ARTICLE: Several Daytime Broadcast Shows Hit New Series Lows Among Households & Total Viewers – RATINGS

[Errol]

For the second week in a row, several daytime broadcast shows hit new season or series lows, particularly among Total Viewers and Households, during the week of April 14-18, 2025.

“GMA3: What You Need to Know” (1.179 million), the ABC News broadcast marketed as the third hour of “Good Morning America” (2.665 million), was down week-to-week among Total Viewers and hit a 0.7 rating among Households, marking series lows for the program in both categories.

Among the key sales demographics that help set ad rates for daytime television, “GMA3” was up in Women 18-49 both week-to-week (0.15 rating vs. 0.13 rating) and compared to the same week last year (0.15 rating vs. 0.14 rating). Among Women 25-54, the news show was up year-over-year (0.15 rating vs. 0.14 rating).

“General Hospital” (1.759 million) was down -226,000 viewers compared to the same week last year (1.759 million vs. 1.985 million), once again marking the largest year-over-year drop across daytime broadcast. That said, the show saw an uptick among Women 18-49 and Women 25-54. For the week, the ABC soap averaged a 0.20 rating among Women 18-49, up +0.01 week-to-week and year-over-year. Meanwhile, the show’s 0.32 rating among Women 25-54 was up +0.03 week-to-week, and down by the same amount year-over-year.

“The Young and the Restless” (3.051 million) was up week-to-week among Total Viewers, Women 18-49 (0.29 rating; +0.03) and Women 25-54 (0.49 rating; +0.04).

After eight weeks on the air, “Beyond the Gates” (1.544 million) hit a new low among Total Viewers and Households (1.0 rating). However, demographically, the show continues to perform well. The soap opera was on par with its week ago performance among Women 18-49 (0.21 rating) and was up +0.02 compared to the year ago performance for former time slot holder “The Talk” (0.21 rating vs. 0.19 rating).

The series saw its best performance since week two among Women 25-54 with a 0.37 rating, marking the show’s second-best rating thus far in the demo, up +0.02 week-to-week and +0.08 compared to the year ago performance of “The Talk” (0.37 rating vs. 0.29 rating).

The second half-hour of “The Price is Right” (4.249 million) tied its season high among Women 25-54 (0.63 rating) while gaining +219,000 viewers week-to-week and +64,000 year-over-year. Ditto for the first half-hour (3.708 million), albeit among Total Viewers, which was up +133,000 week-to-week and +16,000 year-over-year.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of April 14-18, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a week-to-week and year-over-year performance comparison.

Note*: The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared with “TODAY with Hoda & Jenna.”

Total Viewers and Households for “TODAY 3rd Hour,” “TODAY with Jenna & Friends” and “The View” (repeats) were unavailable at press time.

Week of April 14-18, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.43	0.34	0.42
2. The Price Is Right 1 (CBS)	0.38	0.31	0.39
3. The Young and the Restless (CBS)	0.29	0.26	0.35
4. TODAY 3rd Hour (NBC)	0.28	0.29	0.28
5. The Bold and the Beautiful (CBS)	0.25	0.25	0.26
— Let’s Make a Deal 2 (CBS)	0.25	0.23	0.27
7. Let’s Make a Deal 1 (CBS)	0.23	0.19	0.25
8. Beyond the Gates (CBS)	0.21	0.21	0.19*
9. General Hospital (ABC)	0.20	0.19	0.19
10. TODAY with Jenna & Friends (NBC)	0.19	0.19	0.21*
11. GMA3: What You Need to Know (ABC)	0.15	0.13	0.14
12. NBC News Daily (NBC)	0.13	0.14	0.13

Source: Nielsen (Live+Same Day) – April 14-18, 2025

Although excluded from the rankings above (including season averages), repeats of “The View” averaged a 0.13 rating among Women 18-49, on par with original broadcasts of “NBC News Daily.”

