That Young Lives looks interesting. Is it around anywhere? 

 

William Wellman Jr - I guess he was the son of the director. 

He was.

An NBC proposal from 1951' Sincerely, Katy Randall' which would be broadcast from Philadelphia.

Variety March 51

Mishel S. Green, prexy of the TV film company bearing his name, wings eastward next week with the first 15 episodes of his quarter - hour soap opera, The Loving Family. Green, who will arrive Tuesday (27) to screen the pic for ad agency reps and potential sponsors, has completed the first three weeks of the projected 52 -week soaper. Plan is to signa national sponsor rather than syndicate films. 

Edited October 11, 20169 yr by Paul Raven

More from Variety

 

1964 Dick Clark Productions options 'From This Day Forward' scripted by Robert J Shaw.

 

Another of the Universal daytime dramas as mentioned on the previous page was 'The Bitter and The Sweet' from Stirling Silliphant.

From This Day Forward concerned a groovy minister who wears blue jeans,drives a jeep and works with youth groups.

August 65

 

ABC proposing a 4pm soap to follow Young Marrieds

In addition, ABC -TV is developing a new serial, heavier on romance than on realism, that will go into the 4 p.m. period with young women in their early 20's as its prime target. In front of the new serial, Young Marrieds will continue in the 3:30 spot with an appeal directed not only to young housewives but also to teenage girls who are not yet but soon may be young housewives.

March 65

Re NBC daytime plans

The names of 11 programs in development for future daytime stripping were given: Morningstar, West Wind, Days of Our Lives, The New Land, Two Worlds, The Bitter and The Sweet, Point Paradise, Time and Tide, Split Second, Jan Murray Show and Post Office.

 

Slit Second and Post Office were game shows. Jan Murray talk/variety.

 

The rest were soaps. Morningstar and Days made it to air as did Point Paradise (Paradise Bay) West Wind, New Lands and Bitter and the Sweet have been mentioned in this thread.Two Worlds and Time and Tide are new to me.

On 5/18/2012 at 6:11 PM, Paul Raven said:

Variety reported in Dec 71 that CBS had 'Diamond Head' in development as a primetime soap,It was based on a 1963 Charlton Heston movie and set in Hawaii.

Rita Lakin was the writer.

Broadcasting Magazine  March 1975

Comedy soaps may be the next trend in daytime. For CBS, Norman Lear has already taped two episodes of Mary Hartman, satire on daytime drama.Sullivan Productions has also delivered 10 scripts, also to CBS. of ethnic daytime comedy Change at 125th Street. And NBC is developing Love and Kisses, another send up of soap operas, with Mel and Ethel Brez as headwriters, for Sullivan Productions.

 

The networks chickened out on this concept.Guess they were scared of a backlash from P&G for ridiculing their product and a nervousness that traditional viewers wouldnt get the satire?

At the ABC affiliate meeting in May 78,Jacqueline Smith vp for daytime talked about programs in development

 

1.A 'living serial' starring George and Alana Hamilton

2. Game show Name Your Game'with Monty hall

3. A 'serial form combined with short story' from Spelling/Cramer.

 

That first concept seems a forerunner of all the reality stuff we are seeing now.