ARTICLE: ‘The Young And The Restless’ & ‘The Bold And The Beautiful Tie For No. 1 in Women 18-49, ‘GMA3’ Tops ‘General Hospital’ In Women 25-54 – RATINGS

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Ratings, Zuleyka Silver, Jacqueline MacInnes Wood, The Young and the Restless, The Bold and the Beautiful

Need To Know

“General Hospital” saw the smallest week-to-week decline and marked the largest year-over-year gain among Total Viewers.
“GMA3” tied “General Hospital” among Women 18-49 and topped its lead-out in Women 25-54, marking the first time it has ever done so in the latter category*.
“The Young and the Restless” tied its season high in Women 18-49 and Women 25-54, and season-to-date, now ties lead-out “The Bold and the Beautiful” to rank No. 1 among soaps in Women 18-49.

“The Young and the Restless” and “The Bold and the Beautiful” tied for No. 1 among soaps in Women 18-49, each with a 0.28 rating, during the week of March 2-6, 2026. In fact, season-to-date, the two CBS dramas are now tied for No. 1 among soaps in Women 18-49, each with a 0.22 rating.

For the week, “The Young and the Restless” tied its season high in Women 18-49 (0.28 rating) and Women 25-54 (0.49 rating), while also tying “The Bold and the Beautiful” to rank No. 1 among soaps in the former category. Compared to its performance one week earlier, the long-running hour-long drama series was up +0.04 among Women 18-49 (0.28 rating vs. 0.24 rating) and up +0.08 among Women 25-54 (0.49 rating vs. 0.41 rating), marking the largest week-to-week demo gains across daytime broadcast. In Total Viewers, the soap opera was up +224,000 compared to the same week last year (3.257 million vs. 3.033 million) and was virtually on par with its year-ago performance among Women 18-49 (0.28 rating vs. 0.29 rating) and flat among Women 25-54 (0.49 rating). In Households, the series was flat week-to-week and up +0.2 year-over-year (2.2 rating vs. 2.0 rating). Further, compared to the same week in 2024, the drama was virtually on par among Women 18-49 (0.28 rating vs. 0.29 rating), up +0.04 among Women 25-54, up +0.1 in Households (2.2 rating vs. 2.1 rating) and up +221,000 viewers (3.257 million vs. 3.036 million).

“The Bold and the Beautiful” was up +0.01 week-to-week and year-over-year among Women 18-49 (0.28 rating vs. 0.27 rating), tying “The Young and the Restless” to rank No. 1 among soaps in the key sales demographic. Meanwhile, among Women 25-54, the half-hour soap opera was up +0.02 week-to-week (0.40 rating vs. 0.38 rating). The series gained +258,0000 viewers compared to the same week last year and was up +296,000 over the comparable week in 2024. Further, demographically, the show was up over its performance during the comparable week in 2024 among Women 18-49 (0.28 rating vs. 0.25 rating) and Women 25-54 (0.40 rating vs. 0.38 rating).

“Beyond the Gates” was down 0.01 among Women 18-49 (0.18 rating vs. 0.19 rating) and Women 25-54 (0.29 rating vs. 0.30 rating), though continued to outperform time slot competitor “General Hospital” in Women 18-49 (0.18 rating vs. 0.17 rating) and Women 25-54 (0.29 rating vs. 0.21 rating), marking the third consecutive week the soap opera has done since in both categories (including ties).

“General Hospital” saw the smallest week-to-week drop among Total Viewers, down just 3,000 from the previous week, yet it still posted the largest year-over-year gain across daytime broadcast, up +293,000, with 2.175 million tuning in. Demographically, the series tied its lead-in “GMA3” among Women 18-49 (0.17 rating), with the news program topping its soap opera lead-out in Women 25-54 (0.23 rating vs. 0.21 rating), marking the first time it has ever happened in that category, excluding ABC’s October 2025 broadcast of the Major League Baseball Wild Card Series games, which saw multipe repeat episodes included into the long-running drama’s weekly average.