Show / Network	This Week	Last Week	2024
The View (ABC) – R	0.13 (repeat)	0.22 (original)	0.20 (original)

Source: Nielsen (Live+Same Day) – April 14-18, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.63	0.52	0.65
2. The Price Is Right 1 (CBS)	0.55	0.49	0.55
3. The Young and the Restless (CBS)	0.49	0.45	0.55
4. The Bold and the Beautiful (CBS)	0.42	0.44	0.42
5. TODAY 3rd Hour (NBC)	0.40	0.42	0.43
6. Beyond the Gates (CBS)	0.37	0.35	0.29*
7. Let’s Make a Deal 2 (CBS)	0.35	0.33	0.40
8. Let’s Make a Deal 1 (CBS)	0.33	0.28	0.36
9. General Hospital (ABC)	0.32	0.29	0.35
10. TODAY with Jenna & Friends (NBC)	0.30	0.30	0.33*
11. GMA3: What You Need to Know (ABC)	0.21	0.18	0.23
12. NBC News Daily (NBC)	0.20	0.22	0.21

Source: Nielsen (Live+Same Day) – April 14-18, 2025

Although excluded from the rankings above (including season averages), repeats of “The View” averaged a 0.21 rating among Women 25-54, on par with original broadcasts of “GMA3: What You Need to Know” and “NBC News Daily.”

Show / Network	This Week	Last Week	2024
The View (ABC) – R	0.21 (repeat)	0.32 (original)	0.31 (original)

Source: Nielsen (Live+Same Day) – April 14-18, 2025

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	2.5	2.5	2.6
2. The Price Is Right 1 (CBS)	2.2	2.2	2.3
3. The Young and the Restless (CBS)	2.0	2.0	2.1
4. The Bold and the Beautiful (CBS)	1.7	1.7	1.8
5. Let’s Make a Deal 2 (CBS)	1.4	1.4	1.6
6. Let’s Make a Deal 1 (CBS)	1.2	1.2	1.4
7. General Hospital (ABC)	1.1	1.2	1.3
8. Beyond the Gates (CBS)	1.0	1.1	0.8*
9. GMA3: What You Need to Know (ABC)	0.7	0.8	0.9
10. NBC News Daily (NBC)	0.7	0.7	0.8
N/A. The View (ABC) – R	N/A	1.7	1.5
N/A. TODAY 3rd Hour (NBC)	N/A	1.1	1.3
N/A. TODAY with Jenna & Friends (NBC)	N/A	0.8	0.9*

Source: Nielsen (Live+Same Day) – April 14-18, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	4,249	4,030	4,185
2. The Price Is Right 1 (CBS)	3,708	3,575	3,692
3. The Young and the Restless (CBS)	3,051	2,998	3,149
4. The Bold and the Beautiful (CBS)	2,557	2,624	2,687
5. Let’s Make a Deal 2 (CBS)	2,283	2,239	2,437
6. Let’s Make a Deal 1 (CBS)	1,994	1,910	2,101
7. General Hospital (ABC)	1,759	1,796	1,985
8. Beyond the Gates (CBS)	1,544	1,557	1,229*
9. GMA3: What You Need to Know (ABC)	1,179	1,214	1,313
10. NBC News Daily (NBC)	1,099	1,136	1,137
N/A. The View (ABC) – R	N/A	2,471	2,222
N/A. TODAY 3rd Hour (NBC)	N/A	1,702	1,915
N/A. TODAY with Jenna & Friends (NBC)	N/A	1,159	1,386*

Source: Nielsen (Live+Same Day) – April 14-18, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• “Beyond the Gates” was broken out and amended on Thursday, April 17 due to a CBS News Special Report. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “GMA3: What You Need to Know” was retitled to “GMA3-ABC” on Friday, April 18 in honor of Good Friday. The telecast is excluded from the show’s weekly and season averages. The show’s weekly average is based on four days (Monday through Thursday).
• “NBC News Daily” was broken out and amended on Thursday, April 17 due to an NBC News Special Report. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “The View” aired amended repeats for the week. The show is excluded from the ranks as noted above.

Note: The post Several Daytime Broadcast Shows Hit New Series Lows Among Households & Total Viewers – RATINGS appeared first on the Soap Opera Network website.

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[Maxim]

BTG is very close to outperforming GH in the ratings! WOW. For a 2 month show... it's doing SOOOO WELL. 

[edgeofnik]

How many times during the past two weeks has CBS had a 'special report' during BTG? Seriously, like nothing that urgent has happened during the past few weeks that couldn't wait until the news or cable.

[alwaysAMC]

I've been curious too - and I guess it's only certain markets making that decision?  I live in Texas and never once has BTG been preempted for me (yet).