ARTICLE: ‘The 50th Annual Daytime Emmy Awards’ Down from Last Year’s Telecast in Total Viewers, On Par Among Adults-18-49

[Errol]

Six months after it was originally scheduled to air, two Hollywood strikes and a last-minute scheduling switch, “The 50th Annual Daytime Emmy Awards” finally took place on Friday, December 15.

While viewership was down significantly from last year’s CBS telecast, relatively speaking, there wasn’t much that could be asked for from an awards show that typically took place in the early parts of the summer compared to this year’s chilly December. Additionally, viewers could stream the awards show via Paramount+ with SHOWTIME, numbers of which won’t be disclosed unless provided by CBS and/or Paramount.

In the key Adults 18-49 demographic, which is where CBS makes its money, the awards show kept itself mostly on par with previous performances, more specifically since the show began airing almost exclusively on the network in 2020.

According to the Programming Insider website, Friday’s broadcast averaged 2.03 million viewers and a 0.14 rating in Adults 18-49. Among Adults 25-54, the two-hour show averaged a 0.19 rating. Meanwhile, among Adults 18-34, the show averaged a 0.09 demo rating. 

Viewership peaked in the 9:00 p.m. half-hour with 2.12 million viewers tuned in, followed by the 10:00 p.m. half-hour at 2.08 million viewers. The first hour rated the best among Adults 18-49 (0.16 rating) and Adults 25-54 (0.20 rating).

Compared to last year’s telecast, the awards show was down -770,000 viewers and slightly down among Adults 18-49 when it did a 0.2 rating in the demo.

CBS aired “The National Christmas Tree Lighting” as a lead-in this year, which averaged just 2.13 million viewers and a 0.16 rating among Adults 18-49, leaving the Daytime Emmys not much to work with. That said, as shown by a breakdown provided during the 2021 telecast of “The 48th Annual Daytime Emmy Awards,” viewers still managed to tune into the awards show even after seven days. That year’s broadcast saw an uptick of nearly +300,000 viewers within seven days of its original airing.

For the night, CBS averaged 2.07 million viewers and a 0.15 rating in Adults 18-49, placing the network fourth among the five broadcast networks. ABC topped the night with a 2.95 million viewer average, led by an original airing of “Shark Tank” (3.14 million), followed by NBC, which averaged 2.52 million viewers thanks to its rebroadcast of “Dolly Parton’s Coat of Many Colors” (2.73 million). FOX ranked third with its airing of “WWE Friday Night Smackdown” (2.15 million viewers). The CW aired “The 91st Annual Hollywood Christmas Parade,” which averaged a mere 550,000 viewers and a 0.06 rating in Adults 18-49 to place the network in fifth place.

Since 2022, the Daytime Emmy Awards have taken place on Friday nights from 9:00-11:00 p.m. In 2020 and 2021, the awards show aired on Friday nights from 8:00-10:00 p.m., a significant difference in scheduling when considering lead-ins.

What follows is a breakdown of how the Daytime Emmys has performed on CBS in recent years:

“The 50th Annual Daytime Emmy Awards” (CBS)

• Total Viewers – 2.03 million
• Adults 18-49 – 0.14 rating
• Adults 25-54 – 0.19 rating
• Adults 18-34 – 0.09 rating

“The 49th Annual Daytime Emmy Awards” (CBS)

• Total Viewers – 2.80 million
• Adults 18-49 – 0.2 rating

“The 48th Annual Daytime Emmy Awards” (CBS)

• Total Viewers (Live+Same Day) – 2.528 million
• Adults 18-49 (Live+Same Day) – 0.23 rating
• Total Viewers (Live+7) – 2.813 million
• Adults 18-49 (Live+7) – 0.25 rating

“The 47th Annual Daytime Emmy Awards” (CBS)

• Total Viewers – 3.04 million
• Adults 18-49 – 0.3 rating

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each of which represents 1,250,000 homes as of the 2023-2024 television season.

Note: The post ‘The 50th Annual Daytime Emmy Awards’ Down from Last Year’s Telecast in Total Viewers, On Par Among Adults-18-49 appeared first on the Soap Opera Network website.

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[Contessa Donatella]

This is the Daytime Emmy ratings, from wikipedia, so take that as you will. 

No.	Air date	Network	Household rating	Viewers (millions)
18th	June 27, 1991	CBS	13.5	18.9
19th	June 23, 1992	NBC	15.3	20.2
20th	May 26, 1993	ABC	16.4	22
21st	May 25, 1994		14.1	18.9
22nd	May 19, 1995	NBC	10.2	13.7
23rd	May 22, 1996	CBS	11.4	15.1
24th	May 21, 1997	ABC	11.8	15.9
25th	May 15, 1998	NBC	10.2	13
26th	May 21, 1999	CBS	10.4	14.2
27th	May 19, 2000	ABC	9.1	13
28th	May 18, 2001	NBC	7.9	10.3
29th	May 17, 2002	CBS	6.9	10.1
30th	May 16, 2003	ABC	6.3	8.6
31st	May 21, 2004	NBC	6	8.4
32nd	May 20, 2005	CBS	5.5	7.6
33rd	April 28, 2006	ABC	4.5	6.1
34th	June 15, 2007	CBS	5.9	8.3
35th	June 20, 2008	ABC	4	5.4
36th	August 30, 2009	The CW	2	2.7
37th	June 27, 2010	CBS	3.8	5.6
38th	June 19, 2011		3.7	5.5
39th	June 23, 2012	HLN	N/A	2 (cumulative of original show and 4 same-night reruns)
40th	June 16, 2013		N/A	1.8
41st	June 22, 2014	(Internet Broadcast)	N/A	N/A
42nd	April 26, 2015	POP	N/A	9
43rd	May 1, 2016	YouTube, Facebook, Periscope	N/A	0.298
44th	April 30, 2017		N/A	0.295
45th	April 29, 2018	YouTube, Facebook, Periscope, KNEKT-TV	N/A	0.426
46th	May 5, 2019	YouTube, Facebook, KNEKT-TV	N/A	0.143
47th	June 26, 2020	CBS	0.3	3.1
48th	June 25, 2021		0.2	2.4
49th	June 24, 2022		0.2	2.9