 (CBS)0.360.35N/A0.53
6. The Bold and the Beautiful (CBS)0.350.34N/A0.57
7. Let’s Make a Deal 1 (CBS)0.300.31N/A0.41
7. General Hospital (ABC)0.300.30N/A0.51
7. The View (ABC)0.300.29N/A0.49
10. TODAY with Hoda & Jenna (NBC)0.260.28N/A0.63
10. Days of our Lives (NBC)0.260.27N/A0.48
12. GMA3: What You Need to Know (ABC)0.230.24N/A0.61
13. The Talk (CBS)0.210.26N/AN/A
Source: Nielsen

Women 25-54 Rating

Rank / Show / NetworkThis WeekLast WeekLast Year2020 W25-54
1. The Price is Right 2 (CBS)0.700.71N/A0.96
2. The Young and the Restless (CBS)0.620.67N/A0.74
3. The Price is Right 1 (CBS)0.590.62N/A0.86
5. The Bold and the Beautiful (CBS)0.570.56N/A0.89
4. TODAY 3rd Hour (NBC)0.540.57N/A1.19
6. Let’s Make a Deal 2 (CBS)0.490.51N/A0.74
7. General Hospital (ABC)0.460.51N/A0.78
8. Let’s Make a Deal 1 (CBS)0.430.45N/A0.57
9. The View (ABC)0.410.43N/A0.75
10. TODAY with Hoda & Jenna (NBC)0.380.41N/A0.92
10. Days of our Lives (NBC)0.380.41N/A0.68
12. GMA3: What You Need to Know (ABC)0.350.34N/A0.87
13. The Talk (CBS)0.300.35N/AN/A
Source: Nielsen

Households

Rank / Show / NetworkThis WeekLast WeekLast Year2020 Households
1. The Price is Right 2 (CBS)2.82.9N/A3.9
2. The Price is Right 1 (CBS)2.32.6N/A3.4
2. The Young and the Restless (CBS)2.32.3N/A2.5
4. The Bold and the Beautiful (CBS)1.92.0N/A2.7
5. Let’s Make a Deal 2 (CBS)1.81.9N/A2.1
6. The View (ABC)1.61.7N/A2.4
6. Let’s Make a Deal 1 (CBS)1.61.6N/A2.1
8. General Hospital (ABC)1.51.5N/A1.9
9. Days of our Lives (NBC)1.11.2N/A1.5
9. GMA3: What You Need to Know (ABC)1.11.1N/A1.9
9. The Talk (CBS)1.11.0N/AN/A
. TODAY 3rd Hour (NBC)N/A1.5N/A2.5
. TODAY with Hoda & Jenna (NBC)N/A1.1N/A1.8
Source: Nielsen

Total Viewers

Rank / Show / NetworkThis WeekLast WeekLast Year2020 Viewers
1. The Price is Right 2 (CBS)4,216,0004,556,000N/A5,565,000
2. The Price is Right 1 (CBS)3,566,0004,017,000N/A4,820,000
3. The Young and the Restless (CBS)3,402,0003,441,000N/A3,445,000
4. The Bold and the Beautiful (CBS)2,847,0002,936,000N/A3,620,000
5. Let’s Make a Deal 2 (CBS)2,809,0002,863,000N/A3,724,000
6. Let’s Make a Deal 1 (CBS)2,417,0002,479,000N/A2,896,000
7. The View (ABC)2,276,0002,374,000N/A3,128,000
8. General Hospital (ABC)2,177,0002,198,000N/A2,471,000
10. GMA3: What You Need to Know (ABC)1,665,0001,726,000N/A2,639,000
11. Days of our Lives (NBC)1,614,0001,713,000N/A2,089,000
13. The Talk (CBS)1,376,0001,482,000N/AN/A
. TODAY 3rd Hour (NBC)N/A2,129,000N/A3,422,000
. TODAY with Hoda & Jenna (NBC)N/A1,604,000N/A2,454,000
Source: Nielsen

