That is a terribly unflattering picture and I would be beyond pissed if I were him and that's the shot they chose. They were probably trying to show that prison life is rough and it's been taking its toll on Cole, but that picture is a little too "method". He looks jaundiced and there are better angles and head positions that don't emphasize a double chin.

That is not a look for "effect," that's how he looks. Look at the fan picture as well, then look at how he looked when he left.

That's what I'm saying, they made no effort to de-emphasize how bad he looks... awful angle, bad-to-non-existent makeup/airbrushing, and that is just unheard of unless they wanted him to look like [!@#$%^&*] it a publicity photo. If that's the best picture they got out of the shoot...