ARTICLE: Daytime Broadcast Ratings for the Week of February 21-25, 2022

[Errol]

During the week of February 21-25, 2022, “Days of our Lives” came back from a two-week hiatus slightly above its most recent performance in both Women 18-49 (0.43 rating vs 0.42 rating) and Women 25-54 (0.28 rating vs 0.27 rating). In Total Viewers, however, the soap was down with a loss of more than 100,000 viewers compared to its performance during the week of January 31-February 4, 2022 (1.739 million vs 1.850 million viewers). The soap was off schedule from February 4-February 18, 2022 due to NBC’s coverage of the 2022 Winter Olympics from Beijing.

CBS soaps “The Young and the Restless” and “The Bold and the Beautiful” not only had to deal with preemptions on the West coast on Tuesday, February 22 and Wednesday, February 23 as the network aired live coverage of the “UEFA Champions League” games for the second consecutive week on those two days, the shows were also impacted by a last minute decision to air reruns in place of originals on Thursday, February 24 due to President Biden’s speech on the situation in Ukraine. Episodes originally scheduled to air on that day were instead pushed to Friday, February 25; thereafter episodes are behind a day from originally scheduled. 

For the week, “The Young and the Restless” fell the hardest in Total Viewers across daytime broadcast, down -369,000 viewers week to week, while attracting its lowest overall audience since the week of December 21-25, 2020 (3.136 million vs 3.092 million viewers). This, of course, was mostly due to the aforementioned repeat airing which was factored into the show’s weekly average. On the other hand, the daytime drama series actually performed relatively well in both Women 18-49 and Women 25-54 rating despite the repeat factored in.

“Let’s Make a Deal” had another strong week, holding onto fourth place in Women 18-49 rating (0.40 vs 0.38) despite being preempted on the West coast for UEFA coverage. Week to week, the game show gained +260,000 viewers for its second half-hour and another gain of +159,000 for its first half-hour, ranking third and sixth, respectively, in Total Viewers.

It should be noted that both half hours of “Let’s Make a Deal” are based on the Monday, February 21; Thursday, February 24; and Friday, February 25 airings only. Nielsen did not count the show’s ratings on either day the show was preempted due to UEFA coverage which explains the higher than normal averages for the week.

“The View” again saw viewership gains with Whoopi Goldberg back at the table. The show gained +67,000 viewers week to week and moved up in ranking in both Women 18-49 and Women 25-54.

Airing only three episodes last week due to “UEFA Champions League” coverage on CBS displacing it on a national level, “The Talk” fell week to week among Total Viewers, averaging just 1.485 million viewers across its Monday, Thursday and Friday airings. On Thursday and Friday, the show was interrupted for CBS News coverage.

What follows is a breakdown of how the daytime broadcast shows performed during the week of February 21-24, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were not available at press time which currently skews the rankings in those categories. Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “GMA3: Strahan, Sara & Keke” which was later canceled, effective March 2020.

Week Of February 14-18, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W18-49
1. The Price is Right 2 (CBS)	0.51	0.46	0.49	0.57
2. The Price is Right 1 (CBS)	0.46	0.42	0.46	0.51
3. TODAY 3rd Hour (NBC)	0.42	0.44	0.50	0.54
4. Let’s Make a Deal 2 (CBS)	0.40	0.38	0.32	0.39
5. The Young and the Restless (CBS)	0.39	0.36	0.42	0.51
6. Let’s Make a Deal 1 (CBS)	0.37	0.34	0.25	0.34
7. The Bold and the Beautiful (CBS)	0.35	0.35	0.39	0.47
8. The View (ABC)	0.33	0.30	0.38	0.37
9. General Hospital (ABC)	0.31	0.33	0.34	0.43
10. TODAY with Hoda & Jenna (NBC)	0.30	0.32	0.36	0.40
11. Days of our Lives (NBC)	0.28		0.32	0.36
12. GMA3: What You Need to Know (ABC)	0.26	0.21	0.28	0.29
13. The Talk (CBS)	0.24	0.21	0.22	0.28

