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Ratings from the 70's


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The only help I can provide are these definitions in the Nielsen book:

Nielsen Average Audience: Number of TV households tuned to the program during the average minute.
 
Nielsen Total Audience: Audience viewing all or any part of program in excess of 5 minutes. For programs of less than 10-minute duration, households viewing 1 minute or more are included.

 

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Not sure I totally get it but sounds like the 11.0 for AW was a peak audience at any given time during the shows airing. Maybe a lot of people watch the first 5ish minutes then change the channel. Or come in during a commercial break for a short period. 

I'm pretty sure 3pm was a big viewing time and there was a larger available audience than other time slots in the day. 

A bit confusing not sure if anyone else has better insight. 

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Wrapping up 1977 with these 6 weeks now finally available. It's been awhile, but who's ready for another year of 1970's ratings??!! Up next: December 1974-December 1975! 
 
FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 2/7/77-2/11/77 & 2/14/77-2/18/77:
 

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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 2/21/77-2/25/77 & 2/28/77-3/4/77:
 
 
FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 3/7/77-3/11/77 & 3/14/77-3/18/77:
 
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FAST WEEKLY WEEK OF 12/23/74-12/27/74 NOT AVAILABLE

(Note: Per newspaper listings, there were 5 scheduled preemptions on 12/25/74: ABC- Brady Bunch preempted by "Navidad Encantada: Enchanted Christmas"; CBS- Match Game & Tattletales preempted by "CBS Festival of Lively Arts: A Child's Christmas in Wales"; NBC- Name That Tune & Winning Streak preempted by "Christmas Day Service from Washington National Cathedral." All other daytime shows were scheduled to air every day this week).

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