“GMA3” was the only daytime broadcast program to see week-to-week gains in every category, including Total Viewers (+99,000 – 1.551 million vs. 1.452 million), Households (+0.1 – 1.0 rating vs. 0.9 rating), Women 18-49 (+0.04 – 0.17 rating vs. 0.13 rating) and Women 25-54 (+0.05 – 0.23 rating vs. 0.18 rating). Meanwhile, compared to the year-ago performance of its predecessor “TODAY with Jenna & Friends,” “TODAY with Jenna & Sheinelle” was the only daytime broadcast program up year-over-year across all categories, including Total Viewers (+195,000 – 1.445 million vs. 1.250 million), Households (+0.1 – 0.9 rating vs. 0.8 rating), Women 18-49 (+0.03 – 0.21 rating vs. 0.18 rating) and Women 25-54 (+0.02 – 0.32 rating vs. 0.30 rating).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 2-6, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively.

Week of March 2-6, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.40	0.37	0.45
2. The Price is Right 1 (CBS)	0.36	0.35	0.38
3. The Bold and the Beautiful (CBS)	0.28	0.27	0.27
— The Young and the Restless (CBS)	0.28	0.24	0.29
5. The View (ABC)	0.25	0.26	0.27
— Let’s Make a Deal 2 (CBS)	0.25	0.26	0.26
— TODAY 3rd Hour (NBC)	0.25	0.25	0.26
8. Let’s Make a Deal 1 (CBS)	0.21	0.22	0.24
— TODAY with Jenna & Sheinelle (NBC)	0.21	0.21	0.18
10. Beyond the Gates (CBS)	0.18	0.19	0.24
11. General Hospital (ABC)	0.17	0.18	0.21
— GMA3 (ABC)	0.17	0.13	0.18
13. NBC News Daily (NBC)	0.13	0.14	0.15

Source

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.4	0.4	0.5
— The Price is Right 1 (CBS)	0.4	0.4	0.4
3. The Bold and the Beautiful (CBS)	0.3	0.3	0.3
— The Young and the Restless (CBS)	0.3	0.2	0.3
— The View (ABC)	0.3	0.3	0.3
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3
— TODAY 3rd Hour (NBC)	0.3	0.3	0.3
8. Let’s Make a Deal 1 (CBS)	0.2	0.2	0.2
9. TODAY with Jenna & Sheinelle (NBC)	0.2	0.2	0.2
— Beyond the Gates (CBS)	0.2	0.2	0.2
— General Hospital (ABC)	0.2	0.2	0.2
— GMA3 (ABC)	0.2	0.1	0.2
13. NBC News Daily (NBC)	0.1	0.1	0.2

Source

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.62	0.62	0.63
2. The Price is Right 1 (CBS)	0.58	0.59	0.53
3. The Young and the Restless (CBS)	0.49	0.41	0.49
4. TODAY 3rd Hour (NBC)	0.43	0.44	0.41
5. The Bold and the Beautiful (CBS)	0.40	0.38	0.44
6. Let’s Make a Deal 2 (CBS)	0.39	0.40	0.37
7. The View (ABC)	0.34	0.38	0.40
8. Let’s Make a Deal 1 (CBS)	0.33	0.35	0.33
9. TODAY with Jenna & Sheinelle (NBC)	0.32	0.31	0.30
10. Beyond the Gates (CBS)	0.29	0.30	0.39
11. GMA3 (ABC)	0.23	0.18	0.26
12. General Hospital (ABC)	0.21	0.24	0.33
13. NBC News Daily (NBC)	0.20	0.26	0.23

Source

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.6	0.6	0.6
— The Price is Right 1 (CBS)	0.6	0.6	0.5
3. The Young and the Restless (CBS)	0.5	0.4	0.5
4. TODAY 3rd Hour (NBC)	0.4	0.4	0.4
— The Bold and the Beautiful (CBS)	0.4	0.4	0.4
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.4
7. The View (ABC)	0.3	0.4	0.4
— Let’s Make a Deal 1 (CBS)	0.3	0.4	0.3
— TODAY with Jenna & Sheinelle (NBC)	0.3	0.3	0.3
— Beyond the Gates (CBS)	0.3	0.3	0.4
11. GMA3 (ABC)	0.2	0.2	0.3
— General Hospital (ABC)	0.2	0.2	0.3
— NBC News Daily (NBC)	0.2	0.3	0.2

