Everything posted by BetterForgotten
- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
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BTG: March 2025 Discussion Thread
- ARTICLE: ‘Beyond the Gates’ Splashes In Debut, ‘The Young and the Restless’ & ‘The Bold and the Beautiful’ Hit Season Highs Among Key Demos
Credit to @te. for posting this in the BTG chain. From The Hollywood Reporter: TV Ratings: ‘Beyond the Gates’ Has Promising Start for CBS (Exclusive) I think this part is key as the show was developed with Black viewers in mind so the demographics they’re looking at might be very different from the other soaps: “More than half of the Beyond the Gates audience — 55 percent — for its premiere week was made up of Black viewers. That compares to 30 percent for CBS’ The Bold and the Beautiful, 29 percent for The Young and the Restless and 22 percent for General Hospital.”- BTG: History, Behind the Scenes Articles & Photos
- ALL: With BTG garnering so much attention, should the other networks jump on board the Daytime Train
Let’s also remember that CBS isn’t paying the entire production bill for BTG. P&G and the NAACP are also chipping in. This probably made it easier for CBS to green light the show. This type of partnership does add more cooks in the kitchen, but I think it’s a solid way to manage costs. It would be great if ABC went to P&G or another company to see if they can produce a similar partnership for daytime soap development.- BTG: History, Behind the Scenes Articles & Photos
- 2025: The Directors and Writers Thread
- BTG: History, Behind the Scenes Articles & Photos
- BTG: March 2025 Discussion Thread
- ALL: With BTG garnering so much attention, should the other networks jump on board the Daytime Train
We desperately need more people like Sheila Ducksworth, who are passionate, positive, and know how to sell the value of producing daily soaps to corporate people. I will say had it not been for her, getting here would have likely not happened or would have taken much longer. My hope is other executives like her step up - whether with networks or with streaming providers to sell through the idea of doing a new daily serial again.- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- ARTICLE: ‘Beyond the Gates’ Splashes In Debut, ‘The Young and the Restless’ & ‘The Bold and the Beautiful’ Hit Season Highs Among Key Demos
It goes back to what @dragonflies asked - what is the volume of these people watching on a day to day basis? Is it even that significant to mitigate the churn issue all platforms face? The streamers don’t give us that viability to gauge that effectiveness.Most streamers go through churn to your point, but GH (for example) is a broadcast show that’s being redistributed on a streaming platform. The streamers are promoting their original content foremost to attract subscribers - not something like GH. There’s an audience for it on the platform - but is that audience sizable enough to drive profitability? That’s something the industry is grappling with regarding these platforms.- ARTICLE: ‘Beyond the Gates’ Splashes In Debut, ‘The Young and the Restless’ & ‘The Bold and the Beautiful’ Hit Season Highs Among Key Demos
I’m not saying live is only thing that matters, but it’s still the primary revenue driver for the networks, not the streamers. Most streamers only just hit profitability last year. In fact, these companies were losing money on these platform for years until very recently. The recent profit gains are in fact being attributed to price hikes than anything else. This article below does a good job of explaining the complicated economic situation streaming services pose for their companies. Yes, streaming is a growing piece of the puzzle, but companies like Paramount and Disney are barely gaining revenue from them right now and they don’t make up for the losses they’re experiencing from linear live TV. Streaming turns a corner as Disney, Paramount report profits — but that doesn't solve all of media's problems- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- BTG: March 2025 Discussion Thread
- ARTICLE: ‘Beyond the Gates’ Splashes In Debut, ‘The Young and the Restless’ & ‘The Bold and the Beautiful’ Hit Season Highs Among Key Demos
Networks still make most of their revenue from advertising/commercials that happens during live broadcasting for these shows. That’s a fact. BTG and GH are network soaps first and foremost. Depending on what streaming tier you have, that revenue stream is still very limited on the streaming platforms. Not saying streaming is irrelevant, but all streaming platforms are struggling with with monetizing that offering to an extent as that business model is totally dependent on subscriptions. Unless they can prove GH or BTG is driving subscriptions to Hulu and Paramount+, those daily views mean very little. People are watching - but are these shows growing subscribers to those platforms or is it the same people watching it every day?- BTG: March 2025 Discussion Thread
- ARTICLE: ‘Beyond the Gates’ Splashes In Debut, ‘The Young and the Restless’ & ‘The Bold and the Beautiful’ Hit Season Highs Among Key Demos
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