ABC to adapt Mexican telenovela into drama series

[CassieFan]

ABC is developing an English-language remake of mega hit telenovela Soy Tu Dueña, with Jorge Zamacona (10-8: Officers On Duty) writing and Desperate Housewives star Eva Longoria executive producing. ABC’s version will be co-produced by Televisa, the company behind the Mexican telenovela; Lionsgate TV; and ABC Studios. It centers on a Texas heiress who loses her fortune and is forced to move back to the ranch she grew up on. Zamacona will serve as showrunner and executive produce with Longoria though her Unbelievable Entertainment, as well as Tariq Jalil, who helped put the English adaptation together, through his Intrigue banner.

Soy Tu Dueña — which means I’m Your Owner but is translated into English as “A Woman Of Steel” — itself is a remake of the 1995 telenovela La Dueña. It became a ratings sensation when it aired on Univision from June through December last year, ranking as the most-watched telenovela ever and the second-highest-rated in 18-49 on the leading Spanish-language broadcaster in the U.S. Toward the end of its run in December, Soy Tu Dueña posted a string of timeslot wins over its English-language competitors and led Univision to a couple of nightly wins among 18-49 — including one for the telenovela’s December 27 finale, which was the highest-rated program of the night on any U.S. broadcast network and the second-highest-rated non-sports program of the week behind an original episode of Longoria’s Desperate Housewives. For a large portion of its run, Soy Tu Dueña, created by Ines Rodena and headlined by popular telenovela stars Fernando Colunga and Lucero, regularly ranked among the top 10 shows in any language among adults 18-49 and top five with adults 18-34. ABC is the only American network to successfully adapt a Latin American telenovela, with dramedy Ugly Betty. CAA reps Zamacona and Longoria, who is also repped by attorney Brad Small.

STD (lol) sucked, but the premise is good, I think it can be watchable.

[KMan101]

I'm interested in the premise. We'll see.

[EricMontreal22]

I'm curious if they'll truly adopt a telenovela format or if this will like most American shows be open ended until people stop watching. ...

[WTGH]

I watched La Dueña, and it rocked.

I'm looking forward to this scene being played out:

http://www.youtube.com/watch?v=Y5Orqed8sh4

FF to the 2:00 mark.

[Soapsuds]

Another Ugly Betty redux a la telenovela...I didnt like it one bit.