January 1-5, 2007

[R!ck]

Numbers are based on Live+Same Day ratings

Ratings for the week January 1-5, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,901,000 (+73,000/+640,000)

2. B&B 4,143,000 (+7,000/-148,000)

3. GH 3,369,000 (-321,000/-109,000)

4. DAYS 3,357,000 (-255,000/-306,000)

5. ATWT 3,243,000 (-135,000/-262,000)

6. AMC 3,126,000 (-196,000/-55,000)

7. OLTL 3,025,000 (-228,000/-95,000)

8. GL 2,813,000 (-176,000/+32,000)

9. PSNS 2,220,000 (+3,000/-279,000)

HH

1. Y&R 4.5/14 (+.2/+.3)

2. B&B 3.2/10 (+.1/-.1)

3. DAYS 2.7/8 (same/-.1)

3. GH 2.7/8 (-.1/-.1)

5. AMC 2.5/8 (same/-.1)

5. ATWT 2.5/8 (same/-.3)

7. OLTL 2.4/7 (-.1/-.2)

8. GL 2.1/6 (-.1/-.1) <--------- ties low rating

9. PSNS 1.7/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,414,000 (+55,000/+48,000)

2. DAYS 1,230,000 (+104,000/-155,000)

3. GH 1,189,000 (-90,000/-200,000)

4. OLTL 1,011,000 (-23,000/-256,000)

5. B&B 1,008,000 (+77,000/-47,000)

6. AMC 1,000,000 (+20,000/-282,000)

7. PSNS 976,000 (+170,000/-49,000)

8. ATWT 884,000 (-2,000/-50,000)

9. GL 840,000 (+113,000/+55,000)

Women 18-49 Rating

1. Y&R 2.2/13 (+.1/+.1)

2. DAYS 1.9/11 (+.2/-.2)

3. GH 1.8/10 (-.1/-.3)

4. PSNS 1.5/8 (+.3/-.1)

4. B&B 1.5/9 (+.1/-.1)

4. AMC 1.5/9 (same/-.5)

4. OLTL 1.5/9 (-.1/-.4) <-------- ties low rating

8. ATWT 1.3/8 (same/-.1)

8. GL 1.3/7 (+.2/+.1)

Girls 12-17 Viewers

1. PSNS 96,000 (+3,000/-15,000)

2. Y&R 79,000 (-10,000/+61,000)

3. GH 66,000 (+12,000/+2,000)

4. DAYS 63,000 (-41,000/-11,000)

5. ATWT 52,000 (-6,000/+45,000)

6. B&B 51,000 (-19,000/+45,000)

7. GL 49,000 (-7,000/+42,000)

8. OLTL 39,000 (+9,000/+5,000)

9. AMC 36,000 (-1,000/-11,000)

Women 18-34 Rating

1. DAYS 1.7/10 (+.2/-.6)

1. PSNS 1.7/9 (+.4/-.2)

3. Y&R 1.4/8 (+.1/-.1)

3. GH 1.4/8 (-.1/-.1)

5. OLTL 1.2/7 (same/-.3)

6. AMC 1.0/6 (-.1/-.5)

6. B&B 1.0/6 (+.2/-.2)

8. ATWT 0.9/5 (+.1/-.2)

9. GL 0.8/4 (+.2/-.2)

Men 18+ Viewers

1. Y&R 1,555,000 (+166,000/+353,000)

2. B&B 948,000 (+57,000/-18,000)

3. ATWT 694,000 (-39,000/-22,000)

4. DAYS 617,000 (-69,000/-107,000)

5. GL 615,000 (-84,000/same)

6. AMC 592,000 (-91,000/+72,000)

7. GH 576,000 (-11,000/+37,000)

8. OLTL 549,000 (-40,000/+84,000)

9. PSNS 416,000 (-26,000/-66,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday:

Tuesday: 2.6/3,314,000

Wednesday: 2.4/3,053,000

Thursday: 2.5/3,063,000

Friday: 2.4/3,073,000

ATWT

Monday:

Tuesday: 2.5/3,448,000

Wednesday: 2.4/3,109,000

Thursday: 2.5/3,207,000

Friday: 2.4/3,169,000

B&B

Monday:

