ARTICLE: ‘NBC News Daily’ Sets Viewership High, Tops ‘Beyond The Gates’ Among Women 18-49

[Errol]

Now in its fourth season, “NBC News Daily” continues to display significant year-over-year growth among Total Viewers just six weeks into the 2025-2026 television season.

During the week of October 27-31, 2025, the news program averaged 1.432 million viewers, +132,000 viewers ahead of its afternoon news competitor, “GMA3” (1.300 million), marking its largest viewership advantage to date over the ABC News program and its largest overall audience since its premiere in September 2022 on NBC*. Further, for the first time, the program topped “Beyond the Gates” among Women 18-49 (0.15 rating vs. 0.14 rating), ranking 11th for the week in one of two key sales demographics used to sell ads for daytime television for the first time since previously duking it out with “The Talk.” Among Women 18-49, the news program also saw year-over-year growth, up +0.02 (0.15 rating vs. 0.13 rating).

“Beyond the Gates”
CBS

“NBC News Daily” was up +261,000 viewers year-over-year and +160,000 week-to-week, and saw the largest gains among Total Viewers across daytime broadcast. Meanwhile, “Beyond the Gates” (1.523 million) led “NBC News Daily” by just +91,000 viewers, the smallest advantage the soap opera has had over any show that ranked 12th for the week since it premiered in February 2025.

Among Women 25-54, “Beyond the Gates” was flat week-to-week with a 0.24 rating and tied with the year ago performance of former time slot holder “The Talk.” “NBC News Daily” was up +0.02 week-to-week (0.22 rating vs. 0.20 rating) and up +0.01 year-over-year (0.22 rating vs. 0.21 rating), and was the only daytime broadcast program to see year-over-year growth in both demographics, with only the second half-hour of “The Price is Right” (4.242 million) seeing growth in Women 25-54 (0.54 rating vs. 0.52 rating).

“NBC News Daily” also topped “TODAY with Jenna & Friends” among Total Viewers (1.432 million vs. 1.374 million).

Wayne Brady
Sonja Flemming/CBS

“Let’s Make a Deal” set a new season high for both half hours, with the second half-hour (2.540 million) growing +117,000 viewers week-to-week and the first half-hour (2.143 million) up +102,000. “TODAY 3rd Hour” set a multi-month high among Total Viewers, attracting 2.035 million viewers for the week, its largest overall audience since at least the week of January 20-24, 2025. Demographically, the new program was up +0.04 week-to-week among Women 18-49, ranking third with a 0.24 rating, and up +0.02 among Women 25-54, also placing third with a 0.37 rating.

For the sixth time in seven weeks, including ties, “The Bold and the Beautiful” (2.553 million) was the highest-rated scripted daytime drama series among Women 18-49 with a 0.20 rating, flat with its performance one week earlier, though down -0.03 from year-over-year. The half-hour soap opera, which saw a minor drop week-to-week among Total Viewers, topped “The Young and the Restless” (2.941 million) in Women 18-49 (0.20 rating vs. 0.19 rating), and was within striking distance of tying its long-running lead-in among Women 25-54.

With its 0.35 rating, “The Young and the Restless” was down -0.03 week-to-week among Women 25-54, while “The Bold and the Beautiful” was up +0.01 (0.34 rating). “General Hospital” was up +0.01 week-to-week in both Women 18-49 (0.16 rating vs. 0.15 rating) and Women 25-54 (0.25 rating vs. 0.24 rating).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of October 27-31, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.

Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk.” “TODAY with Jenna & Friends” is compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” Meanwhile, “GMA3” is compared with its predecessor, “GMA3: What You Need to Know.”

Additionally, 2024 comparisons, particularly Households and Total Viewers, were unavailable to this publication for most daytime broadcast shows, unlessed stated otherwise, until at least February 2025. Further, starting with the 2025-2026 television season, ratings are based on Live+Same Day Big Data + Panel, while figures under the 2024 column are based on Nielsen Live+Same Day Panel-only data.

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024*
1. The Price is Right 2 (CBS)	0.32	0.29	0.37
2. The Price is Right 1 (CBS)	0.26	0.26	0.33
3. TODAY 3rd Hour (NBC)	0.24	0.20	0.26
4. The View (ABC)	0.22	0.21	0.24
5. The Bold and the Beautiful (CBS)	0.20	0.20	0.23
— Let’s Make a Deal 2 (CBS)	0.20	0.20	0.24
7. The Young and the Restless (CBS)	0.19	0.20	0.24
— TODAY with Jenna & Friends (NBC)	0.19	0.20	0.19*
9. Let’s Make a Deal 1 (CBS)	0.17	0.17	0.23
10. General Hospital (ABC)	0.16	0.15	0.22
11. NBC News Daily (NBC)	0.15	0.11	0.13
12. Beyond the Gates (CBS)	0.14	0.15	0.15*
— GMA3 (ABC)	0.14	0.14	0.17*

