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Procter and Gamble Launching New Soap Opera!


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I liked Syder Games why MTV didn't do anythnig with that soap.

Even if This new spanish soap doesn't do will it can always go to one of the Latin MTV channel to finish airing. I think I'll apss on this project. I stop wathcing MTV for awhile. & I'm not going to start over this.

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Here is Washington Post article with more info on this new telenovela and P&G: http://www.washingtonpost.com/wp-dyn/content/article/2010/04/12/AR2010041203662.html

I really like the interactive aspect of the telenovela. Suggesting plot twists and story direction using Twitter and Facebook is a good way to hook the younger audience. I can see why P&G and other advertisers would be attracted to this project.

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