Tuesday: 3.2/4,372,000

Wednesday: 3.1/3,892,000

Thursday: 3.2/4,155,000

Friday: 3.3/4,154,000

DAYS

Monday: 2.7/3,873,000 (not counted)

Tuesday: 2.7/3,530,000

Wednesday: 2.5/3,125,000

Thursday: 2.6/3,232,000

Friday: 2.8/3,542,000

GH

Monday:

Tuesday: 2.8/3,427,000

Wednesday: 2.6/3,308,000

Thursday: 2.7/3,346,000

Friday: 2.7/3,370,000

GL

Monday:

Tuesday: 2.1/2,885,000

Wednesday: 1.9/2,552,000

Thursday: 2.3/3,048,000

Friday: 2.0/2,672,000

OLTL

Monday:

Tuesday: 2.6/3,175,000

Wednesday: 2.3/3,078,000

Thursday: 2.4/2,945,000

Friday: 2.4/2,895,000

PSNS

Monday: 1.8/2,472,000 (not counted)

Tuesday: 1.8/2,446,000

Wednesday: 1.6/2,065,000

Thursday: 1.6/1,916,000

Friday: 1.8/2,453,000

Y&R

Monday:

Tuesday: 4.3/5,775,000

Wednesday: 4.4/5,801,000

Thursday: 4.5/6,050,000

Friday: 4.6/5,948,000

----------------------

For the SEASON September 18, 2006 through January 7, 2007

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.7

4. ATWT 2.5

4. DAYS 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.3

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.0

2. GH 1.9

2. DAYS 1.9

4. OLTL 1.7

5. AMC 1.5

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

-----------------------------------------------

NBC Press Release

'PASSIONS' MATCHES ITS HIGHEST RANKING EVER, TIED FOR #4 FOR THE WEEK, AS NBC DAYTIME TOPS THE JAN. 1-5 STANDINGS AMONG WOMEN 18-49

Published: January 11, 2007

'PASSIONS' ALSO TIES FOR #1 WITH 'DAYS OF OUR LIVES' AMONG WOMEN 18-34 AND IS #1 OUTRIGHT AMONG FEMALES 12-17, 12-24 AND 18-24.

'DAYS' HAS FINISHED #1 OR TIED FOR #1 IN THE VALUABLE WOMEN 18-34 DEMO FOR 587 OF THE LAST 595 WEEKS

BURBANK, Calif. - January 11, 2007 - NBC Daytime has won the week of January 1-5 in daytime's key demographic of women 18-49, with "Passions" tying for the week's #4 ranking, matching its highest position ever on the 18-49 list. NBC also won the week among women 18-34, marking the 364th consecutive weeklong win for NBC in this valuable category.

"Passions" rose to a first-place tie with NBC's "Days of our Lives" in the women 18-34 category, marking "Passions'" highest ranking in this demo in a year and a half (since ranking #1 outright for the week of June 13-17, 2005). "Days" has finished #1 or tied for #1 among women 18-34 for 587 of the last 595 weeks (including ties).

"Passions" was also the week's #1 daytime series outright among females 12-17, 12-24 and 18-24.

For the week of January 1-5, "Passions" (1.5 rating, 8 share among women 18-49, 1.7/9 among women 18-34) tied for #4 in the women 18-49 race, equaling its highest-ever ranking, which it last achieved two years ago during the week of January 3-7, 2005. The women 18-49 rating of a 1.5 is the drama's highest since the week of July 31-August 4, 2006 and the women 18-34 score of a 1.7 is its highest since the week of August 14-18, 2006.

"Days of our Lives" (1.9/11 among women 18-49, 1.7/10 among women 18-34) ranked #2 for the week among women 18-49 and tied for #1 among women 18-34.

Due to the New Year's holiday, all regular daytime programming was either preempted or labeled as specials on Monday, Jan. 1 and therefore is not included in the weekly averages. In addition, ABC's "The View" and CBS' "Price is Right" were preempted on Tuesday by President Ford's funeral.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days" is tied for #2 in the season's women 18-49 race and #1 outright among women 18-34. For the season, "Passions" is tied for #8 in the women 18-49 category and tied for #2 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of January 1-5, averages among women 18-49 were: NBC 1.7/10; ABC, 1.6/9; CBS, 1.5/9. Women 18-34 averages for the week were: NBC, 1.7/10; ABC, 1.2/7; CBS, 1.0/6. In total viewers, averages for the week were: CBS, 4.3 million; ABC, 3.2 million; NBC, 2.8 million.

