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December 23-27, 2013: Soaps Up in Viewers; Down in Demos


Toups

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Thanks, Toups.

GH's had such a dramatic turnaround from their July lows. The surge really back began in August when GH gained 4 weeks straight. It just kept surging each month to December's 3 million+ average. I'd have to dig out my old spreadsheet but I think that's their highest monthly viewership average since Feb 2010.

GH monthly viewership and 18-49 demo averages:

Jan 2013 2,834,200 653,600

Feb 2013 2,777,500 631,250

Mar 2013 2,612,750 611,500

Apr 2013 2,668,200 637,800 - 50th anniv/Nurses Ball

May 2013 2,550,750 617,750

Jun 2013 2,500,000 555,750

Jul 2013 2,455,600 588,800 - Fell to new 18-49 all time low

Aug 2013 2,573,500 616,500 - 4wk straight viewership surge -

Mac & Flea's wedding & Spixie baby birth

Sep 2013 2,776,500 703,250 - 8wk straight viewership surge & Hit 2yr 18-49 high -

Britt gave birth, Luke kicked off Cassadine Island adventure

Oct 2013 2,821,400 737,800 - Hit new 2yr 18-49 high -

Robin, Robert, Jerry, Faison returned

Nov 2013 2,963,750 737,750 - Hit 6yr ratings high, 4yr 18-49 high -

Robin reunited w/Luke, Robert, Anna. Patrick & Sabrina wedding

Dec 2013 3,067,500 740,000 - Hit #1 in all demos since 2007 -

Robin reunited with Emma and Patrick. Warehouse shootout

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