Ratings from the 80's

[JAS0N47]

I just happened to be typing up the week of 3/23/87 today, so here are the first week of BB's ratings:

3/23/87-3/27/87    Bold and the Beautiful    CBS    5.6    20    197    94

 

Yes, the overall ratings for them are:

 

US Open Monday rating is 3.5/10

US Open Friday rating is 3.7/15

Thanks!  You see, the Nielsen books never mention the word "preemption."  That's just something I have to figure out from the charts & other data. The Nielsen books also don't do any rankings. So. all of the preemption data & rankings have to be figured out from the data the books do provide. But it's a fun puzzle to piece together!!

[BoldRestless]

That's not bad for B&B! Thanks.

 

Maybe I'm naive but I'm honestly shocked that the soaps do so much better than an almighty sacred sports event! I always thought those events were so popular that they had to preempt our silly soaps so they could get the ratings for sports. Maybe March Madness and Thanksgiving football do better. Or maybe it is just that the network signs a contract for broadcast rights to sports so they preempt the soaps. And as far as I know, most sports have less commercials than scripted series so it seems like they lose money between paying for the rights, less commercials, and lower ratings? 

 

It's fascinating to see it all come together.

[Soapsuds]

ATWT doing well. Had SBH and Robert Calhoun taken over by then?

[JAS0N47]

 

Here are the ratings for all of the Thanksgiving Week 1982 specials:

CBS Afternoon Playhouse...Friday 11AM-12PM...8.1/26

CBS Library...Thursday 5-6PM...2.1/6

CBS NFL Football Pregame...Thursday 12-1230PM...12.9/32

CBS NFL Football...Thursday 1230-336PM...20.2/53

CBS NFL Football Postgame...Thursday 336-4PM...13.6/37

CBS Famous Classic Tales...Thursday 4-5PM...2.8/8

CBS Famous Classic Tales...Friday 10-11AM...4.9/18

NBC Macy's Thanksgiving Parade...Thursday 9AM-12PM...16.3/40

ABC NCAA Football...Friday 12-330PM...12.1/34

CBS NCAA Football Pregame...Friday 230-242PM...6.1/16

CBS NCAA Footballl...Friday 242-611PM...13.0/31

NBC NFL '82 Pregame...Thursday 330-4PM...6.5/18

NBC NFL Football...Thursday 4-733PM...18.5/47

CBS Rascals and Robbers...Friday 1230-230PM...5.9/16

CBS Thanksgiving Day Parade...Thursday 9AM-12PM...9.4/24

[BoldRestless]

Thanks for typing that all out! That's more along my expectations with sports being high and those kiddie specials being much lower.

[JAS0N47]

 

 

Just typed up the first-ever partial preemption for BB:

 

4/6/87-4/10/87 Bold and the Beautiful CBS 5.4 20 197 94 Tuesday episode- 130-149 & 157-2PM (22 minutes)

[EONGLOLTL]

Breaks my heart to see Edge with so few affiliates!  I think I remember reading there were going to be more affiliates dropping in the first of the year so it was no longer profitable for P&G.  

[kalbir]

A few years back I researched As the World Turns EP/HW changes. Robert Calhoun became EP in October 1984. Susan Bedsow Horgan became co-HW in November 1984 and sole HW in February 1985.

[Soapsuds]

Thanks!

I thought you might know and you did!

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[kalbir]

You're welcome @Soapsuds

When we get to 1983, it will be interesting to see first half of As the World Turns vs. second half of supercouple Days.

[JAS0N47]

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 9/27/82-10/1/82 & 10/4/82-10/8/82:

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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 10/11/82-10/15/82 & 10/18/82-10/22/82:

[Soapsuds]

10/15/82 Friday cliffhanger for ATWT

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[GLATWT88]

Yet, it's performing at the same level as SB and SFT which have higher clearances. It really was poorly handled and could have succeed under the right hands. 

[watson71]

The week of October 18th, AW had another big event in Wyoming after San Diego in March and the Bel Aire Towers collapse in July.  In Wyoming, Buzz had kidnapped Blaine, and Sandy had to rescue her.  At this point, P&G was still spending lots of money on AW, but the viewers just weren’t there.

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[Broderick]

What's sad about the station clearance of The Edge of Night is to run the math on its potential.  It clocked in at a 2.8 for the week of 10/12/1984, with a clearance of only 106 stations.  If you take that 2.8 rating and extrapolate it to clearance of 208 stations (which General Hospital had), you'd be looking at a rating of 5.5 or 5.6 for that particular week, placing it just behind Capitol.  (And this is when Edge was already in its death throes.)