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53 minutes ago, amybrickwallace said:

What if soaps had remained at the half-hour time slot and only expanded to an hour for special occasions?

 

Better yet, what if soaps had remained at fifteen minutes?  True, on the one hand, there might not have been an ATWT (or EON).  But, OTOH, soaps might have remained inexpensive to produce and easy to digest, as viewers' attention spans (allegedly) grew smaller over the decades.

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