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A number of errors in the above article. You wonder how with all that research,how  they slipped through.

1 hour ago, Contessa Donatella said:

After seeing the toll the war was influcting on the country in 1941, she fashioned the serial WOMEN ALONE to dramatize the plight of women left on the home front.

I think they are conflating Women Alone with Lonely Women. I have never read anything of a serial called Women Alone. However,I am prepared to be proven wrong.

 

1 hour ago, Contessa Donatella said:

By the end of the decade a new medium was on the horizon and it would be that medium that Phillips (somewhat reluctantly) would conquer next. 

It seems Irna actually WAS interested in TV soaps as witnessed by These Are My Children airing in 1949 on NBC in the early days of TV.

 

1 hour ago, Contessa Donatella said:

So reluctant was she to give up radio that after THE GUIDING LIGHT debuted on television on July 30, 1952, the scripts were rebroadcast that same day on radio

I don't believe that was reluctance, rather simply good business sense as radio's dominance began to wane.

 

1 hour ago, Contessa Donatella said:

ANOTHER WORLD was the first daytime soap to run one hour.

Inferring that was somehow connected to Irna who was off that show 10 years prior.

 

1 hour ago, Contessa Donatella said:

Phillips walked out. She abandoned the show, and it was canceled in 1973.(63)

Again inferring that Phillips leaving 6 years prior had some connection to the eventual cancellation.

 

1 hour ago, Contessa Donatella said:

Don Hastings remembers a time when AS THE WORLD TURNS ratings had slipped. Owners Proctor and Gamble asked Phillips - then at work on another Proctor and Gamble show - to return and help WORLD. "Can you bring us up to a thirty share by the end of the year?" they asked. Phillips delivered the thirty share in thirteen weeks.(59)

 

1 hour ago, Contessa Donatella said:

Phillips was asked to rejoin AS THE WORLD TURNS in 1972.(69) She simplified some of the plots but failed to turn the recent ratings dip around. Proctor and Gamble, the show's producer, fired Phillips in 1973

Again these two events are in fact one. Irna left ATWT only once in 1970 and returned in 72. She was not working on another P&G show at the time. So either she brought the ratings up or they dipped, depending on which above account you believe

 

1 hour ago, Contessa Donatella said:

Frustrated, Phillips left ANOTHER WORLD to concentrate on a show for ABC that she was cocreating with her daughter (and was based on Irna's own life). That show would only air for a few months when it premiered.

Untrue. A World Apart debuted 5 years after she left AW. And AWA aired longer than a few months. Over a year in fact.

 

1 hour ago, Contessa Donatella said:

October 11, 1948    THE BRIGHTER DAY premiered on radio. 

I believe Orin Tovrov was the writer. Irna was not involved in the creation of this show. And no mention of Masquerade an Irna serial  which was on air around this time.

 

1 hour ago, Contessa Donatella said:

September 28, 1965    THE BRIGHTER DAY aired last broadcast on TV

TBD finished in 1962.

As we see over and over, these inaccuracies are published and accepted as fact.

1 hour ago, Paul Raven said:

A number of errors in the above article. You wonder how with all that research,how  they slipped through.

I know! It's like second verse, here we go again! 

1 hour ago, Paul Raven said:

I think they are conflating Women Alone with Lonely Women. I have never read anything of a serial called Women Alone. However,I am prepared to be proven wrong.

 

It seems Irna actually WAS interested in TV soaps as witnessed by These Are My Children airing in 1949 on NBC in the early days of TV.

 

I don't believe that was reluctance, rather simply good business sense as radio's dominance began to wane.

Agreed. Certainly there was concern maybe even fear at the highest levels for the very good reason that what they had was so economically successful, so of course this risk was scary but if anyone was brave she was.

1 hour ago, Paul Raven said:

 

Inferring that was somehow connected to Irna who was off that show 10 years prior.

 

Again inferring that Phillips leaving 6 years prior had some connection to the eventual cancellation.

 

 

Again these two events are in fact one. Irna left ATWT only once in 1970 and returned in 72. She was not working on another P&G show at the time. So either she brought the ratings up or they dipped, depending on which above account you believe

 

Untrue. A World Apart debuted 5 years after she left AW. And AWA aired longer than a few months. Over a year in fact.

 

I believe Orin Tovrov was the writer. Irna was not involved in the creation of this show. And no mention of Masquerade an Irna serial  which was on air around this time.

Yes, he was. I have seen her associated with getting it on the air one other place but no details nor official title. Not the writer or creator so it made me wonder if she functioned as a kind of uncredited ad hoc producer, but then maybe she just supported it. At any rate that is nothing but supposition on my part. No data!

1 hour ago, Paul Raven said:

 

TBD finished in 1962.

As we see over and over, these inaccuracies are published and accepted as fact.

Yes, not a surprise anymore but still so frustrating! On one hand I am appreciative that she is included in this book, but scholarship where are you?!

Edited by Contessa Donatella

 

https://www.instagram.com/p/DJmV5kCJpd6/
1996 Daytime Emmy Awards
Opening & 1st Emmy
In Primetime, on CBS, at Radio City Music Hall, NY, NY
Hosts: Eric Braeden & Melody Thomas Scott, featuring the Rockettes!
Best Supporting Actor nominees: GL Frank Beatty, B&B Ian Buchanan, GH Stuart Damon, AW David Forsyth, GH Michael Sutton, GL Jerry verDorn & Jerry takes home his second statue! In accepting he shouts out Bill Roerick.

https://www.instagram.com/p/DJnOpDWJX7b/

1996 Daytime Emmys GH Best Show, their 4th win, Wendy Riche EP accepting she calls out 3 lost to death - Lee Mathis, Rosalind Cash & John Beradino. She concludes with Claire Labine's words, delivered by Mary Mae to Stone who was near death. It's famous now, "Every moment of my life, whether filled with joy or with pain has potential for grace realized. ... These are gifts from god. ..."

Usual video hosting site, acct: shallotpeel, video title: 1996 Daytime Emmys Abridged Soaps Only
 

1996 Daytime Emmy Awards Presentation Show
abridged, non-soap content has been edited out
On 5-22-1996, in NY, NY, at Radio City Music Hall, featuring the Rockettes, in primetime on CBS, our hosts, Eric Braeden & Melody Thomas Scott begin at the beginning by presenting the traditional first Emmy, Best Supporting Actor, with nominees GL Frank Beatty, B&B Ian Buchanan, GH Stuart Damon, AW David Forsyth, GH Michael Sutton & GL Jerry verDorn where he takes home his second statue & in accepting shouts out Bill Roerick who died this past year.
EB & MTS introduce AW Jensen Buchanan & Tom Eplin who present Best Supporting Actress with nominees GH Rosalind Cash, AW Anna Holbrook, Y&R Victoria Rowell, Y&R Michelle Stafford & Y&R Tonya Lee Williams with Anna Holbrook taking the win & in accepting she shouted out to Rosalind Cash who played Mary Mae Ward on GH & has recently passed. 
Louie Anderson, comic & the cartoon "The Mask" presented a pre-produced segment on Daytime. 
MTS explained about the red ribbons & then introduced from OLTL Thorsten Kaye, Susan Haskell & Christopher Douglas who presented a children's show award, not shown here. 
EB & MTS introduced some CBS news people who presented Game Show, not shown here.
EB & MTS introduced Clarence who did his schtick & showed off the pre-produced segment on AMC where "Edmund & Maria" played around with Clarence. 
EB & MTS introduced from B&B Susan Flannery & Ronn Moss who presented Best Younger Actor with nominees OLTL Nathan Fillion, GH JJ Jonathan Jackson, GL Kevin Mambo, Y&R Shemar Moore & Y&R Josh Morrow with Kevin Mambo taking the win for his role on GL as "Marcus".
MTS introduced ATWT Shawn Christian, Alexander Wolter & Brandon Pickett who presented Best Younger Actress with nominees GL Kimberly J. Brown, ATWT Martha Byrne, Y&R Sharon Case, GH Kimberly McCullough & Y&R Heather Tom with McCullough winning & giving an acceptance speech. 
EB introduced something not shown here. 
EB & MTS introduced B&B Kimberlin Brown & Ian Buchanan who presented Best Writing Team with nominees AW, ATWT, OLTL & AMC winning for their 3rd time with 15 on the team, Lorraine Broderick accepting & honoring all the other nominees, various AMC execs & all of the AMC actors! 
The emcee voiceover introduced Susan Lucci who then herself introduced from DAYS Kristian Alfonso & Peter Reckell who presented Clarence again & the "show off" of DAYS
EB & MTS introduced Y&R Peter Bergman & ATWT Eileen Fulton who presented Best Directing Team with nominees AMC, DAYS, GH & Y&R with Y&R taking home its 5th win in this category. Heather Hill accepted. 
EB threw again to Clarence for GH
EB introduced NYPD Blue James McDaniel & DAYS Deidre Hall who presented Best Actor with nominees GH Maurice Benard, Y&R Peter Bergman, Y&R Eric Braeden, AMC David Canary & AW Charles Keating who won for the first time & gave a lovely acceptance speech where he said that no one wins by themselves & that it is a collaborative effort so he accepts on behalf of the AW acting ensemble. 
MTS introduced GL Michael Zaslow & Kim Zimmer who presented Best Actress with nominees AW Jensen Buchanan, AW Linda Dano, AMC Susan Lucci, OLTL Erica Slezak & Y&R Jess Walton with Slezak taking home #5 & making a gracious acceptance speech which included nods to all the other nominees. 
VO introduced Y&R Shemar Moore & Victoria Rowell who presented Clarence again, this time to show off Y&R
EB & MTS introduced Charles Shaughnessey ex-DAYS & current-The Nanny who presented Best Show with nominees AMC, DAYS, GH & Y&R where GH won for their 4th time with EP Wendy Riche accepting & first calling out 3 losses they had this year: Lee Mathis, Rosalind Cash & John Beradino. Then in a brilliant moment she invoked the words of Claire Labine, said by Rosalind Cash as Mary Mae Ward to Stone, near death, a now very famous quote: "Every moment of my life, whether filled with joy or with pain, has the potential for grace realized. Whether it's an opportunity to learn, or whether it's to make a connection, or whether it's to find love which you didn't think existed, these are gifts from god & to throw them back in his face is something unthinkable to me." 

On 5/13/2025 at 9:58 AM, Contessa Donatella said:

I know! It's like second verse, here we go again! 

Agreed. Certainly there was concern maybe even fear at the highest levels for the very good reason that what they had was so economically successful, so of course this risk was scary but if anyone was brave she was.

Yes, he was. I have seen her associated with getting it on the air one other place but no details nor official title. Not the writer or creator so it made me wonder if she functioned as a kind of uncredited ad hoc producer, but then maybe she just supported it. At any rate that is nothing but supposition on my part. No data!

Yes, not a surprise anymore but still so frustrating! On one hand I am appreciative that she is included in this book, but scholarship where are you?!

If you are someone who wanted to read this on IRNA & didn't get to it (before it was removed for being too long) PM me & I will see to it. (It's in my Dropbox, possibly what I should have

done in the first place.)

41H9RAWB3DL._SY466_.jpg

https://www.instagram.com/p/DJpvz5bpuwg/


1996 Daytime Emmy Awards Presentation Show
abridged, non-soap content has been edited out


On 5-22-1996, in NY, NY, at Radio City Music Hall, featuring the Rockettes, in primetime on CBS, our hosts, Eric Braeden & Melody Thomas Scott 
EB introduced NYPD Blue James McDaniel & DAYS Deidre Hall who presented Best Actor with nominees GH Maurice Benard, Y&R Peter Bergman, Y&R Eric Braeden, AMC David Canary & AW Charles Keating who won for the first time. 
"Thank you very much ladies & gentlemen. Thank you my dear hearts. I have to confess. I've prepared nothing. I've never been a prize winner. Not even as a child. I lost 3 Emmys. Once I lost a Tony. A friend recently lost an Oscar. My agent said, 'Following in the steps of Susan Lucci couldn't do you any harm.' So I have to rethink my entire career. Ladies & gentlemen, no one person ever deserves such an award. We all know this is the result of collaboration. So I am privileged to accept this on behalf of my fellows at ANOTHER WORLD!"

THE ROAD OF LIFE from 12-13-1984 to 7-1-1955. But this soap had been on radio & very popular from as far back as 1937. Then in 1954 P&G suggested to Irna Phillips that she develop this project for television & P&G would sponsor it. It may have been the beginnings of the sponsor-owned soaps.

