Ratings for the week September 1-5, 2025

WTH is up with those huge swings with B&B and Y&R??? Those day to day numbers are insane 😳😳😳

22 hours ago, skiman12082004 said:

WTH is up with those huge swings with B&B and Y&R??? Those day to day numbers are insane 😳😳😳

That's why I have a hard time putting stock into these ratings.

Look at the HUGE jumps for B&B on Wednesday and Friday. How does that make sense? Why would a much bigger audience tune in on Wednesday, but then skip Thursday? And then return on Friday?

Meanwhile, Y&R -- airing just an hour before -- got no huge fluctuation in daily ratings. I don't expect perfection here, but I do expect it to make sense.

Always thankful for the ratings information and analysis. But increasingly I do not understand why Nielsen is still the primary source for these shows. Or any shows. It’s such a small sample and such an outdated model.

The only reason I can reconcile a more modern system is obviously streamers don’t always share their information (although clear reporting of those numbers was part of the SAG/AFTRA strike), and possibly the companies don’t want to pay out more money to the people/talent making the shows due to higher viewer counts. But wouldn’t the revenue be higher too with more accurate ratings information to use for advertising? I haven’t watched linear television in over a decade, and GH has really made an impact on the Hulu counts this year. It used to be routinely no higher than 8, and now even when Alien:Earth and other big releases are in the top 3, GH during the week is still quite often in the top 5, if not the top 3.