For the broadcast season-to-date, averages among women 18-49 are: ABC a 1.7 rating, 11 share; NBC, 1.6/10; CBS, 1.4/9. Women 18-34 averages were: NBC, 1.7/11; ABC, 1.2/8; CBS, 0.9/6. In total viewers, averages for the season are: CBS, 4.3 million; ABC, 3.2 million; NBC, 2.6 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day." Note that NBC broadcasts two hours a day of daytime programming while ABC and CBS air four and four-and-a-half hours respectively.

[Lskreet]

I'm SO sorry these are the correct numbers.

Final Standings

1.(1) Y&R 4.5 (+.2)

2.(2) B&B 3.2 (+.1)

3.(4) DOOL 2.7 (SAME)

3.(3) GH 2.7 (-.1)

5.(5) ATWT 2.5 (SAME)

5.(5) AMC 2.5 (SAME)

6.(5) OLTL 2.4 (-.1)

8.(8) GL 2.1 (-.1)

9.(9) PSNS 1.7 (SAME)

ABC

AMC

Tuesday 2.6

Wednesday 2.4

Thursday 2.5

Friday 2.4

GH

Tuesday 2.8

Wednesday 2.6

Thursday 2.7

Friday 2.7

OLTL

Tuesday 2.6

Wednesday 2.3

Thursday 2.4

Friday 2.4

CBS

ATWT

Tuesday 2.5

Wednesday 2.4

Thursday 2.5

Friday 2.4

B&B

Tuesday 3.2

Wednesday 3.1

Thursday 3.2

Friday 3.3

GL

Tuesday 2.1

Wednesday 1.9

Thursday 2.3

Friday 2.0

Y&R

Tuesday 4.3

Wednesday 4.4

Thursday 4.5

Friday 4.6

NBC

DOOL

Monday (sp) 2.7

Tuesday 2.7

Wednesday 2.5

Thursday 2.6

Friday 2.8

Passions

Monday (sp) 1.8

Tuesday 1.8

Wednesday 1.6

Thursday 1.6

Friday 1.8

Daytime Insights

On New Year's Day, Monday 1/1/07, all regularly scheduled programming was either preempted or

labeled as specials. The TOURNAMENT OF ROSES PARADE (not included in daytime averages) aired on New

Year's Day NBC and ABC. In addition, THE VIEW on ABC and PRICE IS RIGHT I and II on CBS were

preempted on Tuesday 1/2/07 for coverage of President Ford's funeral. Data for the parade as well

as regularly scheduled programs that were labeled as specials.

NBC and ABC aired coverage of the TOURNAMENT OF ROSES PARADE (not included in any of the daytime

averages) on Monday, 1/1/07, while CBS had specials of PRICE IS RIGHT, YOUNG & THE RESTLESS and BOLD

& THE BEAUTIFUL and college football. NBC averaged a 1.5 adult 18-49 rating for the parade, below

ABC's 1.6. NBC was flat in adults 18-49 vs. last year's parade on 1/2/06, while ABC was up +0.3.

New Year's Day specials of DAYS (1.8 W18-49) and PASSIONS (1.3 W18-49) were off from the programs'

weekly averages by -0.1 and -0.2, respectively.

For regularly scheduled programming, NBC was 1st among women 18-49 rating (1.7), ABC (1.6) was 2nd,

and CBS (1.5) was 3rd. NBC won the week in women 18-34 (1.7), followed by ABC (1.2) and CBS (1.0).

ABC was 1st in women 25-54 (2.0), followed by CBS (1.8) and NBC (1.7).

Compared to the prior fifteen weeks of the season, NBC was up +0.2 in women 18-49, while women 18-34

and 25-54 were up +0.1. This was NBC's highest women 18-49 result since the week of 8/28/06 (also a

1.7). DAYS' 1.9 women 18-49 rating was the highest in the demo since the week of 10/9/06 (also a

1.9). PASSIONS' 1.7 women 18-34 rating was the highest in the demo since the week of 8/14/06 (also

a 1.7), while the program's 1.5 women 18-49 was its best weekly rating in the demo since 7/31/06

(also a 1.5).

