An interesting article with the head of NBC mostly blaming the audience for the lack of quality programming.
https://www.nytimes.com/1984/09/30/arts/nbc-s-head-says-tv-viewers-spurn-quality-shows.html
NBC'S HEAD SAYS TV VIEWERS SPURN QUALITY SHOWS
By Peter W. Kaplan
Sept. 30, 1984
Grant Tinker, the chairman of NBC, got up from his desk in his office on the sixth floor of the RCA building in Rockefeller Center. Behind him hung a huge framed blowup of the dictionary definitions of the word ''tinker.'' He sat on a couch and stretched his legs; across the room from him, three television sets were tuned to the three networks' evening-news broadcasts.
Mr. Tinker, lean, white-haired and exactly as tanned and wrinkled as a 58-year-old man would like to be, stared a little wistfully at the three screens.
''You know,'' he said, ''in the beginning, nobody had seen any of it before. Some people would watch test patterns. Ed Sullivan, 'Your Show of Shows,' 'Philco Playhouse,' 'Playhouse 90' - they were more important than what we've got. It was more of an event. Now, we are taken for granted. As we should be.''
Grant Tinker, the man who helped revitalize the situation comedy with ''The Mary Tyler Moore Show,'' who put ''Lou Grant'' and ''Rhoda'' into production and who founded the company that now produces ''Cheers,'' ''St. Elsewhere'' and ''Hill Street Blues,'' has been the chief operating officer of NBC for three years. When he took on the position, after NBC's now-semi-legendary disastrous slump under the leadership of Fred Silverman, it seemed like the right appointment at the right time. And in many ways, for the network, it has been: morale is better, management changes have been put into effect, the profits of the company are up dramatically and, apparently, rising.
It may have been the right appointment at the right time for NBC, but whether or not it was the right appointment for Grant Tinker - or at least the man who has committed his career to getting good television programming on the air - is another thing altogether.
Speaking on the eve of a new television season, Grant Tinker, the chairman of NBC, has a bleak view of the state of network television and of what viewers are willing to put up with.
It is fair to say that he feels constricted by the boundaries of his business and is even critical of some of the programming his own network has chosen to start the new season with. The blame, he said in a recent interview, has to be shared by the three networks, which as businesses look to profits above all else; by overused, worn-out suppliers of shows whose creative inspiration ceased to contribute to the industry, by his account, a long time ago; and, perhaps most of all, by the audience, which swallows much of the worst programming that is fed to it.
''We're all doing the same shows,'' Mr. Tinker said of the three networks. ''I think it is criminal of people to stare at television so uncritically.''
Mr. Tinker, a former producer who says he has lost none of his enthusiasm for television but is perplexed, not to say frustrated, by its limitations, ascribed the dearth of good programming to what he called a depressing and unwitting partnership between producers and audience. Not only is there a lack of ''creative people to bring you something better,'' he said, but bad programming is accepted by all too many television viewers, of whom he said, ''They're such a disappointment.''
Mr. Tinker, who produced a number of highly praised television series, took control of a network in disarray in July 1981. NBC has continued to rank third in the network ratings during his tenure, and its programming, while having its peaks and winning more Emmy Awards than the other two networks - it picked up 11 awards this week, to CBS's 10 and ABC's 5 - has only sporadically gained viewer loyalty.
The new crop of NBC programs for the 1984 fall season have, in their initial broadcasts, garnered some excellent ratings. ''The Cosby Show,'' a situation comedy with Bill Cosby as a New York obstetrician and father of four, finished first in the Nielsen ratings last week, with extraordinarily high viewership in large cities, and received very good reviews.
But a number of the other new NBC programs are not the kind of entertainment that Mr. Tinker has been associated with in the past and are not the kind about which he seems to feel particularly proud. They are, he says, the product of business decisions that he calls necessary for his company, but not necessarily a good-conscience gift to the viewing audience.
One of those programs, ''Hunter,'' has already been the subject of some controversy. Scheduled against the champion of Nielsen ratings, CBS's ''Dallas,'' a program that has a very high viewership among females, ''Hunter'' is a program tailored to appeal to young male viewers in the style of what television believes young male viewers respond to: car chases and shootings. ''Hunter'' had high ratings in its two-hour premiere last week, out of its time slot, but the series is not the kind of programming Mr. Tinker created when he was selling to the networks rather than overseeing one.
''I think if you put 'Lou Grant' somewhere in the schedule now,'' Mr. Tinker said, ''it wouldn't work. The audience has changed some - and not for the better. I don't know why. It has something to do with the maturing of the medium. A very big part of the audience has never been without television. They settle for it, and take it for granted.
''The audience,'' he continued, ''won't make the effort to follow a 'Lou Grant' or to laugh at a literate comedy. And the kind of programs the three networks put on certainly doesn't help them.''
During Mr. Tinker's regime at NBC, the network has been singularly supportive of slow-building hits, such as ''Cheers,'' ''Remington Steele,'' ''Family Ties,'' as well as ''Hill Street Blues'' and ''St. Elsewhere,'' both award-winning MTM-produced programs.
Surveying the new NBC schedule, which includes ''Hunter'' and another show with a high violence quotient, ''Miami Vice,'' as well as the return of ''TV Bloopers and Practical Jokes,'' Mr. Tinker rationalized his approval of them. ''As an executive, if I'm going to be attentive to the shareholder interest, I have to put on shows that work,'' he said. ''Shows that we just think are good won't perform.''
He went through his lineup, describing some of the new programs and generally making favorable comments about their ''execution'' rather than their content. ''There are a lot of question marks in there,'' he said, expressing frustration at what his programmers were able to put on the air. The only new program he praised for its quality was ''The Cosby Show.'' Beyond that, he said, he could ''not see anything that wauld qualify in that area.
''The truth is,'' he added, ''it's not against the law if we do not in a given year develop superior programming.''
NBC has made a strong recovery from its low point in 1981, when, under Mr. Tinker's predecessor, Fred Silverman, the network made $48.1 million in profits while ABC and CBS each made more than $300 million. Last year, NBC made $156.2 million.
''I would consider parity with the others - to be equal in profits - a success,'' said Mr. Tinker. ''A dollar measurement as opposed to a Nielsen measurement would be a success for us.''