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

  • “The Bold and the Beautiful” numbers are based on a three-day average consisting of Monday, March 14; Tuesday, March 15; and Wednesday, March 16. NCAA Basketball preempted the show on Thursday, March 17 and Friday, March 18.
  • “Days of our Lives” aired for just 44 minutes on Wednesday, March 16, 2022.
  • “GMA3: What You Need to Know” aired for just 44 minutes on Wednesday, March 16.
  • “Let’s Make a Deal” numbers are based on a three-day average consisting of Monday, March 14; Tuesday, March 15; and Wednesday, March 16. NCAA Basketball preempted the show on Thursday, March 17 and Friday, March 18.
  • “The Price is Right” aired a rerun on Thursday, March 17 which was factored into the show’s weekly average and will count in the show’s season average.
  • “The Talk” numbers are based on a three-day average consisting of Monday, March 14; Tuesday, March 15; and Wednesday, March 16. NCAA Basketball preempted the show on Thursday, March 17 and Friday, March 18.
  • “The View” numbers are based on a four-day average, consisting of Monday, March 14; Tuesday, March 15; Thursday, March 17; and Friday, March 18. The show was retitled “VIEW-ABC” or “VIEW-ALT” on Wednesday, March 16 which averaged a 0.26 rating in Women 18-49 and a 0.37 rating in Women 25-54. The 44-minute episode did not factor into the show’s weekly average and will not count into the show’s season average.
  • “TODAY 3rd Hour” numbers are based on a four-day average, consisting of Monday, March 14; Tuesday, March 15; Thursday, March 17; and Friday, March 18. The show was retitled “TODAY Show II-ALT” on Wednesday, March 16 which averaged a 0.39 rating in Women 18-49 and a 0.56 rating in Women 25-54. The episode did not factor into the show’s weekly average and will not count into the show’s season average.
  • “TODAY with Hoda & Jenna” numbers are based on a four-day average, consisting of Monday, March 14; Tuesday, March 15; Thursday, March 17; and Friday, March 18. The show was retitled “TDY Hoda & Jenna HJ” on Wednesday, March 16 which averaged a 0.34 rating in Women 18-49 and a 0.44 rating in Women 25-54. The episode did not factor into the show’s weekly average and will not count into the show’s season average.
  • “The Young and the Restless” numbers are based on a three-day average consisting of Monday, March 14; Tuesday, March 15; and Wednesday, March 16. NCAA Basketball preempted the show on Thursday, March 17 and Friday, March 18. The soap aired for just 46 minutes on Wednesday, March 16.



Note: The post Daytime Broadcast Ratings for the Week of March 14-18, 2022 appeared first on the Soap Opera Network website.

Read More

Link to comment
Share on other sites

  • Replies 5
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.



