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Ratings from the 70's


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Posted (edited)

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 3/25/74-3/29/74 & 4/1/74-4/5/74:

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That 5 minute Another World preemption on 4/4/74 was for NBC going live to show Hank Aaron tying Babe Ruth's 714 home run record.

ALSO: YR preemption followers, what dates do you have YR being preempted in 1974?

Edited by JAS0N47
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1/1/74 Tournament of Roses Parade
7/2/74 Nixon Moscow Address & Analysis
7/25/74 Judiciary Hearing, Part 1
7/29/74 Judiciary Hearing, Part 1
8/9/74 Ford Inauguration

8/28/74 is a fast weekly week, but from the Daily News listings, the only preemptions that day were for a Ford Press Conference which started at 230PM ET, so that only knocked out Edge of Night and The Doctors that day. So, that looks to be the only mistake on that list (it aired on 8/28, but not on 8/9). The Ford Inauguration only took an hour to televise from 1130AM-1230PM (no parades or anything since he was replacing Nixon), so that's why YR was the only soap preempted for it.
 
I'm starting work on September 1974 now, so will let you know about the remaining YR preemptions as I finish that up. We also don't have the 1/14/74 and 1/21/74 data yet.
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Good job on those 3 July preemptions. Didn't think you would have those 3 down to the day, but you did!  How did you go about confirming those? 

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 4/8/74-4/12/74 & 4/15/74-4/19/74:
 

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Thanks it was mostly the Vanderbuilt News Archive. Often missing things and I think the timezone is central but still a good resource.

https://tvnews.vanderbilt.edu/siteindex/1974-7

I also did some research on newspapers.com and I think that's where I got the July 29 date or could make an educated guess. 

I had actually just recently changed my Aug 28 guess to Aug 08 (news on Nixon) so I was a day off there. 

 

 

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In 1974, the timeslot for Y&R on the East Coast by CBS was 12:00 PM, in between Love of Life at 11:30 and Search for Tomorrow at 12:30.  CBS gave the affiliates the 1:00-1:30 timeslot for local programming.  Maybe all the affiliates did not carry the show at 12:00 PM?

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Sure, it could be that. That timeslot, I think of it as perilous. So many shows have had problems, right before or at the lunch hour. I guess it just never was a thing in my head since it was Y&R. I knew it was a problem for PC & for Sunset Beach. (BTW, Sunset Beach was supposedly aimed at a young, urban group, but why was it on at noon?) Anyway, thanks for taking a stab at my question.

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Posted (edited)

In Pittsburgh they didn't clear Y&R for years (it aired on an independent) due to a local talk show that was very popular. The Marie Torres show, which was an hour long show from 1pm - 2pm

The same station aired a newscast at 12pm and I think many stations were similar. Airing a newscast at 12pm and not willing to budge the schedule for Y&R was probably likely in many areas.

It also sounds like CBS didn't try hard enough in some markets which is why Fred basically apologised to Bell for not getting clearances. Possibly Y&R was seen as too racy for some conservative CBS affiliates as well. 

Edited by will81
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