My usual video hosting site, acct: shallotpeel

Video title:  1997 Daytime Emmys abridged Soaps Only

1997 Daytime Emmys Awards Presentation Show, on 5-21-1977, in New York, at Radio City Music Hall, and featuring the Rockettes, in primetime, on NBC, with special hosts Susan Lucci & Regis Philben. First the Rockettes perform. Throughout the evening pre-produced segments will be shown highlighting each show & introduced by very special guests including Aretha Franklin & Wayne Gretzky.
First award is presented by DAYS Eileen Davidson & Drake Hogestyn, Best Supporting Actress nominees are AMC Eva Larue, GH Vanessa Marcil, GH Jackie Zeman, Y&R Victoria Rowell & Y&R Michelle Stafford who takes home the gold, her 1st win & 1st acceptance speech where she graciously included all of the other nominees with her & shouted out Bill Bell who was shown in the audience. 
Next, DAYS Mary Beth Evans & Stephen Nichols present Best Supporting Actor nominees GH Maurice Benard, GH Stuart Damon, GH Brad Maule, B&B Ian Buchanan, Y&R Scott Reeves & Y&R Aaron Lustig with Buchanan winning for his portrayal of James Warwick. His 1st win, he thanked Bradley Bell & then thanked Bill Bell Sr & Lee Philip Bell for having Bradley!
Next AW Linda Dano, Montel Williams & Alex Trebek introduce the Broadway cast of RENT singing "Seasons of Love" while soap scenes are put up on the big screen. 
Next AMC Michael E. Knight, Marcy Walker & Michael Lowry intoduce a pre-produced segment where Reba McIntyre talks about her whole family watching AMC & the AMC show off segment plays. 
Regis introduces GH/PC Kin Shriner, Lynn Herring & Jon Lindstrom who present the nominees for Best Younger Actor GH Steve Burton, GH Jonathan Jackson, GL Kevin Mambo, Y&R Shemar Moore & Y&R Josh Morrow, when GL Kevin Mambo won the Emmy, his 2nd consecutive win.
Regis & Lucci introduce GH Ingo Rademacher & Tyler Christopher who presented Best Younger Actress with nominees GH Sarah Joy Brown, Y&R Sharon Case, DAYS Christie Clark, GH Kimberly McCullough & Y&R Heather Tom, when GH Sarah Joy Brown won, her 1st time. 
AW Jensen Buchanan, Tom Eplin & Robert Kelker-Kelly presented something I have edited out. 
Rosie O'Donald & Elmo presented the DAYS show off segment. And, Elmo pulled a fast one on Rosie, about Oscar!!! 
Regis introduced from AMC John Callahan & Eva Larue who presented for the Best Writing with nominees AMC, DAYS, GH & Y&R & it happened, a tie! So unusual & the tie was between AMC & Y&R so both of Irna's proteges gave an acceptance speech: Agnes Nixon for AMC & Bill Bell of course, for Y&R. AMC 4th win, 15 writers on their team. Y&R their 4th win with 10 writers on their team. The tie made it exciting. 
Oprah Winfrey presented something I've edited out. And then she threw it to the GH show off segment. 
Y&R Kristoff St. John, Victoria Rowell & Shemar Moore, presented Directing! The nominees GH, DAYS, AMC & Y&R & Y&R won it, their 6th win, Heather Hill accepting & she shouted out one of them who had passed this year. Sorry I could not catch his name. 
Regis introduces Larry Haines who presents a special segment, GL 60th anniversary with a tribute to Irna Phillips.
NATAS execs
ATWT Jon Hensley with Martha Bryne content not shown
Lucci introduces Robin Strasser & Roger Howarth both from OLTL & they present Best Actor with the nominees Y&R Peter Bergman, Y&R Eric Braeden, AMC David Canary, GL Justin Deas & GH Tony Geary where GL Justin Deas won & of course he wasn't there.
Regis introduced the star of THIS show, Aretha Franklin who talked about how much she loves Y&R & specially Victor & the way he presents himself to a woman. (If Aretha says this, it must be true.) Then she threw it to the Y&R show off segment.
Regis introduced  Watros, Newman & Zimmer & they presented Best Actress with the nominees AW Jensen Buchanan, GH Genie Francis, AMC Susan Lucci & Y&R Jess Walton, who proceeded to win it. 1st time.
Erica Slezak made the presentation of Best Show with nominees AMC, DAYS, GH & Y&R. And getting their 5th win GH won the day. EP Wendy Riche accepting.
 

https://www.vulture.com/2018/06/day-of-compassion-aids-tv-special-history.html

In the spring of 1992, One Life to Live sent two of its newest characters on a collision course. The small fictional town of Llanview could be a tough place to be queer, and as rumors began to circulate about young Billy Douglas (Ryan Phillippe, in his first-ever screen role), Reverend Andrew Carpenter (Wortham Krimmer) was a rare sympathetic ear for the teenager. Some Llanview residents eventually opened their minds and put aside their bigotries, though Billy’s father wouldn’t do the same, and the story line culminated in Reverend Carpenter bringing a portion of the Names Project AIDS Memorial Quilt to Llanview, to which he added a panel for his brother, a gay man who died from AIDS-related complications.

Watching from home, a young actor named Neil Tadken was inspired. HIV had been decimating marginalized populations (particularly queer people of color, trans people, and sex workers) for over a decade, but it was still mostly taboo in scripted television. If One Life to Live could bring the AIDS crisis to the airwaves, why couldn’t more shows? And why not all at once? Tadken began writing letters and making phone calls, and a year later, on June 21, 1993, the Day of Compassion was born: a day where AIDS and HIV-related programming could be found on multiple daytime TV shows across multiple channels. This Pride month marks the 25th anniversary of the project.


[See the link for the rest. Too long to paste in.]

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