  • Recent Posts

    • By 78 NBC daytime was struggling. They knew what the issues were but failed to make the changes needed to get those young gals watching.  Jan 78 Plans for NBC's daytime programs - which are in third place -are apparently less well defined at the moment. Michael Brockman, a former daytime programer at ABC, took the position of vice president in charge of daytime for NBC just a few weeks ago. He and his chief assistant, Mary Alice Dwyer (an associate of Mr. Brockman at ABC), are in the process of analyzing the network's schedule to determine where to begin making changes. One thing Mr. Brockman knows, he said, is that NBC needs more women18 -49 (NBC is currently last in that category in daytime). "Whatever you design," he said, "has to fundamentally appeal to that demographic." He indicated, however, that he is less concerned with the network's afternoon serial block than he is with its morning game show and rerun mix, and, like his counterparts at the other networks, Mr. Brockman discounts the notion that recent drops in daytime viewership may be attributable to the one -hour serial form. The first changes were indeed in the morning. In April 78 Card Sharks replaced Sanford and Son reruns at 10am and High Rollers was introduced at 11am knocking Wheel of Fortune back to 11.30 replacing Knockout. Sanford and Son moved to noon replacing To Say the Least. On paper that looked like a stronger schedule. The next move in July was the disastrous America Alive at noon, replacing Sanford and The Gong Show,which set them back even further. Finally in October 78, Jeopardy was brought back at 10.30 and Hollywood Squares moved to 1pm replacing another flop For Richer for Poorer. The only major change for the soaps apart from cancelling FRFP, was Linda Grover as headwriter for The Doctors as of April 78.
    • Yeah, Ben and Evie don't start interacting in a 'we're going to pair them together as a couple' way until Feb/March 1977 when she recommends Ben paint a portrait for Jackie.  And Evie's working for Jackie so she and Ben interact and start to become friends.  That happens after Tim breaks up with  her and she's forgiven her sister.. and he and Hope break up after he covers for his younger brother for a crime that he had committed.  Jackie does come onto the canvas in December 1976 and the first months are her trying to snag Mike while she and Justin seem to play a cat and mouse game with one another as he's trying to restart things with Sara again. I often wonder if the Phillip story only came about because the show was going to be expanded to an hour.. and the Dobson's deciding that some of the new characters they were introducing could be tied to Justin/Jackie's back story.
    • Seems like the Dobsons were aiming for a Joe/Sara/Justin triangle or, having decided that Joe would be killed off, Justin would be waiting in the wings. But that never came to pass and I don't think there was much reference to Justin/Sara as time went on.That was something that could have been used later on but Doug Marland may not have known or cared. Also, when the show went to an hour they could add a lot of characters and not rely on the stalwarts, hence Jackie/Alan/Elizabeth. And after Leslie died, Mike went into Dad mode with Hope. Hope/Ben never took off and Hope was replaced and then dropped and Ben moved on to Eve, whose romance with Tim fizzled and Jordan Clarke left (by choice?)
    • Please register in order to view this content

       
    • Would anyone have any of these Y&R episodes they could add to the vault? It would be very much appreciated. November 11, 1987 February 16, 1989 February 17, 1989 February 1991 episode - Brad vs Paul fight April 10, 1992 November 16, 1992 November 17, 1992 November 23-27, 1992 July 11, 1993 October 5, 1993 June 17, 1994  - english version June 29, 1994 September 15, 1994 May 16, 1995 August 4, 1995 October 27, 1995 March 11, 1996 April 8, 1996 September 6, 1996 November 26, 1996 January 3, 1997 January 27, 1997 February 17, 1997 February 18, 1997 March 5, 1997 April 22, 1997 June 16, 1997 September 23, 1997 September 24, 1997 September 25, 1997 December 11, 1998 January 12, 2000 September 27, 2000 March 5, 2001 March 6, 2001 March 8, 2001 - english version March 19, 2001 April 5, 2001 April 6, 2001 October 7, 2002 January 30, 2004 August 23, 2004 August 24, 2004 June 15, 2004 June 21, 2004 November 8, 2004                                          
    • When I was a kid, I would watch DOOL with my mom. I remember Denise as Susan so well. And later, of course, on GH. How sad to hear she has passed. RIP.
    • I have to dig that scene up on YT. I'm glad they gave them some kind of happy ending, even if it was really late. Interesting! I remember Justin and Sarah being involved, but I either forgot or never caught their backstory. The girl with money and social position of course turns out to be Jackie. He sort of did to Sarah what Vanessa did to his brother! I do remember Justin started out as not the greatest guy. Kind of a horn dog. It's only when Ross comes on that he becomes the "good" brother. I only have some vague memories of Ben and Hope, mostly of when they were in a positive relationship. He certainly changed over time. "Chill" would be the way I would describe Ben (along with "handsome but kind of a yawn") for most of his time on GL, so hearing he once had a violent temper is very surprising.
    • Yes. That's called good writing.
    • interesting idea.  That makes sense, as MVJ seems to have set up each character development (traits) for future plot developments.
    • I really enjoyed today's episode. It showcased a lot of the other cast and I saw hints of storyline potential (Smitty & Bill). Martin definitely has some anger issues and I recall him being overly scared about protecting his family and having all the doors locked, coming out of one of his "dreams". There's obviously a lot going on there and I can't wait to find out more. I'm thinking June is going to be more than just the issue story of the week. I think she just might be related to one or more of our main characters. As for Tomas, yes, Alex Alegria is not the strongest actor, but he's pretty to look at and he emotes something. I'm just not sure what that something is yet.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy