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Ratings from the 70's


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#21 Paul Raven

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Posted 17 August 2011 - 05:55 AM

WLS has just posted more 70's ratings

2 weeks ending August 26th 73. Some shows interrupted by Watergate hearings.

1. AMC 9.0 30 share

2. DOOL 8.6 30

3. GH 8.6 30

4. AW 8.5 30

5. DRS 8.3 30

6. ATWT 8.2 28

7. SFT 8.2 30

8. OLTL 7.6 27

9. GL 7.5 26

10. EON 6.9 25
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#22 DRW50

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Posted 17 August 2011 - 05:57 AM

Thanks - surprised to see AMC at the top so early on.
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#23 Paul Raven

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Posted 17 August 2011 - 06:23 AM

I think Watergate might have shaken things up.

Week ending Sept 1st 74

1. ATWT 10.2 34

2. AMC 10.0 35

3. SFT 8.9 33

4. GH 8.8 29

5. DOOL 8.7 29

6. Y&R 8.5 31

7. AW 8.4 28

8. GL 8.2 28

9. DRS 8.0 28

10. OLTL 7.6 25

Game Shows

1. Match Game 11.9 39

2. LMAD 9.2 31

3. TPIR 9.1 30

4. Newlywed Game 8.5 29

5. Hollywood Squares 7.8 31

Looking at those iconic shows,the demise of game shows is just as sad as soaps.

Edited by Paul Raven, 17 August 2011 - 06:23 AM.

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#24 DRW50

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Posted 17 August 2011 - 06:28 AM

True. I can't see any game show today getting anywhere near that.

I'm trying to remember what AMC was doing at this time. Was this when Phil "died"?

Thanks for sharing these with us!
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#25 Paul Raven

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Posted 17 August 2011 - 06:41 AM

Week ending Aug 31st 75

1. AW 9.7 33

2. Y&R 9.4 36

3. AMC 9.4 34

4. ATWT 9.3 33

5. DOOL 8.8 32

6. SFT 8.3 31

7. DRS 8.1 30

8. GH 7.9 27

9. GL 7.7 28

10. LOL 7.6 32

Gameshows

1. Rhyme and Reason 8.1 31

2 Match Game 7.9 28

3. Tattletales 7.7 26

4. $10,000 Pyramid 7.5 27

5.H Squares 6.8 29
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#26 DRW50

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Posted 17 August 2011 - 06:44 AM

Thanks again. It seems like The Doctors held around this same level for a few years. When did the steeper dropoffs begin?
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#27 saynotoursoap

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Posted 17 August 2011 - 04:17 PM

True. I can't see any game show today getting anywhere near that.

I'm trying to remember what AMC was doing at this time. Was this when Phil "died"?

Thanks for sharing these with us!

True. I can't see any game show today getting anywhere near that.

I'm trying to remember what AMC was doing at this time. Was this when Phil "died"?

Thanks for sharing these with us!


Close, Carl. This was the period in which Phil returned from the dead and found true love Tara married to best friend Chuck. Phil was devastated and went to bed with Erica. Around the time of the above ratings, late summer/early fall 1974, Erica discovered that Phil had made her pregnant. He was desperate to reunite with Tara, but would not because she and Chuck had a child together. Of course, the kid was actually Phil's too, fathered the night before he left for Vietnam. Phil agreed to marry Erica, and Ruth, who knew the truth about Tara and Phil's child, admitted this to Tara and begged her to reveal the paternity before Phil married Erica, as he would not marry her with the knowledge that he already had a kid with the woman he really loved. This played out over weeks, with the audience on pins and needles as to whether or not Phil, Tara, and their baby would be reunited.
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#28 DRW50

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Posted 17 August 2011 - 04:22 PM

Thanks! I really appreciate your details. I can see why this got a lot of excitement.

What did you think of Nick Benedict as Phil? Seeing him on Another Life, it's tough to imagine him as a hero, troubled or not.
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#29 saynotoursoap

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Posted 18 August 2011 - 02:28 AM

Thanks! I really appreciate your details. I can see why this got a lot of excitement.

What did you think of Nick Benedict as Phil? Seeing him on Another Life, it's tough to imagine him as a hero, troubled or not.


I probably should not answer as I am prejudiced. You see, One Life to Live and All My Children were my soaps. They debuted when I was 12 and 14, so they were the first real, long-running soaps that I watched from the very beginning. Phil and Tara were the "money couple" on AMC. To me, Richard Hatch and Karen Gorney were the only Phil and Tara.

Nick Benedict was an ok actor. I did not loathe him or anything, but he was not Phil. Richard Hatch, despite his age, had such an innocence and sweetness about him. That part of Phil was eradicated when the character returned. However, I should point out that Phil seemed like a totally different character then, and I believe it had less to do with the actor and more with the writers. I did not like what was done with the character later. Things such as making Phil a cop and getting Erica pregnant did not seem right to me. Perhaps Nixon, et al wanted to emphasize how an experience like war changes soldiers, but the hardness and cynicism of the later Phil turned me off. For me, the magic of the two young star-crossed lovers was definitely gone.
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#30 edgeofnik

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Posted 18 August 2011 - 11:03 PM

In Sept. 1972, EON moved from it's late afternoon slot (4:30 p.m.) to (2:30 p.m.) so that P&G could group it's soaps together. For the previous seasons, EON was #2 (69-70), #2 (70-71), #4 (71-72) and, then after move #10 (72-73). It was a stupid move since 50% of audience was male + big with after school bunch. Also, there was between 17-19 soaps during that period. (Half-hours) Finally, the ratings were far smaller as the US population was 200 MM in 1970 and 308 MM in 2010. (Although there were significantly more women at home and with far fewer choices, it would be interesting to know how many people were really watching.)
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#31 dc11786

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Posted 19 August 2011 - 12:48 AM

I know about P&G's decision to 'block' their soaps together and the detrimental effect it had on CBS Daytime, but I have a question about its effect on ABC. Would ABC have exploded in the way it did had it not been for the P&G move. Granted, there are only scattered weekly ratings in this thread, but it doesn't seem like AMC / OLTL made major strides until after the CBS reshuffeling in September 1972. Were the ABC soaps make a slow climb to the top or does it appear CBS viewers switched the channel when their story was changed to another timeslot?
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#32 saynotoursoap

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Posted 21 August 2011 - 04:34 PM

I know about P&G's decision to 'block' their soaps together and the detrimental effect it had on CBS Daytime, but I have a question about its effect on ABC. Would ABC have exploded in the way it did had it not been for the P&G move. Granted, there are only scattered weekly ratings in this thread, but it doesn't seem like AMC / OLTL made major strides until after the CBS reshuffeling in September 1972. Were the ABC soaps make a slow climb to the top or does it appear CBS viewers switched the channel when their story was changed to another timeslot?


I do not believe that CBS' rescheduling affected ABC much. If anyone gained from it, it was NBC. NBC and CBS still reigned supreme after the switch, and actually, GH fell in the ratings. Around 1971, GH had been one of the top three soaps. Keep in mind, too, that All My Children was telecast at 1 ET/Noon CT. At the point that AMC started a huge climb in the ratings, it had no competition at all from NBC or CBS because those timeslots were open for local affiliates to air newscasts.
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#33 dc11786

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Posted 23 August 2011 - 10:57 PM

Thanks, saynotoursoaps. I had forgotten, not considered, AMC went without competition.
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#34 Paul Raven

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Posted 18 October 2011 - 01:38 AM

These numbers are from based on the 73-74 season till mid May 74

10.00 CBS Jokers Wild 5.2 28
NBC Dinah's Place 4.8 20 (soon to be cancelled and replaced by Name That Tune)

10.30 CBS Gambit 5.9 30
NBC Jeopardy 5.5 27(replaced by Winning Streak in July 74)

11.00 CBS Now You See It 5.9 30
NBC High Rollers ?

11.30 NBC Hollywood Squares 8.8 37
ABC Brady Bunch 6.7 28
CBS Love of Life 6.6 26

12.00 NBC Jackpot 8.1 31
ABC Password 6.7 25
CBS Young and Restless 6.2 24(running third but doing best in the 18-34 demo)Lower ratings due to 90 per cent cleaarnce rate.

12.30 CBS Search For Tomorrow 7.7 29
ABC Split Second 7.7 28
NBC Celebrity Sweepstakes 6.7 27

1.00 ABC All My Children 9.1 32
CBS/NBC Local

1.30 CBS As The World Turns 9.7 33
ABC Lets Make A Deal 8.6 26
NBC Three on a Match ?(replaced by Jeopardy in July 74)

2.00 NBC Days of Our Lives 9.7 32
CBS Guiding Light 6.1 27
ABC Newlywed Game ? (replaced by $10,000 Pyramid lin December 74)

2.30 NBC The Doctors 9.4 33
CBS Edge of Night 7.4 26
ABC The Girl in My Life ?(replaced by Big Showdown in December 74)

3.00 NBC Another World 9.6 31
ABC General Hospital 9.2 29
CBS The Price is Right 6.4 28

3.30 CBS Match Game 10.1 32
ABC One Life to Live 7.9 25
NBC How to Survive a Marriage 6.3 20

4.00 CBS Tattletales 7.0 22
NBC Somerset 6.0 19
ABC $10,000 Pyramid 5.2 18 (replaced by Money Maze in December 74)

ATWT commanded the highest advertising rates at $20,000 for a minute. ABC and NBC's best were AMC and AW which each commanded $18,000 a minute.
Y&R doing well despite low clearances.Obviously based on that success,more stations took it on so ratings continued to climb.
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#35 DRW50

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Posted 18 October 2011 - 02:17 AM

Thanks. So by this time 18-49 had become more important? I thought WTHI was canceled in spite of strong 18-49 demos.
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#36 Paul Raven

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Posted 18 October 2011 - 03:07 AM

I think that whole demo thing started to gain currency in the early 70's. Remember when CBS dumped hits like Beverly Hillbillies and Petticoat Junction because they skewed too old and too rural. ABC always pushed that line because that;s the only area they had rating strength.

In daytime,the original viewers had aged along with the shows.In the 1968 NY Times article Agnes talks about the CBS shows as 'old hat'Interesting considering that she was writing for them up until that time.

The above report also mentions that SFT was doing much better in the demos than Split Second despite near identical household numbers.
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#37 sungrey

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Posted 18 October 2011 - 11:59 PM

What's really funny about these ratings for game shows, to go off topic for a moment... Newlywed Game had an 8.5/29 in September 1974 yet was canceled three months later. Wonder if ABC regretted that move soon after...

Rhyme and Reason was the No. 1 game show in August 1975 and it was a fun show to watch. Interesting tidbit, though: Bob Eubanks wrote a book several years ago and he hinted R&R was quite popular, but ABC essentially canceled it because Mark Goodson offered them Family Feud and the only way they could have Feud was if R&R were canceled (Mark didn't like the show because it resembled Match Game too much).

I'd love to see someone do a game-show rating history. This is where I miss Steve Beverly's website devoted to games.
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#38 Paul Raven

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Posted 21 October 2011 - 01:48 AM

July 73 Season to date 72-73 season

10.00 CBS Joker is Wild 5.6 29
NBC Dinah's Place 4.9 25

10.30 CBS $10,000 Pyramid 6.6 35
NBC Baffle 4.8 25

11.00 CBS Gambit 7.5 34
NBC Sale of The Century 6.9 31

CBS had recently gone to game shows rather than sitcom reruns in these time periods as the sitcoms demos were too geared towards kids.ABC affiliates were also showing kid appeal shows so they decided to go up against NBC gameshows.NBC was planning to revamp Dinah and introduce Wizard of Odds at 11.00,hoping for better demos.

11.30 NBC Hollywood Squares 10.0 40
CBS Love of Life 6.9 31
ABC Bewitched ? (to be replaced by Brady Bunch)
Love of Life was doing better in 18-34 demo than NBC.

12.00 NBC Jeopardy 9.0 32
ABC Password 7.2 26
CBS Y&R 5.2 21 (Lowest clearance on network 78per cent)

12.30 CBS SFT 8.5 30
ABC Split Second 8.4 29
NBC Who What Where Game 7.3 26

1.00 ABC AMC 8.1 28 (only 89 per cent clearance but excellent 18-49 demos)

1.30 CBS ATWT 10.6 35
ABC LMAD 9.2 30
NBC 3 on a Match 6.5 21(NBC's worst clearance 89 percent)

ABC stealing Lets Make a Deal from NBC was the breakthrough in giving them a presence in daytime.They had to agree to a nightime version and agree to buy pilots from the producers and give Monty Hall some specials to host.

2.00 NBC DOOL 9.9 32
ABC Newlywed Game 9.2 31
CBS GL 8.3 28

2.30 NBC DRS 9.2 32
CBS EON 8.0 28
ABC Dating Game 7.3 26 (soon to be replaced by Girl in My Life)

3.00 NBC AW 9.8 33
ABC GH 9.6 31
CBS TPIR 7.2 26

3.30 ABC OLTL 8.1 26
NBC PTPP 7.2 24
CBS Match Game ?

4.00 NBC Somerset 6.8 21
CBS Secret Storm 6.5 21
ABC Love American Style 6.3 19

ABC said that CBS let its soaps stagnate and Lin Bolen from NBC said CBS was back in 1958,saying that on RTPP Eliot and Connie talked about sexual issues in their bedroom whereas CBS still had people in the kitchen chatting about such things.She said CBS were still relying on 'old fashioned' controversies like rape and incest(!!) while NBC were dealing with natural childbirth,the ecology,abortion and women who were acheivment orientated-1973 issues.
There was also talk of whether 90 min daytime specials had any future.
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#39 DRW50

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Posted 21 October 2011 - 09:13 AM

Given the big ratings losses ABC was about to experience, talk about hubris.

You should post some of the game show ratings in the game show thread.
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#40 sungrey

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Posted 21 October 2011 - 04:17 PM

Interesting at 4:00 that Somerset won the time period, although none of the three shows garnered truly blockbuster ratings. I mentioned in the Somerset thread that the soap's ratings seemed to be on the rise during the Slesar era. So Somerset had a better clearance than Three on a Match. Wow.
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