Believes That Cable TV Is Inevitable By DICK KLEINER
Robert Colbert is another of the nighttime TV stars who has switched to daytime. His reasoning, in accepting the role he plays on CBS’ soap opera. The Young and The Restless, is interesting. "This show,” he says, "will see me through the next three to five years.” That’s how long he estimates it will take for the movie business to get back on its feet. By then, he figures, the whole film business will be charged. “By 1976 or so,” Colbert says, "pay-TV or cable-TV will have arrived and bail us out of the doldrums.”
Colbert believes that the coming of pay-TV is both inevitable and essential. It is his contention that the pay-TV concept is the only way we’ll get a quality product again. He believes a producer will be able to invest 5 to 10 million dollars in a production and get it back in a one-night showing over a national pay-TV system. “Today’s audience,” he says, “ has been forced indoors the high cost of taking the family to the movies. If a man wants to take his wife and kids to the movies today, by the time he gets a baby sitter, parks and buys the tickets, it’s a $30 or $35 evening.”
So the man who once starred on Time Tunnel is now gainfully employed as Stuart Brooks on The Young and The Restless. To his amazement, he likes it. “At first,” he says, “doing the show and memorizing all that dialogue seemed insurmountable. I looked at those first few scripts and said, ‘There’s no way I’m going to get all those words into my head.’ But you stretch and you do it.” He is pleased with the quality of writing on the show and the actors he works with, he thinks, are great. So, all in all, he considers it a great way to kill those three to-five years until what he expects to happen happens. “This is good for me,” he says. “I’m working with good people. The cast and the scripts compare favorably with other things I’ve done', even my last movie, ‘The Lawyer.’ ”
The show enables him to continue with the good life he leads. He lives at Malibu with his wife and two children and he loves the beach and the sea. Every morning, he jogs a bit and his seven-year-old daughter, Cami, jogs along with him.
Well Robert got 10 years out of the show. Don't recall any 10 million dollar productions on Pay TV in the late 70's.
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Paul Raven ·
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