AGENCY BILLINGS: JAN. 1955-JUNE 1956:
Here are the ad buys for each soap's sponsor from Jan. 1955-Jun. 1956:
CBS SOAPS:
As the World Turns
Procter & Gamble...............403,650 (1/56-6/56) (purchase split with Love Story for 1/56-3/56)
Brighter Day
Procter & Gamble................1,911,000 (1955)
Procter & Gamble...................210,600 (1/56-6/56)
Edge of Night
Procter & Gamble...............405,600 (1/56-6/56) (purchase split with On Your Account for 1/56-3/56)
Guiding Light
Procter & Gamble..............1,872,000 (1955)
Procter & Gamble..................212, 550 (1/56-6/56)
Love of Life
American Home Products....3,510,000 (1955)
American Home Products....1,248,000 (1/56-6/56)
Portia Faces Life/Inner Flame
General Foods.......................931,500 (1955)
Road of Life
Procter & Gamble..................760,500 (1955)
Search for Tomorrow
Procter & Gamble...................NOT LISTED (1955)
Procter & Gamble..................218,400 (1/56-6/56)
Secret Storm
American Home Products....1,474,410 (1955)
American Home Products....1,228,500 (1/56-6/56)
Valiant Lady
Toni Co...............................495,656 (1955)
Toni Co...............................191,100 (1/56-6/56)
General Mills......................1,056,400 (1955)
General Mills.......................453,375 (1/56-6/56)
Wesson Oil.........................218,958 (1955)
Wesson Oil........................293,332 (1/56-6/56)
Scott Paper...........................34,359 (1955)
Scott Paper........................224,094 (1/56-6/56)
Standard Brands.....................39,624 (1/56-6/56)
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JAS0N47 ·
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