CBS was up +0.1 in women 18-49, women 18-34, and women 25-54 vs. the season-to-date averages. BOLD

AND BEAUTIFUL earned its best women 18-34 rating (1.0) since the week of 9/4/06 and its best women

18-49 and 25-54 ratings (1.5 and 1.9, respectively), since the week of 10/23/06 (also a 1.5 in women

18-49).

ABC was down -0.1 in women 18-49 and was flat in women 18-34 and women 25-54 vs. the prior fifteen

weeks.

In women 18-49, DAYS OF OUR LIVES (1.9) ranked #2 this week, while PASSIONS (1.5) ranked #4 (tied

with B&B, PRICE II, AMC, OLTL, and THE VIEW). Among women 18-34, DAYS and PASSIONS (1.7 each) were

tied for #1. DAYS ranked first in the demo for the 587th week out of 595 weeks that it aired. For

women 25-54, DAYS (2.0) ranked #3 (tied with AMC) and PASSIONS (1.4) ranked #11 (tied with PRICE I).

For the season to date, Most Current time-shifted data, DAYS and PASSIONS are the #1 and #2 ranked

Daytime programs in women 18-34 (GENERAL HOSPITAL is tied with PASSIONS for #2).

The most time-shifted Daytime program of the week was DAYS, which received a 0.15 lift from Live to

Live + Same Day in women 18-49 rating. Y&R (+0.12), GH (+0.10), and AMC (+0.08) also received

significant time-shifting. The remaining Daytime serials received a Live to Live + Same Day lift of

between +0.01 to +0.05. THE VIEW was up +0.07 from Live to Live + Same Day in women 18-49, while

PRICE I increased +0.01 and PRICE II was not time-shifted.

For the season to date, Most Current data, in women 18-49, NBC (1.6) and ABC (1.7) were both flat

versus the comparable period last year, while CBS (1.4) was off -0.1. In women 18-34, NBC (1.7) was

down -0.1, CBS (0.9) was down -0.3, and ABC (1.2) was flat. For women 25-54, NBC (1.7) was up +0.1,

ABC (2.1) was flat, and CBS (1.7) declined -0.1. Among the NBC programs, DAYS OF OUR LIVES was flat

in women 18-49 rating while PASSIONS was down -0.1.

DVR sample as of 1/7/07: 968 homes (12.1% of sample)

[winterguy125]

OMG, OMG, That was the worst week of ATWT in ages and it gets the best ratings in a year, call me shocked. It was nice to see all the soaps do so well.

[KBT]

Woo hoo nice to see DAYS hold onto that 2.7 and almost get back into the 2's in the 18-49 demo.

Although I see lots of hate about Y&R right now the ratings are doing great.

[GBB]

OMG, Go Days!!!

3.0 here we come!!!

[GBB]

I don't follow this. Monday was 1/1 and NBC aired DOOL. And this is 2007. Did they load last year's numbers by mistake?

Okay, I just checked the archives and these are the exact rankings and numbers for last year Jan 2 - Jan 6, 2006

[Lskreet]

OMG I'm SO sorry you all these are the numbers from LAST year. I'm going to post the correct ones now. Thanks to GBB for pointing it out.

Don't hate me!

[R!ck]

I'm glad PSNS has been able to hold onto a 1.7 for 3 weeks.

[allatwitter]

Glad to see Days held on and wow what happened on Y&R last week?

[allatwitter]

Mistakes happen, thanks for making the corrections.

[Lskreet]

I guess that's why they were late posting the numbers.

[whyamcwhy]

WOW!! What great nembers for Y&R!! I think people are tuning in to see Pheilla! I am so happy to see these numbers for Y&R!!!And congrats to Days for maintaining those strong numbers. They are giving GH a run for their money!! Oh, and congrats to AMC and OLTL on their mediocre ratings!! Maybe it is time to make some announcements about new writers.

[GBB]

No worries, Lskreet. Thanks for all you do.

[Lskreet]

I'm glad you noticed. I thought something was off when I was posting the numbers but I chalked the bump up to the holiday.

[KBT]

No worries Lskreet mistakes happen, I am just thankful you post these ratings each week.