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Nielsen Moves February 2009 Sweep to March

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Will it make a difference?

For soaps I think it will make a difference. Aren't the ratings usually much worse in March than they are in February? Also, there is less chance for various ratings bumps which sometimes happen in February due to the President's Day holiday AND people being stuck at home due to poor weather (ice, snow, blizzard, etc.) Also, don't more people have Spring break in March than in February?

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I don't think this is a good idea at all, like another poster said March is normally really bad for soaps, I think putting sweeps in that month would really hurt all the soaps.

  • Member
I thought Sweeps happen every seasons. So are we going to two sweeps in one season.

Technically March is Winter and the last week or so is Spring starts and May is Spring.

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Well normally March is a down month storyline wise because they are all just coming off of February sweeps and a big storyline that has happened.

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