Source

Households

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	2.7	2.8	2.6
2. The Price is Right 1 (CBS)	2.4	2.5	2.3
3. The Young and the Restless (CBS)	2.2	2.2	2.0
4. The Bold and the Beautiful (CBS)	1.9	1.9	1.8
5. The View (ABC)	1.8	1.8	1.8
6. Let’s Make a Deal 2 (CBS)	1.6	1.7	1.5
7. Let’s Make a Deal 1 (CBS)	1.4	1.5	1.3
— General Hospital (ABC)	1.4	1.4	1.2
— TODAY 3rd Hour (NBC)	1.4	1.5	1.2
10. Beyond the Gates (CBS)	1.1	1.2	1.1
11. GMA3 (ABC)	1.0	0.9	0.9
12. TODAY with Jenna & Sheinelle (NBC)	0.9	1.0	0.8
— NBC News Daily (NBC)	0.9	1.0	0.8

Source

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	4,470	4,596	4,296
2. The Price is Right 1 (CBS)	3,953	4,098	3,757
3. The Young and the Restless (CBS)	3,257	3,358	3,033
4. The Bold and the Beautiful (CBS)	2,838	2,925	2,617
5. Let’s Make a Deal 2 (CBS)	2,683	2,713	2,425
6. The View (ABC)	2,638	2,713	2,620
7. Let’s Make a Deal 1 (CBS)	2,274	2,346	2,085
8. General Hospital (ABC)	2,175	2,178	1,882
9. TODAY 3rd Hour (NBC)	2,081	2,232	1,820
10. Beyond the Gates (CBS)	1,657	1,781	1,740
11. GMA3 (ABC)	1,551	1,452	1,431
12. TODAY with Jenna & Sheinelle (NBC)	1,445	1,539	1,250
13. NBC News Daily (NBC)	1,430	1,535	1,198

Source

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)

“The Bold and the Beautiful” was partially preempted on Thursday, March 5, 2026, due to breaking CBS News coverage, and aired for only 22 minutes. The program’s weekly average is based on five days (Monday-Friday).
“GMA3” was partially preempted on Thursday, March 5, 2026, due to breaking ABC News coverage, and aired for only 48 minutes. The program’s weekly average is based on five days (Monday-Friday).
“NBC News Daily” was retitled to “NBC News Daily-ND” on Thursday, March 5, 2026, due to breaking NBC News coverage. The retitled telecast is excluded from the program’s weekly and season averages, which are based on four days (Monday-Wednesday and Friday).
The second half-hour of “The Price is Right” was partially preempted on Monday, March 2, 2026, due to breaking CBS News coverage, and aired for only 17 minutes. The program’s weekly average is based on five days (Monday-Friday).
“The View” was partially preempted on Monday, March 2, 2026, due to breaking ABC News coverage, and aired for only 47 minutes. The program’s weekly average is based on five days (Monday-Friday).

Note: The post ‘The Young And The Restless’ & ‘The Bold And The Beautiful Tie For No. 1 in Women 18-49, ‘GMA3’ Tops ‘General Hospital’ In Women 25-54 – RATINGS first appeared on Soap Opera Network.

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Mar 13 2026 2 posts

1 hour ago1 hr

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I'm just dumbfounded. I don't get it. How are Y&R and B&B increasing??? Yes, I still watch both daily, along with BTG, but I basically hate watch Y&R.

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37 minutes ago37 min

Member

31 minutes ago, skiman12082004 said:
I'm just dumbfounded. I don't get it. How are Y&R and B&B increasing??? Yes, I still watch both daily, along with BTG, but I basically hate watch Y&R.

I wonder if there are more people at home due to the economy.