Source: Nielsen

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020 W25-54
1. The Price is Right 2 (CBS)	0.81	0.72	0.74	0.84
2. The Price is Right 1 (CBS)	0.73	0.64	0.69	0.75
3. The Young and the Restless (CBS)	0.66	0.65	0.73	0.82
4. TODAY 3rd Hour (NBC)	0.63	0.64	0.69	0.73
5. The Bold and the Beautiful (CBS)	0.62	0.61	0.69	0.75
6. Let’s Make a Deal 2 (CBS)	0.59	0.57	0.49	0.58
7. Let’s Make a Deal 1 (CBS)	0.54	0.50	0.41	0.51
8. General Hospital (ABC)	0.53	0.57	0.57	0.68
9. The View (ABC)	0.48	0.42	0.59	0.57
10. TODAY with Hoda & Jenna (NBC)	0.47	0.47	0.51	0.56
11. Days of our Lives (NBC)	0.43		0.47	0.56
12. GMA3: What You Need to Know (ABC)	0.40	0.33	0.43	0.42
13. The Talk (CBS)	0.35	0.34	0.38	0.46

Source: Nielsen

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020 Households
1. The Price is Right 2 (CBS)	3.1	3.0	3.1	3.6
2. The Price is Right 1 (CBS)	2.7	2.7	2.8	3.2
3. The Young and the Restless (CBS)	2.1	2.4	2.2	2.8
4. Let’s Make a Deal 2 (CBS)	2.0	1.9	2.0	2.4
5. The Bold and the Beautiful (CBS)	1.9	2.0	2.0	2.4
6. Let’s Make a Deal 1 (CBS)	1.8	1.7	1.7	2.1
7. The View (ABC)	1.7	1.6	2.1	2.0
8. General Hospital (ABC)	1.6	1.6	1.5	1.7
9. GMA3: What You Need to Know (ABC)	1.2	1.1	1.2	1.2
9. Days of our Lives (NBC)	1.2		1.2	1.4
11. The Talk (CBS)	1.0	1.1	1.0	1.6
. TODAY 3rd Hour (NBC)	N/A	N/A	1.6	1.8
. TODAY with Hoda & Jenna (NBC)	N/A	N/A	1.1	1.3

Source: Nielsen

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020 Viewers
1. The Price is Right 2 (CBS)	4,884,000	4,694,000	4,554,000	5,052,000
2. The Price is Right 1 (CBS)	4,258,000	4,152,000	4,129,000	4,516,000
3. Let’s Make a Deal 2 (CBS)	3,202,000	2,942,000	2,999,000	3,308,000
4. The Young and the Restless (CBS)	3,136,000	3,505,000	3,172,000	3,655,000
5. The Bold and the Beautiful (CBS)	2,871,000	2,941,000	2,779,000	3,091,000
6. Let’s Make a Deal 1 (CBS)	2,803,000	2,644,000	2,523,000	2,868,000
7. The View (ABC)	2,375,000	2,308,000	2,750,000	2,531,000
8. General Hospital (ABC)	2,267,000	2,268,000	2,080,000	2,176,000
9. GMA3: What You Need to Know (ABC)	1,767,000	1,642,000	1,655,000	1,470,000
10. Days of our Lives (NBC)	1,739,000		1,695,000	1,871,000
11. The Talk (CBS)	1,485,000	1,613,000	1,422,000	2,000,000
. TODAY with Hoda & Jenna (NBC)	N/A	N/A	1,497,000	1,748,000
. TODAY 3rd Hour (NBC)	N/A	N/A	2,269,000	2,339,000

Source: Nielsen

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

• “Days of our Lives” was partially preempted on Thursday, February 24 due to breaking news coverage by NBC News. The episode aired for just 42 minutes and averaged a 0.25 rating in Women 18-49 and a 0.37 rating in Women 25-54.