Source: Nielsen (Live+Same Day Big Data + Panel) – October 27-31, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024*
1. The Price is Right 2 (CBS)	0.54	0.50	0.52
2. The Price is Right 1 (CBS)	0.45	0.46	0.48
3. TODAY 3rd Hour (NBC)	0.37	0.35	0.40
4. The Young and the Restless (CBS)	0.35	0.38	0.43
5. The Bold and the Beautiful (CBS)	0.34	0.33	0.41
6. Let’s Make a Deal 2 (CBS)	0.33	0.31	0.34
7. The View (ABC)	0.32	0.33	0.36
8. TODAY with Jenna & Friends (NBC)	0.29	0.31	0.29*
9. Let’s Make a Deal 1 (CBS)	0.28	0.27	0.31
10. General Hospital (ABC)	0.25	0.24	0.35
11. Beyond the Gates (CBS)	0.24	0.24	0.24*
12. NBC News Daily (NBC)	0.22	0.20	0.21
13. GMA3 (ABC)	0.20	0.19	0.23*

Source: Nielsen (Live+Same Day Big Data + Panel) – October 27-31, 2025

Households

Rank / Show / Network	This Week	Last Week	2024*
1. The Price is Right 2 (CBS)	2.5	2.4	N/A*
2. The Price is Right 1 (CBS)	2.2	2.2	N/A*
3. The Young and the Restless (CBS)	1.9	1.9	N/A*
4. The Bold and the Beautiful (CBS)	1.6	1.7	N/A*
— The View (ABC)	1.6	1.6	1.8
6. Let’s Make a Deal 2 (CBS)	1.5	1.5	N/A*
7. TODAY 3rd Hour (NBC)	1.3	1.2	1.3
— Let’s Make a Deal 1 (CBS)	1.3	1.3	N/A*
9. General Hospital (ABC)	1.2	1.2	N/A*
10. Beyond the Gates (CBS)	1.0	1.0	0.8
— NBC News Daily (NBC)	1.0	0.9	0.8
12. TODAY with Jenna & Friends (NBC)	0.9	0.8	0.9
13. GMA3 (ABC)	0.8	0.8	N/A*

Source: Nielsen (Live+Same Day Big Data + Panel) – October 27-31, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024*
1. The Price is Right 2 (CBS)	4,242	4,103	N/A*
2. The Price is Right 1 (CBS)	3,703	3,668	N/A*
3. The Young and the Restless (CBS)	2,941	2,892	N/A*
4. The Bold and the Beautiful (CBS)	2,553	2,556	N/A*
5. Let’s Make a Deal 2 (CBS)	2,540	2,423	N/A*
6. The View (ABC)	2,374	2,448	2,689
7. Let’s Make a Deal 1 (CBS)	2,143	2,041	N/A*
8. TODAY 3rd Hour (NBC)	2,035	1,881	1,895
9. General Hospital (ABC)	1,835	1,870	N/A*
10. Beyond the Gates (CBS)	1,523	1,564	1,181
11. NBC News Daily (NBC)	1,432	1,272	1,171
12. TODAY with Jenna & Friends (NBC)	1,374	1,333	1,287
13. GMA3 (ABC)	1,300	1,287	1,342

Source: Nielsen (Live+Same Day Big Data + Panel) – October 27-31, 2025

The numbers above are calculated using Live+Same Day, Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• “GMA3” was retitled to “GMA3-ABC” on Friday, October 31. The retitled telecast is excluded from the weekly and season averages. The show’s weekly average is based on four days (Monday through Thursday).
• “The View” was retitled to “VIEW-ABC” on Friday, October 31. The retitled telecast is excluded from the weekly and season averages. The show’s weekly average is based on four days (Monday through Thursday).

Note: The post ‘NBC News Daily’ Sets Viewership High, Tops ‘Beyond The Gates’ Among Women 18-49 first appeared on Soap Opera Network.

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[skiman12082004]

I really don't know what to say. BTG has been so very consistent since it's debuts. I just wish the numbers were higher. 

[Soapsuds]

BTG competition in my area is GH and NBC Daily News.

NBC Daily News has caught BTG in households and beat it in one demo and is gaining in viewers.

Bold holding steady in demos but down in Households.

Edited November 7 by Soapsuds

[edgeofnik]

Compared to the demo disaster CBS has suffered in prime time this season, the CBS shows are holding up better. OC, prime shows are far more heavily streamed than soaps.

I really hope BTG streaming is closer to DAYS/GH. Hopefully, CBS will release linear+streaming data for soaps like they do for prime. 

[Soapsuds]

BTG is dead last in the 18-49 demographic. That's not good news.

[bongobong]

Bold has been pretty stable in the demos this fall while the other soaps' demos have taken a dive from their summer numbers. I assume 6/7 weeks at #1 as Errol pointed out is its best run in W18-49 ever.

The TPIR is having a rough fall in the younger demo while doing ok in the older one. It probably doesn't have the nostalgia cachet with GenZ like it does with Xers and Millennials.