ARTICLE: ‘NBC News Daily’ and ‘General Hospital’ Surge in Viewers

[Errol]

The week of September 19-23, 2022 marked the official first week of the 2022-2023 broadcast television season, and it saw most daytime broadcast shows up week to week in Total Viewers. “General Hospital” (2.165 million) and “NBC News Daily” (1.121 million) had the most significant week to week gains, up +152,000 and +186,000 viewers, respectively, compared to the week of September 12-16, 2022.

In the case of “NBC News Daily,” despite tying for last place in both Women 18-49 (0.2 rating) and Women 25-54 (0.3 rating), the program beat out “The Talk” (1.384 million) in the unrounded demos (0.19 vs. 0.18 in W18-49; 0.29 vs. 0.28 in W25-54 rating) and was just -263,000 viewers behind the CBS series in Total Viewers. One week earlier, “The Talk” led “NBC News Daily” by a healthier +419,000 viewers. “The Talk” still ranked higher in Households, beating “NBC News Daily” (0.9 vs. 0.8 rating). “NBC News Daily” was down -576,000 year to year and -602,000 compared to the 2020 figures for “Days four Lives,” which is now available exclusively on Peacock.

In addition to gaining viewers week to week, “General Hospital” was up over its performance in 2020 (+99,000 viewers) and tied for number one in Women 25-54 rating alongside the second half-hour of “The Price is Right,” “The Young and the Restless” (3.300 million) and “The Bold and the Beautiful” (2.867 million). The CBS dramas saw week to week gains, up +72,000 and +32,000, respectively. Compared to the same week in 2020, both shows increased the most of all daytime broadcast shows, up +353,000 and +212,000 viewers, respectively.

The season premieres of “The Price is Right” (3.552 million / 4.069 million) and “Let’s Make a Deal” (2.191 million / 2.599 million) mostly went unnoticed as each series lost viewers week to week, year to year and compared to their performances in 2020. The only exception was the second half-hour of “Deal,” which gained +17,000 viewers week to week.

“The View” (2.167 million) continued to lead all daytime broadcast talk shows among viewers, gaining +72,000 viewers over one week earlier. Meanwhile, “GMA3: What You Need to Know” (1.605 million) also saw weekly gains, adding +87,000 viewers, and was the only daytime broadcast series to see an increase over the same week last year in Total Viewers, up +9,000 viewers.

“The Young and the Restless” (3.300 million) and “The Bold and the Beautiful” (2.867 million) also saw week to week gains, up +72,000 and +32,000, respectively. Compared to the same week in 2020, both shows increased the most of all daytime broadcast shows, up +353,000 and +212,000 viewers, respectively.

What follows is a breakdown of how the daytime broadcast shows performed during the week of September 19-23, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted on Thursday.

Note: “NBC News Daily” year ago and 2020 figures are compared to the performance of “Days of our Lives.”

Week Of September 19-23, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS	0.4	0.4	0.5	0.5
1. The Bold and the Beautiful (CBS)	0.4	0.3	0.4	0.4
1. The Price is Right 1 (CBS	0.4	0.4	0.4	0.5
1. The Young and the Restless (CBS)	0.4	0.3	0.4	0.4
5. General Hospital (ABC)	0.3	0.3	0.4	0.4
5. TODAY 3rd Hour (NBC)	0.3	0.3	0.4	0.4
5. The View (ABC)	0.3	0.3	0.3	0.4
5. Let’s Make a Deal 2 (CBS	0.3	0.3	0.3	0.4
5. TODAY with Hoda & Jenna (NBC)	0.3	0.3	0.3	0.3
10. Let’s Make a Deal 1 (CBS	0.2	0.3	0.3	0.3
10. GMA3: What You Need to Know (ABC)	0.2	0.2	0.2	0.3
10. NBC News Daily (NBC)	0.2	0.2	0.3*	0.3*
10. The Talk (CBS)	0.2	0.2	0.3	0.2

