ARTICLE: Daytime Broadcast Ratings for the Week of May 20-24, 2024

[Errol]

During the week of May 20-24, 2024, ABC’s daytime lineup consisting of “The View” (2.289 million), “General Hospital” (1.903 million) and “GMA3: What You Need to Know” (1.291 million) continued to post alarming numbers among the key sales demographics, each hitting, tying or close to their season low in both unrounded Women 18-49 and unrounded Women 25-54 rating.

Eight weeks into the second quarter, “The View” and “General Hospital,” in particular, are seeing significant erosion in both key demographics, the most among all daytime broadcast shows compared with the second quarter in 2023, with declines among demo viewers near or above 30%. “GMA3: What You Need to Know” is experiencing declines above 25%.

Among Women 18-49 viewers, ABC is down at least 30%, while CBS’ lineup is down by single digits during 2Q24 compared to 2Q23.

As for Toal Viewers, nearly every show gained compared to their week ago performance (week of May 13-17, 2024), except for the first half-hour of “The Price is Right” (3.628 million) and “The Young and the Restless” (3.009 million). Despite gaining just +1,000 viewers over the week ago period, “General Hospital” averaged under two million viewers for the sixth consecutive week and the 12th time overall this season. 

The only shows to see an increase compared to the same week last year were “The View” (+88,000), “TODAY 3rd Hour” (1.844 million; +77,000), “TODAY with Hoda & Jenna” (1.336 million; +10,000) and “NBC News Daily” (1.136 million; +166,000).

What follows is a breakdown of how the daytime broadcast shows performed during the week of May 20-24, 2024 in Women 18-49, Women 25-54, Households and Total Viewers, including a look at their performance during the comparable week last year. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.

Week of May 20-24, 2024 Rankers

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023
1. The Price is Right 2 (CBS)	0.4	0.4	0.4
— The Price is Right 1 (CBS)	0.4	0.4	0.4
3. The Young and the Restless (CBS)	0.3	0.3	0.4
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3
— TODAY 3rd Hour (NBC)	0.3	0.3	0.3
— The Bold and the Beautiful (CBS)	0.3	0.3	0.3
7. Let’s Make a Deal 1 (CBS)	0.2	0.2	0.3
— TODAY with Hoda & Jenna (NBC)	0.2	0.2	0.2
— General Hospital (ABC)	0.2	0.2	0.3
— The View (ABC)	0.2	0.2	0.3
— The Talk (CBS)	0.2	0.2	NR*
12. NBC News Daily (NBC)	0.1	0.2	0.1
— GMA3: What You Need to Know (ABC)	0.1	0.1	0.2

Women 18-49 Rating (Unrounded)

Rank / Show / Network	This Week	Last Week	2023
1. The Price is Right 2 (CBS)	0.38	0.40	0.44
2. The Price is Right 1 (CBS)	0.35	0.36	0.38
3. The Young and the Restless (CBS)	0.28	0.28	0.39
4. Let’s Make a Deal 2 (CBS)	0.26	0.26	0.29
— TODAY 3rd Hour (NBC)	0.26	0.26	0.28
— The Bold and the Beautiful (CBS)	0.26	0.25	0.33
7. Let’s Make a Deal 1 (CBS)	0.22	0.21	0.25
— TODAY with Hoda & Jenna (NBC)	0.22	0.21	0.23
9. General Hospital (ABC)	0.19	0.21	0.31
10. The View (ABC)	0.18	0.19	0.25
11. The Talk (CBS)	0.15	0.15	NR*
12. NBC News Daily (NBC)	0.14	0.15	0.14
— GMA3: What You Need to Know (ABC)	0.14	0.14	0.19

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023
1. The Price is Right 2 (CBS)	0.6	0.6	0.6
2. The Price is Right 1 (CBS)	0.5	0.5	0.6
— The Young and the Restless (CBS)	0.5	0.5	0.6
4. The Bold and the Beautiful (CBS)	0.4	0.4	0.5
— TODAY with Hoda & Jenna (NBC)	0.4	0.3	0.3
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.4
7. Let’s Make a Deal 1 (CBS)	0.3	0.3	0.4
— TODAY 3rd Hour (NBC)	0.3	0.4	0.4
— General Hospital (ABC)	0.3	0.3	0.5
— The View (ABC)	0.3	0.3	0.4
— The Talk (CBS)	0.3	0.3	NR*
12. GMA3: What You Need to Know (ABC)	0.2	0.2	0.3
— NBC News Daily (NBC)	0.2	0.2	0.2

Women 25-54 Rating (Unrounded)

Rank / Show / Network	This Week	Last Week	2023
1. The Price is Right 2 (CBS)	0.58	0.55	0.64
2. The Price is Right 1 (CBS)	0.51	0.49	0.56
3. The Young and the Restless (CBS)	0.46	0.49	0.59
4. The Bold and the Beautiful (CBS)	0.43	0.41	0.50
5. TODAY with Hoda & Jenna (NBC)	0.38	0.33	0.31
6. Let’s Make a Deal 2 (CBS)	0.36	0.36	0.40
7. Let’s Make a Deal 1 (CBS)	0.32	0.31	0.36
8. TODAY 3rd Hour (NBC)	0.31	0.40	0.40
— General Hospital (ABC)	0.31	0.34	0.45
10. The View (ABC)	0.28	0.30	0.36
11. The Talk (CBS)	0.26	0.25	NR*
12. GMA3: What You Need to Know (ABC)	0.23	0.22	0.27
13. NBC News Daily (NBC)	0.22	0.23	0.20

