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December 21-25, 2015: Soaps Down in Women 18-49 Demo


Toups

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Ratings for the December 21-25, 2015

 

Total Viewers
1. Y&R 4,839,000 (+65,000/+95,000)
2. B&B 3,683,000 (+86,000/+31,000)
3. GH 2,850,000 (+33,000/+21,000)
4. DAYS 2,465,000 (same/-29,000)

Households
1. Y&R 3.27/10 (-.09/-.08)
2. B&B 2.53/7 (-.03/-.06)
3. GH 2.05/6 (+.01/-.05)
4. DAYS 1.82/6 (+.02/-.02)

Women 18-49 Viewers
1. Y&R 714,000 (+1,000/+14,000)
2. B&B 502,000 (-41,000/-34,000)
3. GH 477,000 (-73,000/-39,000)
4. DAYS 422,000 (-35,000/-115,000)

Women 18-49 Rating
1. Y&R 1.12/8 (same/+.03)
2. B&B 0.79/5 (-.06/-.05)
3. GH 0.75/5 (-.11/-.06)
4. DAYS 0.66/5 (-.06/-.18)

Women 18-34 Viewers
1. Y&R 219,000 (-1,000/+21,000)
2. GH 170,000 (-22,000/-3,000)
3. B&B 161,000 (-20,000/+16,000)
4. DAYS 102,000 (-23,000/-46,000)

Women 18-34 Rating
1. Y&R 0.65 (same/+.07)
2. GH 0.5 (-.07/-.01)
3. B&B 0.47 (-.06/+.04)
4. DAYS 0.3 (-.07/-.14)

Women 25-54 Viewers
1. Y&R 1,005,000 (+7,000/-11,000)
2. B&B 789,000 (-42,000/+12,000)
3. GH 672,000 (-62,000/-23,000)
4. DAYS 582,000 (+3,000/-126,000)

Women 25-54 Rating
1. Y&R 1.67 (+.01/same)
2. B&B 1.31 (-.07/+.03)
3. GH 1.11 (-.11/-.03)
4. DAYS 0.97 (+.01/-.2)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.68/3,873,000
Tuesday: 2.53/3,696,000
Wednesday: 2.58/3,799,000
Thursday: 2.31/3,364,000
Friday: 1.18/1,681,000 (repeat – did not count)

DAYS
Monday: 1.96/2,581,000
Tuesday: 1.75/2,374,000
Wednesday: 1.75/2,439,000
Thursday: 1.59/2,277,000 (did not count)
Friday: 1.04/1,588,000  (did not count)

GH
Monday: 1.81/2,530,000
Tuesday: 2.20/3,078,000
Wednesday: 2.12/2,942,000
Thursday: 1.88/2,747,000 (did not count)
Friday:

Y&R
Monday: 3.52/5,181,000
Tuesday: 3.27/4,780,000
Wednesday: 3.19/4,769,000
Thursday: 3.10/4,624,000
Friday: 1.37/2,098,000 (repeat – did not count)

 

 

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Hoping that Days can rise some over this New Year's storyline. December has really been a holding pattern. I know the winter weather usually plays into the ratings as well- hopefully in jan/feb we will see some changes now that we will hopefully actually be getting cold weather. 

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