Chandler first Christmas movie got almost 3 million viewers. This year's Christmas movie had almost 2 million.
This movie would've done better airing on a Sunday or Monday night. Saturday nights are always the least viewed day.
I found out about his movie by following his Twitter fan pages accounts. There were videos posted on YouTube too about it. Hallmark also vigorously promoted it during it's daily and nightly shows. I lost count how many times the promo aired on the network.
It's a shame you weren't contacted about the movie. More forms of promotion is always good for a show.
Peacock currently has it available to view along with his other movie "Heart of the Matter".