HOLY CRAP!!! Leno will be on primetime 5 nights a week in the 10pm timeslot.

Jeff Zucker, what are you thinking????

I wonder if this will work? It's definitely a bold move! NBC will save a lot of money though.

http://www.deadlinehollywooddaily.com/sour...-leno-at-10-pm/

Saw it on PerezHilton too. Does NBC even get any ratings in their 10pm spots now? They're ranked 4th. I don't see how things would get any worse. If they're worried that his normal viewers wouldn't follow him to the earlier spot, would they stick around for Conan at 1130 anyway? It's not like the 4.8 million are automatically going to transfer to Conan. If they're going to lose some of those viewers with him leaving completely, why not potentially gain some by moving him to primetime?

Edited December 9, 200817 yr by bandbfan

NBC is a lost cause, and it's run by idiots who want to be "hip" and "innovative." They just can't see that what they like just doesn't bring in the ratings. I guess the talk of a major executive restructuring could help, but with Zucker still running Universal, I wouldn't be so sure.

And Leno at 10 PM EVERY NIGHT? That's bound to bomb with the stiff competition from CBS and ABC from Monday to Thursday. It can save them money, but I doubt it will bring in the ratings, and especially the demos.

I won't be shocked when NBC is bankrupt and goes under pretty soon.

Edited December 9, 200817 yr by Y&RWorldTurner

I believe NBC made profits this last year and I don't think there has been any buzz about GE wanting to dump NBC.

NBC Universal was up 10% in profits the last quarter of 2007, but how much of that came from the network television division?

The CBS dramas especially will crush a talk show like Leno's every night at 10PM. I just can't see this fairing well demo-wise, which means they'll make nothing in ad revenue from it.

Here's some profit info from an article CNN did just yeasterday, regarding this year's profits, it appears very little comes from the main broadcast network television division, when it used to be a major cash cow for them. In fact, they appear to be LOSING money from their main broadcast network division.

http://money.cnn.com/news/newsfeeds/articl...06_FORTUNE5.htm

NBC Universal Looks At Restructuring Its Broadcast Unit

December 08, 2008: 02:13 PM EST

Jeff Zucker, chief executive of NBC Universal, said Monday the media giant is looking closely at potential changes to its broadcast business in order avoid the same fate as the troubled U.S. newspaper and auto manufacturing industries.

"We've got to adjust our structure now the way those industries did not," said Zucker at an investor conference in New York City. "We have to accelerate changes and this environment gives us the need to do so and the opportunity to so."

The comments came as the media conglomerate, which is 80%-owned by General Electric Co. (GE), struggles with an advertising and consumer spending slump resulting from the onset of the global financial crisis and economic downturn.

NBC, the company's broadcasting unit, has struggled for years to maintain revenue growth as audiences increasingly turn to the Internet for their information needs, so the slowdown is weighing particularly hard on that business.

Last week, the company slashed 500 jobs, or 3% of its workforce, across its various businesses as part of an ongoing effort to reduce its operating costs in 2009 by 3%.

"I'm still bullish on the growth prospects for our industry," said Zucker. " People want our content. They don't want it the same way they've been used to getting it in previous generations, but they still want it."

GE has refused to consider cutting its media arm loose, despite growing angst among shareholders about the growth prospects of the business.

Vivendi SA, the French media conglomerate that owns 20% of NBC Universal, recently said it plans to hold onto its stake this year, despite comments from its chief executive, Jean-Bernard Levy, suggesting that it's not a long-term holder of the media conglomerate.

"Vivendi has been a great partner," said Zucker. "I hope they'll be our partner for a long time to come."

Zucker noted that 60% of NBC Universal's operating profits in 2008 will come from its cable networks, like CNBC and MSNBC.

"That business will have double-digit growth this year, and we expect double- digit growth next year," said Zucker, referring to revenue growth.

Zucker said the so-called scatter market for television advertising is "tough, but it hasn't dried up," noting that companies looking to conserve cash are waiting for the last minute to buy media.

He said the Universal Studios theme parks business, which makes up 5% of the company's profits, has slipped amid that consumer spending slowdown that accelerated this fall and also stunted attendance at theme parks owned by Walt Disney Co. (DIS).

Another 20% of the company's profits come from its film business, while the remaining 15% comes from its broadcast network and local television stations.

Zucker said NBC Universal was perhaps the most active major media company in the industry in buying and selling assets, aside from News Corp. (NWS), Rupert Murdoch's global media empire that recently acquired Dow Jones & Co., including this newswire. Now, he said, investors should expect to see NBC Universal concentrating on "right-sizing" the portfolio that it has.

"We're all bracing for a much more difficult environment in 2009," said Zucker. "If you have strong brands, strong niches and strong programs, you'll be in better shape than others."

Edited December 9, 200817 yr by Y&RWorldTurner

Jeff Zucker is a dumbass.

"We've got to adjust our structure now the way those industries did not," said Zucker at an investor conference in New York City. "We have to accelerate changes and this environment gives us the need to do so and the opportunity to so."

He is right about that. Businesses can no longer do business the same way they've been doing it the past.

Sure ABC and CBS are doing great in the ratings, but they're also making cuts.

I wonder what NBC's schedule will look like next year. I think it'll be something like:

Monday

8pm: Heroes

9pm: Medium or new show

10pm: Leno

Tuesday

8pm: Biggest Loser

9pm: L&O: SVU

10pm: Leno

Wednesday

8pm: Kings (if it's successful) or new show

9pm: L&O

10om: Leno

Thursday

8pm: My Name Is Earl (it'll be their last season to get them into the right about of episodes for syndication)

8:30pm: Amy Poehler's Show

9pm: The Office

9:30pm: 30 Rock

Friday

8pm: Deal Or No Deal

9pm: New Show

10pm: Leno

Sunday (after Football)

Open slots.....possibly Apprentice....or put Kings on here and a new show.

There's also David E. Kelley's new show that you have to slot somewhere.

It's a bold move alright, but it saves them from having to pick up 5 mediocre and expensive pilots hoping that at least one will be the next ER, LA Law, Law & Order or CSI, etc.

Not sure how well it'll do. Time will tell how this goes for them.

this is....

interesting?

I still don't see how this is any worse than what is going on now. (Assuming that there's no way for him to continue his 11:30 spot)

Not a bad idea, but means I really won't be watching any of NBC. They already canceled Las Vegas last year and Lipstick Jungle this year, nothing on the channel interest me.