July 28 - August 1, 2008

[marceline]

It's crazy right? We know that all soaps are losing viewers but with ABC it's clearly more than than just the YouTube/download/women in the workplace attrition. ABC is actively driving viewers away. They're practically leaving skid marks. I really wonder what job objectives Frons is meeting because clearly he's failing here.

[Toups]

It's 6 weeks in a row now that OLTL #1 in girls 12-17. I don't remember OLTL being dominant in this demo.

[Soapsuds]

Yup, I still see AMC as a complete mess. Considering how so many are dogging Days right now it actually beat OLTL(the master RC) all week except for Friday. And hopeless ATWT also beat OLTL the whole week in Total Viewers. And only were beaten on Wednesday in HHs numbers. Yes, RC is the next savior in daytime.

[Toups]

He's still miles a better HW than Jean Passanante.

[Darcy]

That is a huge loss especially considering the base isn't that big to begin with - it's almost a loss of one quarter of all viewers (23% to be precise) in just one year. YIKES!

[TMOTVSoaps]

Not a good week for every soap not named Y&R, but you can see GL trying to rise. Their production format has to change though.

I'll break each soap down a little later.

[sacha]

You can note that Y&R and B&B have gained viewers compared to last year ;-)

[Soapsuds]

It's just too much of the same thing with AMC. Kendall/Greenlee(The Real Greenlee..who was suppose to bring in the big numbers), Ryan(ugh!), Zack, Aiden......too much overkill of these 5 characters. Add Annie to the mix and you have a nose dive in ratings. Sorry Zendall Fan but there is way too much of Kendall on.....The show needs to focus on its other vets. The constant 6 arent bringing in the numbers.

[Carolyn1980]

ABC actually issued a press release:

Thursday, August 07, 2008

ABC Television Network

PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -

ABC DAYTIME RATINGS FOR WEEK OF 7/28

Print This Document

note: To use this function, upgrade your browser: Quick Download

Fringe Ratings Report: ABC Daytime Programming

Week of July 28, 2008

ABC is Daytime's No. 1 Network for the

Twelfth Straight Week in Women 18-49

ABC's Streak of Placing 3 Programs Among Daytime's Elite 5 Stands at

17 Consecutive Weeks in Key Women 18-49 and Women 18-34 Targets

A Top 5 Player in Daytime for 16 Straight Weeks, "One Life to Live" Tops CBS'

"As the World Turns" at 2 O'clock by 39% in Women 18-34 and 13% in Women 18-49

Daytime's No. 2 Show in Key Women, "General Hospital" Bests

Time Period Competitor CBS' "Guiding Light" by 71% in Women 18-34,

by 36% in Women 18-49 and by 16% in Total Viewers

ABC Daytime

* ABC extended its streak as Daytime's No. 1 network in key Women 18-49 to 12 straight weeks (1.2 rating/761,000 - tied on rating).

* In Women 18-34, ABC was home to 3 of Daytime's Top 5 programs for the 17th week in a row: "The View" (No. 2T, 0.8 rating/270,000), "General Hospital" (No. 2T, 0.8 rating/266,000) and "One life to Live" (No. 5T, 0.7 rating/247,000).

* In Women 18-49, for the 17th week running the net has ranked at least 3 shows among the upper echelon: "General Hospital" (No. 2T, 1.2 rating/823,000), "The View" (No. 2T, 1.2 rating/808,000) and "One Life to Live" (No. 4T - 1.1 rating/729,000).

* Ranking among Daytime's Top 5 programs for the 16th straight week in target young women, "One Life to Live" topped CBS' "As the World Turns" (2:00 - 3:00 p.m.) head to head by 39% in Women 18-34 (247,000 vs. 178,000) and by 13% in Women 18-49 (729,000 vs. 643,000).

* "General Hospital" surpassed CBS' "Guiding Light" at 3 o'clock by a solid 71% in Women 18-34 (266,000 vs. 156,000), by 36% in Women 18-49 (823,000 vs. 607,000) and by 16% in Total Viewers (2.63 million vs. 2.27 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of July 28, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.66 million No. 1 CBS 1.2/774,000

No. 2 ABC 2.72 million No. 1 ABC 1.2/761,000

No. 3 NBC 2.55 million No. 3 NBC 1.1/721,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.20 million

General Hospital ABC 1.2/823,000

The View ABC 1.2/808,000

The Bold and the Beautiful CBS 1.1/751,000

One Life to Live ABC 1.1/729,000

Days of Our Lives NBC 1.1/721,000

Source: NTI, Live + Same Day (Current Week: 7/28-8/3/08. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

[Soapsuds]

That's your opinion Toups. Remember in high school the difference between fact and opinion? Let's just say RC is the best right now in daytime. [!@#$%^&*] Passant and Dena Higley are still beating him in the ratings.

I cant wait!!

[Jess]

Man Y& R is really turning it around. The show has been enjoyable for me lately. Eric Braden (probably spelled wrong) is doing such a fine job.

As far as OLTL, it's not unusual for viewers to tune out during summer reruns and from what I read on these boards, OLTL is currently in reruns.

[Soapsuds]

[marceline]

I keep being stunned by AMC's ratings until I remember that I'm not really watching AMC. I just watch the Angie/Jesse channel on YouTube so for me AMC is the best show on the air. I haven't had to look at Kendall's bony butt once.

And as for OLTL, people can keep singing all the hosannahs about Carlivati they want to (although I've noticed the choir getting smaller), it sounds like a hot mess.

[Toups]

Yeah, and RC was beating them last week. Next week he might beat them, then the week after, they might beat him again. What's your point with the ratings?

I'm talking about as a writer and I believe RC is definitely a better HW than Jean and Dena.

[Soapsuds]

Yeah, thats the only part of AMC I am liking right now Angie And Jesse. The choir for OLTL does seem to be getting smaller.