Nelson Branco Interviews former HW (OLTL) Michael Malone
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Surge of new (mostly younger and college aged) viewers flocked to ABC especially to GH. Yes Y&R was strong but expanding to an 1 hour and then the changing time slots stymied its progress. The same thing happened to All My Children. When Ryan's Hope premiered ABC gave RH AMC spot at 1 and moved AMC to 12:30. AMC's ratings slightly dipped and AMC's progress slowed. It was until January 1977 that AMC got its 1pm slot back and RH to 12:30 that AMC ratings got back to where they were and in April 1977 AMC went to an hour and the ratings went much higher.
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You're so cute!
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You apparently haven't read the 70s ratings archive thread. -
By Soaplovers · Posted
My guess is that ABC ended up getting younger viewers (high school and college aged) that didn't want to watch soaps that their parents watched (which were P & G). -
Late 1970s was ABC huge rise and P&G shows tanked. Did viewers suddenly switch over from P&G to ABC, or did ABC get a whole bunch of new viewers? Y&R was going strong in the late 1970s but would stumble in 1980 after expanding to one hour and changing time slots.
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