• “General Hospital” was partially preempted on Monday, February 21; Tuesday, February 22; Thursday, February 24; and Friday, February 25 due to various ABC News reports.
  • On Monday, February 21 the show aired for 39 minutes and averaged a 0.31 rating in Women 18-49 and a 0.54 rating in Women 25-54.
  • On Tuesday, February 22 the show aired for 40 minutes and averaged a 0.32 rating in Women 18-49 and a 0.51 rating in Women 25-54.
  • On Thursday, February 24 the show aired for 46 minutes and averaged a 0.34 rating in Women 18-49 and a 0.57 rating in Women 25-54.
  • On Friday, February 25 the show aired for 33 minutes and averaged a 0.20 rating in Women 18-49 and a 0.44 rating in Women 25-54.

• “GMA3: What You Need to Know” was partially preempted on Thursday, February 24 due to breaking news coverage by ABC News. The episode aired for just 42 minutes and averaged a 0.34 rating in Women 18-49 and a 0.53 rating in Women 25-54.

• “Let’s Make a Deal” was preempted on the West Coast on Tuesday, February 22 and Wednesday, February 23 due to CBS Sports coverage of UEFA Champions League games. The show aired in an earlier slot or aired overnight in some markets, where available. Otherwise, the episodes were made available for viewing later in the evening via the CBS App and Paramount+.
  • Like last week, the show’s weekly average is based on just three days – Monday, February 21; Thursday, February 24; and Friday, February 25. Nielsen did not count the show’s ratings on either day the show was preempted due to UEFA coverage which explains the higher than normal averages.

• “The Bold and the Beautiful” was preempted on the West Coast on Tuesday, February 22 and Wednesday, February 23 due to CBS Sports coverage of UEFA Champions League games. The show aired in an earlier slot or aired overnight in some markets, where available. Otherwise, the episodes were made available for viewing later in the evening via the CBS App and Paramount+.
  • On Thursday, February 24, the show aired a repeat due to CBS News coverage of President Biden’s speach on the situation in Ukraine. Only 12 minutes were broadcast after being interrupted; the episode averaged a 0.36 rating in Women 18-49 and a 0.58 rating in Women 25-54.

• “The Price is Right” (second half-hour) was partially preempted on Thursday, February 24 due to breaking news coverage by CBS News. The episode aired for just 12 minutes and averaged a 0.53 rating in Women 18-49 and a 0.74 rating in Women 25-54.

• “The Talk” did not air nor did it produce an original episode to be aired on Tuesday, February 22 and Wednesday, February 23 due to CBS Sports coverage of UEFA Champions League games which, coupled with a UEFA pre-show, aired in the show’s regular time slot on the East Coast.
  • On Thursday, February 24, the show aired for just 52 minutes due to CBS News coverage of President Biden’s speach on the situation in Ukraine. The episode averaged a 0.24 rating in Women 18-49 and a 0.33 rating in Women 25-54.
  • On Friday, February 25, the show aired for just 34 minutes due to CBS News coverage on the situation in Ukraine. The episode averaged a 0.24 rating in Women 18-49 and a 0.35 rating in Women 25-54.

• “The View” was partially preempted on Thursday, February 24 due to breaking news coverage by ABC News. The episode aired for just 42 minutes and averaged a 0.37 rating in Women 18-49 and a 0.50 rating in Women 25-54.

• “The Young and the Restless” was preempted on the West Coast on Tuesday, February 22 and Wednesday, February 23 due to CBS Sports coverage of UEFA Champions League games. The show aired in an earlier slot or aired overnight in some markets, where available. Otherwise, the episodes were made available for viewing later in the evening via the CBS App and Paramount+.
  • On Thursday, February 24, the show aired a repeat due to CBS News coverage of President Biden’s speach on the situation in Ukraine.

• “TODAY with Hoda & Jenna” was retitled to “TDY Hoda & Jenna-HJ” on Thursday, February 24. The episode averaged a 0.37 rating in Women 18-49 and a 0.56 rating in Women 25-54.

Note: The post Daytime Broadcast Ratings for the Week of February 21-25, 2022 appeared first on the Soap Opera Network website.

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