ARTICLE: AFC Championship Game Averages 57.7M Viewers, Gives ‘Beyond the Gates’ Ample Promotion

**Errol** · January 29

Beyond the Gates, BTG, Karla Mosley, Tamara Tunie, CBS, CBS Daytime

Nielsen announced on Tuesday that CBS’ broadcast of Sunday’s AFC Championship game between the Buffalo Bills and the Kansas City Chiefs was seen by 57.7 million viewers, making it the most-watched AFC title game since at least 1988, when the tracking service introduced its people meter system.

Among Adults 18-49, the AFC Championship game pulled in a 14.8 rating, representing 19.850 million viewers within the key sales demographic. Meanwhile, among Women 18-49, the game attracted an 11.6 rating, of which 7.772 million fell in the demo.

Overall, the game was the most-watched Conference Championship game since 2010 when 57.9 million viewers tuned into the Minnesota Vikings vs. New Orleans Saints NFC Championship game on FOX.

During the game, which concluded with the Chiefs taking home the AFC title against the Buffalo Bills (32-29), CBS aired a shortened version of the “Beyond the Gates” trailer, with viewers enticed to watch the extended cut online.

In the 15-second TV spot, the series continues to highlight the trials and tribulations of Dani Dupree (Karla Mosley) as her ex-husband, Bill Hamilton (Timon Durrett), sets his future with his former mistress/fiancée Hayley Lawson (Marquita Goings).

http://www.soapoperanetwork.com/media/2025/01/CBS-Daytime-2025-02-1024x576.jpg

CBS

“CBS Daytime is about to get soapier,” reads the promo text, which concludes with a more confident Dani facing off with Hayley, telling her, “See you around the neighborhood.”

Watch the latest promo for “Beyond the Gates” below.

Following an affluent Black family who holds court over the fictional Fairmont Crest Country Club, a posh gated community that’s the center of luxury with wealthy residents harboring deep secrets, “Beyond the Gates” premieres Monday, February 24 at 2:00 p.m. ET/1:00 p.m. PT on CBS. The series will also be available to stream Live and On Demand on Paramount+.

You can also check out the extended trailer below.

As for the Chiefs, the team will face NFC Champions the Philadelphia Eagles at Super Bowl LIX, taking place Sunday, February 9 at 6:30 p.m. ET on FOX from the Caesars Superdome in New Orleans, home of the New Orleans Saints.