August 4-8 2008

[Soapsuds]

As soon as Toups gets them. Probably later on today. There were no holidays. So they should be out already.

[KevC1980]

The Olympics shouldn't affect Days for last week...I hope they go up as well for Stefano's return and Bope's renewal ceremony..

[SnCCorinthos4ever]

Hoping for another new low for GH.

[coffeebean]

Fringe Ratings Report: ABC Daytime Programming

Week of August 4, 2008

ABC Captures its 13th Consecutive Win as Daytime's No. 1 Network in Women 18-49, Surpassing CBS by 9% and NBC by 20%

ABC is Daytime's No. 1 Network in Women 18-34, Marking the 6th Time in 8 Weeks the Network Takes Top Rank

For the 4th Time in 5 Weeks in Women 18-49 and the 3rd Time in 4 Weeks in Women 18-49, All ABC Program Register Top 5 Ranks, Marking the 17th Week Running the Net Places at Least 3 Among Daytime's Top 5

ABC's Streak Placing 3 Programs Among Daytime's Elite 5 Stands at 17 Consecutive Weeks in Key Women 18-49 and Women 18-34 Targets

A Top 5 Player in Daytime for 17 Straight Weeks, "One Life to Live" Extends its Lead Over CBS' "As the World Turns" at 2 O'clock, Topping the Competitor by a Solid 56% in Women 18-34 and by 24% in Women 18-49

"General Hospital" Towers Over Time Period Competitor CBS' "Guiding Light" by 61% in Women 18-34, by 36% in Women 18-49 and by 17% in Total Viewers

ABC Daytime

* ABC captured its 13th consecutive win as Daytime's No. 1 network in Women 18-49 (1.2 rating/772,000), surpassing CBS by 9% (1.1 rating/738,000) and NBC by 20% (1.0 rating/658,000).

* ABC ranked as Daytime's No. 1 network in Women 18-34 (0.8 rating/253,000), marking the 6th time in 8 weeks the Network scored the week's Top position.

* In Women 18-34, ABC ranked all programs among Daytime's Top 5 for the 18th week in a row, marking the 3rd time in 4 weeks all shows were Top 5 players: "The View" (No. 2T, 0.8 rating/269,000)*, "One life to Live" (No. 2T, 0.8 rating/254,000), "All My Children" (No. 4T, 0.7 rating/248,000) and "General Hospital" (No. 4T, 0.7 rating/241,000).

* In Women 18-49, for the 4th time in 5 weeks, all ABC shows positioned among Daytime's Top 5, representing the 18th week running the net has ranked at least 3 shows among the Elite 5: "General Hospital" (No. 2T, 1.2 rating/804,000), "One Life to Live" (No. 2T, 1.2 rating/790,000), "All My Children" (No. 4T - 1.1 rating/751,000) and "The View" (No. 4T, 1.1 rating/744,000)*.

* A Top 5 player in Daytime for the 17th straight week in key young women, "One Life to Live" overshadowed CBS' "As the World Turns" at 2 o'clock by 56% in Women 18-34 (254,000 vs. 163,000) and by 24% in Women 18-49 (790,000 vs. 638,000).

* At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light" by a solid 61% in Women 18-34 (241,000 vs. 150,000), by 36% in Women 18-49 (804,000 vs. 590,000) and by 17% in Total Viewers (2.67 million vs. 2.30 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of August 4, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.62 million No. 1 ABC 1.2/772,000

No. 2 ABC 2.66 million No. 2 CBS 1.1/738,000

No. 3 NBC 2.48 million No. 3 NBC 1.0/658,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.07 million

General Hospital ABC 1.2/804,000

One Life to Live ABC 1.2/790,000

All My Children ABC 1.1/751,000

The View ABC 1.1/744,000

Bold and the Beautiful CBS 1.1/736,000

Source: NTI, Live + Same Day (Current Week: 8/4-8/10/08. Note, "The View" was in repeats all week. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

[MoTheGreat]

I don't understand why ABC likes to brag about beating GL. I wonder what they think about losing to Y&R & B&B. & sometimes ATWT.

[Soapsuds]

So it looks like OLTL and AMC went up +.1 in 18-49 and in Viewers. I dont know how....lol. I think both show are the pits...lol...

Y&R down in 18-49 with a 1.6....last week they had a 1.8

ATWT down 6,000 in viewers 18-49 but beat both OLTL, AMC and Days in total viewers.

Days drop in Total viewers from last week.

Cant wait to see the rest.

Thanks coffeebeans.

[SnCCorinthos4ever]

lol I think that it is pretty funny that they do that.

I am waiting for the day that GL beat GH in the ratings, it will be so quiet at ABC that you would be able to hear a pin drop.

[Soapsuds]

Notice how ABC never compares the ratings of AMC to that of B&B. They only compare the ratings against Days. B&B is opposite AMC in most or all markets...lol

[Carolyn1980]

Wow. OLTL beat GH in women 18-34. That hasn't happened in many years.

[Soapsuds]

Isnt that a new low for GH?

[Carolyn1980]

Yep

[SnCCorinthos4ever]

My fingers are crossed for a new low.

[Soapsuds]

It looks like GH went up slighty in total viewers. So they will probably take the #3 spot from ATWT.

Toups, have you recieved the ratings yet?

[Carolyn1980]

They went down, though, in both key demos. From 0.8 to 0.7 in women 18-34, and they lost 19,000 viewers in women 18-49 (although that still keeps them in the range for a 1.2 in that demo). So either they increased in teens or women 50+. Should be interesting to see the HH's.

[dtchicago]

Even a 1.2 is disgustingly low... OLTL tied GH in 18-49!!! Lets see what happends in Total viewers