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robbwolff

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Mar 13 2026 2 posts

Another World Discussion Thread

He certainly disparaged it and wanted to bring in more upper- and lower-class characters. Some quotes from Eight Years in Another World:
"Solid middle-class values were idealized through characters who were invariably white Anglo-Saxon Protestants with surnames such as Matthews, Hughes, Stewart, and Randolph."
"The existing conventional soap opera family on “Another World” – upper-middle class, professional children of professional parents – was to be contrasted with a group of vigorous young people from the dirt-farm deprivation similar to the bleakness of the impoverished region in which I had grown up. They would join the Matthewses and the Randolphs slowly over several years and in their individual way fight for the social acceptance and economic security their complacent betters took for granted."
"We were gaining Frames from Oklahoma and Carringtons from international society circles. The Matthewses and Randolphs remained but would no longer dominate the action."
"It would take time to weave the Perrinis into the action, so I set about making Angie a focal figure in a secondary triangle to counterpoint that of Iris, Mac and Rachel. Angie fell slavishly in love with Willis in spite of his blatant pursuit of Carol Lamonte, whose wealth and social standing was worth cultivating far more than the meek little Italian girl from the wrong side of the tracks. The two triangles had much in common: both heroines were brunettes and both spoilers were blonde, a departure from prevailing soap opera formula. Both spoilers were also extremely rich while both heroines were from working class backgrounds, factors which reflected my own prejudices."

By Xanthe · 32 minutes ago32 min
All My Children Tribute Thread

Neither had I. I don't remember if Kelly ever talked about it. I checked and couldn't find any mention from her, even though I'd think it helped give her some experience for Regis & Kelly.

By DRW50 · 34 minutes ago34 min
GH: March 2026 Discussion Thread

GH is really lagging in younger characters. You look at the other soaps and it’s pretty glaring. I think part of it is they don’t invest much in Trina and won’t let anyone else be the full lead except Joss. Beyond the Gates makes them seem so old fashioned in comparison when it comes to early twentysomethings.

By titan1978 · 35 minutes ago35 min
ARTICLE: ‘The Young And The Restless’ & ‘The Bold And The Beautiful Tie For No. 1 in Women 18-49, ‘GMA3’ Tops ‘General Hospital’ In Women 25-54 – RATINGS

I wonder if there are more people at home due to the economy.

By DRW50 · 35 minutes ago35 min
All My Children Tribute Thread

Wow, I've never heard of this.

By Jonathan · 39 minutes ago39 min
Dark Shadows Discussion Thread

I think Kate was strong enough to fill the Vicki void (and the role). It felt like kismet to me that they explicitly had Daphne wearing Vicki's old clothes (according to David) in 1970. I would've just recast her there and then had the show continued. I would've loved to get Alex back, but I don't know when she turned them down on a return (was it during Leviathans or later?) when they wouldn't let her play Vicki gone bad. Failing their coming to an agreement there I thought Kate was very strong despite poor writing, even though the planned story with Daphne did derail that amazing start to 1840 with just the wonderful Vestoff, Jim Storm, Selby, etc.

By Vee · 50 minutes ago50 min
Dallas Discussion Thread

By Soapsuds · 53 minutes ago53 min
GH: March 2026 Discussion Thread

LW is clearly bringing clothes from home at times as well. She used to look so good on the show everyday. She's looking better lately, but they had her very dowdy for awhile and I blame the show, not her.
And I second @carolineg . Georgie can be the geek in Maxie's family, like her sister was.

By Vee · 58 minutes ago58 min
BTG: March 2026 Discussion Thread

What I would do is have Jacob/Naomi and Ashley both live in the same building and use one set that can be redressed for both of them. Then the extra space can be used for something else, like a place for Vanessa. I also agree with you suggestion that Eva should move in with Leslie once her set is ready to go.
I did love having Kat move in with the Grans. I love how soaps tend to have a bunch of people under one household. If these are supposed to be big mansions it does make sense and is good for character interaction. They could've easily had Dani/Bill (now Andre) living there as well and that would open up even more space. That could literally be Vanessa's set.
I also wish they'd come up with something else for Joey instead of that ugly casino set. Couldn't they just make it a seedy looking bar or restaurant instead?

By Chris B · 1 hour ago1 hr
BTG: March 2026 Discussion Thread

Given the current conditions of our Senate I don't think Martin running for it in an imaginary story is that farfetched. We have seen high officials on soaps before.
I like the Impaler story but the lack of sets is a problem, as is Jacob currently being the only real keyhole. I'd like to see more of Smitty's solo work here, and Ashley and Shanice getting more involved.

By Vee · 1 hour ago1 hr

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Need To Know

Wrap-Up

Week of March 2-6, 2026 Rankers

Women 18-49 Rating

Women 18-49 Rating (Rounded)

Women 25-54 Rating

Women 25-54 Rating (Rounded)

Households

Total Viewers (In Millions)

LEGEND

Summary (Preemptions/Schedule Changes)

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