Administrator Toups Posted October 19, 2010 Administrator Share Posted October 19, 2010 http://adage.com/article?article_id=146495#sun 2010-2011 Ad Rates American Idol: $467,617 Sunday Night Football: $415,000 Ameican Idol (results): $400,546 Glee (Wednesday): $373,014 Glee (Tuesday): $272,694 Family Guy: $259,289 The Simpsons: $253,170 House: $226,180 Grey's Anatomy: $222,113 The Office: $213,617 Desperate Housewives: $210,064 Two and a Half Men: $206,722 Dancing With the Stars: $204,806 Big Bang Theory: $195,077 Modern Family: $193,635 Mike & Molly: $189,160 Mixed Signals: $189,101 The Cleveland Show: $188,997 American Dad: $173,880 Dancing With the Stars (results show): $167,821 The Bachelor: $165,857 The Cleveland Show: $159,571 The Mentalist: $156,001 NCIS: LA: $154,670 Survivor: $153,636 Undercover Boss: $152,840 Rules Of Engagement: $150,766 NCIS: $150,708 CSI: $147,749 Lonestar: $143,326 Private Practice: $142,661 How I Met Your Mother: $141,772 Cougar Town: $141,685 The Event: $137,210 Ride-Along: $136,115 30 Rock: $135,485 The Biggest Loser: $134,374 Castle: $134,155 Hawaii Five-0: $133,900 Bones: $132,024 Brothers & Sisters: $131,519 Raising Hope: $128,755 Criminal Minds: $128,487 Bob's Burgers: $128,170 Extreme Makeover: Home Edition: $126,958 Raising Hope: $125,748 Outsourced: $122,916 Fringe: $122,163 Hell's Kitchen: $121,944 The Whole Truth: $117,857 Running Wild: $115,173 The Amazing Race: $114,584 Better Together: $114,443 $#*! My Dad Says: $113,000 Mr. Sunshine: $112,277 Detriot 1-8-7: $112,170 Happy Endings: $112,066 The Middle: $111,931 The Defenders: $110,329 The Good Wife: $109,375 No Ordinary Family: $107,671 V: $105,856 CSI Miami: $101,959 Lie to Me: $100,757 Parenthood: $100,437 The Apprentice: $99,074 60 Minutes: $98,126 Law & Order: SVU: $94,758 Football Night in America: $94,700 Chuck: $94,697 Undercovers: $91,866 My Generation: $91,120 Community: $88,062 America's Funniest Home Videos: $87,392 Chase: $87,191 CSI NY: $84,355 Law & Order: LA: $81,226 Body of Proof: $75,104 Vampire Diaries: $74,913 Kitchen Nightmares: $72,562 20/20: $71,856 Blue Bloods: $68,882 America's Next Top Model: $63,285 Good Guys: $62,172 Human Target: $62,152 Nikita: $61,584 Secret Millionaire: $60,081 Medium: $59,960 School Pride: $59,521 Outlaw: $58,672 Dateline NBC: $50,048 Who Do You Think You Are: $47,820 Gossip Girl: $47,248 Minute To Win It: $44,800 One Tree Hill: $39,382 90210: $38,426 Smallville: $34,163 Life Unexpected: $33,725 Hellcats: $29,876 Supernatural: $29,100 -------------------------------------------------- Sunday Sunday Night Football: $415,000 Family Guy: $259,289 The Simpsons: $253,170 Desperate Housewives: $210,064 The Cleveland Show: $188,997 American Dad: $173,880 The Cleveland Show: $159,571 Undercover Boss: $152,840 Brothers & Sisters: $131,519 Bob's Burgers: $128,170 Extreme Makeover: Home Edition: $126,958 The Amazing Race: $114,584 CSI Miami: $101,959 60 Minutes: $98,126 Football Night in America: $94,700 America's Funniest Home Videos: $87,392 Minute To Win It: $44,800 Monday House: $226,180 Two and a Half Men: $206,722 Dancing With the Stars: $204,806 Mike & Molly: $189,160 The Bachelor: $165,857 How I Met Your Mother: $141,772 Rules Of Engagement: $150,766 Lonestar: $143,326 The Event: $137,210 Ride-Along: $136,115 Castle: $134,155 Hawaii Five-0: $133,900 Chuck: $94,697 Chase :$87,191 Gossip Girl: $47,248 90210: $38,426 Tuesday American Idol: $467,617 Glee: $272,694 Mixed Signals: $189,101 Dancing With the Stars (results show): $167,821 NCIS: LA: $154,670 NCIS: $150,708 The Biggest Loser: $134,374 Raising Hope: $125,748 Running Wild: $115,173 Mr. Sunshine: $112,277 Detriot 1-8-7: $112,170 Happy Endings: $112,066 The Good Wife: $109,375 No Ordinary Family: $107,671 Parenthood: $100,437 One Tree Hill: $39,382 Life Unexpected: $33,725 Wednesday Ameican Idol (results): $400,546 Glee: $373,014 Modern Family: $193,635 Survivor: $153,636 Cougar Town: $141,685 Raising Hope: $128,755 Criminal Minds: $128,487 Hell's Kitchen: $121,944 The Whole Truth: $117,857 Better Together: $114,443 The Middle: $111,931 The Defenders: $110,329 Lie to Me: $100,757 Law & Order: SVU: $94,758 Undercovers: $91,866 Law & Order: LA: $81,226 America's Next Top Model: $63,285 Hellcats: $29,876 Thursday Grey's Anatomy: $222,113 The Office: $213,617 Big Bang Theory :$195,077 The Mentalist: $156,001 CSI: $147,749 Private Practice: $142,661 30 Rock: $135,485 Bones: $132,024 Outsourced: $122,916 Fringe: $122,163 $#*! My Dad Says: $113,000 V: $105,856 The Apprentice: $99,074 My Generation: $91,120 Community: $88,062 Vampire Diaries: $74,913 Nikita: $61,584 Friday CSI NY: $84,355 Body of Proof: $75,104 Kitchen Nightmares: $72,562 20/20: $71,856 Blue Bloods: $68,882 Good Guys: $62,172 Human Target: $62,152 Secret Millionaire: $60,081 Medium: $59,960 School Pride: $59,521 Outlaw: $58,672 Dateline NBC: $50,048 Who Do You Think You Are: $47,820 Smallville: $34,163 Supernatural: $29,100 Link to comment Share on other sites More sharing options...
Members sheilaforever Posted October 20, 2010 Members Share Posted October 20, 2010 Interesting. Shocked that shows like "30 rock" get much more ad dollar than programs with higher ratings. It probably really comes down to demographics - and a skewing a rich audience (I think it was once said that The Office is having high income viewers across the board) Link to comment Share on other sites More sharing options...
Administrator Toups Posted October 21, 2010 Author Administrator Share Posted October 21, 2010 Yeah, those shows do great with viewers who make $100,000+. The Office is only $8,500 away from Grey's which was pretty surprising. The Office went up this year while Grey's went down. Link to comment Share on other sites More sharing options...
Members quartermainefan Posted October 21, 2010 Members Share Posted October 21, 2010 This is why NBC and CBS will always televise tennis despite it not being the most popular of sports. The demos must be nirvana for the networks judging by all the commercials for American Express and Mercedes Benz you are likely to see. Golf is another great demo magnet. The Simpsons has to be the most profitable show ever. Link to comment Share on other sites More sharing options...
Members EricMontreal22 Posted October 22, 2010 Members Share Posted October 22, 2010 Right, it's all demographics. I know Mad Men gets [!@#$%^&*] ratings, yet nearly all their ads are for products like BMW... Link to comment Share on other sites More sharing options...
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