Source: Nielsen

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS	0.6	0.6	0.7	0.8
1. The Young and the Restless (CBS)	0.6	0.6	0.6	0.6
1. The Bold and the Beautiful (CBS)	0.6	0.6	0.6	0.6
1. TODAY 3rd Hour (NBC)	0.6	0.6	0.6	0.7
1. General Hospital (ABC)	0.6	0.5	0.6	2,020.0
6. The Price is Right 1 (CBS	0.5	0.5	0.6	0.7
6. Let’s Make a Deal 2 (CBS	0.5	0.4	0.5	0.6
6. TODAY with Hoda & Jenna (NBC)	0.5	0.4	0.4	0.5
9. The View (ABC)	0.4	0.5	0.5	0.7
9. Let’s Make a Deal 1 (CBS	0.4	0.4	0.5	0.5
11. GMA3: What You Need to Know (ABC)	0.3	0.3	0.3	0.5
11. NBC News Daily (NBC)	0.3	0.2	0.4*	0.5*
11. The Talk (CBS)	0.3	0.3	0.3	0.4

Source: Nielsen

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS	2.6	2.7	2.9	3.1
2. The Price is Right 1 (CBS	2.3	2.3	2.5	2.7
2. The Young and the Restless (CBS)	2.3	2.2	2.4	2.1
4. The Bold and the Beautiful (CBS)	2.0	1.9	2.0	2.0
5. Let’s Make a Deal 2 (CBS	1.7	1.7	1.8	1.9
6. The View (ABC)	1.5	1.5	1.7	2.0
6. General Hospital (ABC)	1.5	1.4	1.7	1.5
8. Let’s Make a Deal 1 (CBS	1.4	1.5	1.6	1.7
8. TODAY 3rd Hour (NBC)	1.4	1.4	1.5	1.5
10. GMA3: What You Need to Know (ABC)	1.1	1.0	1.1	1.1
11. TODAY with Hoda & Jenna (NBC)	1.0	1.0	1.1	1.1
12. The Talk (CBS)	0.9	0.9	1.0	1.1
13. NBC News Daily (NBC)	0.8	0.7	1.2*	1.2*

Source: Nielsen

Total viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS	4,069,000	4,201,000	4,533,000	4,687,000
2. The Price is Right 1 (CBS	3,552,000	3,618,000	3,945,000	4,102,000
3. The Young and the Restless (CBS)	3,300,000	3,228,000	3,487,000	2,947,000
4. The Bold and the Beautiful (CBS)	2,867,000	2,835,000	2,910,000	2,655,000
5. Let’s Make a Deal 2 (CBS	2,599,000	2,582,000	2,821,000	2,894,000
6. Let’s Make a Deal 1 (CBS	2,191,000	2,239,000	2,462,000	2,559,000
7. The View (ABC)	2,167,000	2,095,000	2,385,000	2,764,000
8. General Hospital (ABC)	2,165,000	2,013,000	2,412,000	2,066,000
9. TODAY 3rd Hour (NBC)	1,998,000	1,998,000	2,089,000	2,146,000
10. GMA3: What You Need to Know (ABC)	1,605,000	1,518,000	1,596,000	1,568,000
11. TODAY with Hoda & Jenna (NBC)	1,447,000	1,500,000	1,515,000	1,453,000
12. The Talk (CBS)	1,384,000	1,354,000	1,392,000	1,455,000
13. NBC News Daily (NBC)	1,121,000	935,000	1,697,000*	1,723,000*

Source: Nielsen

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

• “TODAY 3rd Hour” was preempted on Monday, September 19 due to NBC News coverage of Queen Elizabeth II’s funeral. The show had its season premiere on Tuesday, September 20. The show was retitled “TODAY Show II – ALT” on Wednesday, September 21. Its weekly average is based on three days (Tuesday, Thursday and Friday).
• “TODAY with Hoda & Jenna” was preempted on Monday, September 19 due to NBC News coverage of Queen Elizabeth II’s funeral. The show had its season premiere on Tuesday, September 20. The show was retitled “TDY Hoda & Jenna” on Wednesday, September 21. Its weekly average is based on three days (Tuesday, Thursday and Friday).
• “The View” was preempted on Monday, September 19 due to ABC News coverage of Queen Elizabeth II’s funeral. Its weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday).

Note: The post ‘NBC News Daily’ and ‘General Hospital’ Surge in Viewers appeared first on the Soap Opera Network website.

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[Contessa Donatella]

Interesting. Still trying to adjust to the idea of seasons of daytime shows. Meawhile you used the word surge & it's Hurricane Season, now I'm picturing 14 feet vertical!

[dragonflies]

Looks like CBS soaps and GH benefited from losing NBC losing Days