Households

Rank / Show / Network	This Week	Last Week	2023
1. The Price is Right 2 (CBS)	2.6	2.6	2.6
2. The Price is Right 1 (CBS)	2.3	2.3	2.3
3. The Young and the Restless (CBS)	2.0	2.1	2.2
4. The Bold and the Beautiful (CBS)	1.7	1.7	1.9
5. The View (ABC)	1.6	1.5	1.5
6. Let’s Make a Deal 2 (CBS)	1.5	1.5	1.6
7. Let’s Make a Deal 1 (CBS)	1.3	1.3	1.4
— General Hospital (ABC)	1.3	1.3	1.4
9. TODAY 3rd Hour (NBC)	1.2	1.2	1.2
10. TODAY with Hoda & Jenna (NBC)	0.9	0.9	0.9
11. GMA3: What You Need to Know (ABC)	0.8	0.8	0.9
— The Talk (CBS)	0.8	0.8	0.8*
— NBC News Daily (NBC)	0.8	0.7	0.7

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2023
1. The Price is Right 2 (CBS)	4,166	4,149	4,169
2. The Price is Right 1 (CBS)	3,628	3,716	3,653
3. The Young and the Restless (CBS)	3,009	3,081	3,347
4. The Bold and the Beautiful (CBS)	2,580	2,530	2,817
5. Let’s Make a Deal 2 (CBS)	2,385	2,371	2,496
6. The View (ABC)	2,289	2,217	2,201
7. Let’s Make a Deal 1 (CBS)	2,023	2,012	2,182
8. General Hospital (ABC)	1,903	1,902	2,067
9., TODAY 3rd Hour (NBC)	1,844	1,798	1,767
10. TODAY with Hoda & Jenna (NBC)	1,336	1,329	1,326
11. GMA3: What You Need to Know (ABC)	1,291	1,235	1,329
12. The Talk (CBS)	1,247	1,225	1,265*
13. NBC News Daily (NBC)	1,136	1,068	970

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each representing 1,250,000 homes as of the 2023-2024 television season.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

R = Repeat	S = Special	P = Premiere
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• Due to the Memorial Day holiday weekend, “GMA3: What You Need to Know” aired an amended telecast, retitled “GMA3-ABC,” on Friday, May 24. The episode is excluded from the show’s weekly and season average. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Thursday).
• Due to last year’s WGA strike, “The Talk” aired repeats from May 12, 2023, through October 6, 2023. Year-over-year comparisons are based on repeat airings which do not factor into the show’s season average.
• Due to the Memorial Day holiday weekend, “The View” aired an amended repeat, retitled “View-ABC,” on Friday, May 24. The repeat episode is excluded from the show’s weekly and season average. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Thursday).

Note: The post Daytime Broadcast Ratings for the Week of May 20-24, 2024 appeared first on the Soap Opera Network website.

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[Errol]

Not mentioned in the article, but significantly important, is that "The Bold and the Beautiful" is the only other daytime broadcast show (excluding NBC's news-oriented programming) seeing significant double-digit declines among Women 18-49 viewers 2Q24 vs. 2Q23. The show is down nearly 20%.

Every other show is down single digits.

[John]

GH actually increased its total viewers

[Soapsuds]

John....1,000 really?

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 They are down in demos though.

B&B up 50,000 and up slightly in demos

Yeah, Sheila is bringing the ratings. They are stalled in HHs.

As always....Thanks Errol!!

Edited May 29 by Soapsuds

[John]

Well I look at it as holding steady and not dropping. To me thats a positive. 

[Soapsuds]

@dragonflies

The ratings have been posted new and hot for you courtesy of Errol!

Come and get them!

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[Soapsuds]

@dragonflies

 

That's not good!  The show continues to stink!

[dragonflies]

I saw them, I'm cackling the Sheacon wedding basically didn't do much overall. People probably tuned in expecting some kind of drama the "twists and turns" comments we got from soap sites & KB only to find a boring wedding with toe hors devours 

 

[Soapsuds]

I hadn't realized it was the wedding week. That makes the minimal rise in numbers look even worse!

Edited May 30 by Soapsuds

[dragonflies]

Well gee that's what happens when you give constant middle fingers to your biggest and most loyal fanbases. Writing Finn OOC to prop Sheila and under the bus for Sheila, Hope too, SINN getting non stop sh*tty angst, barely any happiness cause they have to give Sheila relevancy, can't even give Finn a good reason to suddenly want 9 toes in his life after over a year of not caring if she lived or died

Even Thope was written beyond stupid. The Eric "dying" story could have been good but they dropped the ball, couldn't even be bothered to tell us what he was dying from 
 

Brooke nowhere in site(not that I Like her but she is popular as is KKL), Thomas reduced to being a walking vibrator for Hope, Liam being the Puke he is

I could go on lmao

[Soapsuds]

I will

The rape that was not a rape.

Zende walking the streets free.

Who is Luna's dad story that no cares about.

Not a good story being told on B&B

And again.....Finn looking stupid and totally clueless to prop a useless character in Sheila.

Bringing back unwanted characters back....Sheila and Murrrdddeerrrrr

Yes, I could go on too!

[dragonflies]

Preach Ron Preach @Soapsuds!! Bradley loves his S.A storylines and he basically ruined Zende by doing that. One of the few POC characters on the show & he does this, after what he did to Carter with Quinn basically "servicing" his boss' wife, which was gross AF even though Quarter were super hot lol

Sheila is supposed to be so popular and "brings ratings" then so many characters shouldn't need to be under the bus for her, written OOC for her or needed to give her relevancy

Jack Finnegan made more sense to be Luna's dad, the drama was literally there, would explain why Li hates Poppy other than "ruining her career" and why she dislikes Luna too

but not they go the cop out route with Loser Bill being her dad. this is his THIRD kid he didn't know about. oye vey