ARTICLE: ‘The Bold And The Beautiful’ & ‘Beyond The Gates’ Up Among Viewers, ‘GMA3’ Ties Series Low In Women 18-49

[Errol]

While “General Hospital” and “The Young and the Restless” saw expected declines after hitting multi-month and season highs one week earlier in both demos and Total Viewers, the soaps remained up compared to the same week last year and were relatively on par among the key demos during the week of August 4-8, 2025.

For the week, “The Bold and the Beautiful” and “Beyond the Gates” were the only daytime broadcast shows to see growth week-to-week among Total Viewers, up +27,000 and +38,000, respectively. The long-running half-hour soap averaged 2.631 million viewers, up +58,000 year-over-year, while the folks in Fairmont Crest averaged 1.553 million viewers.

With 3.026 million viewers tuning in, “The Young and the Restless” remained the top scripted series and had the largest year-over-year gain across daytime broadcast among viewers, up +181,000, marking the show’s third consecutive week averaging more than three million viewers. Meanwhile, after an impressive performance one week earlier, “General Hospital” was once again below the two million viewer mark, though the show did see gains of +36,000 viewers compared to the same week last year.

As for the rest of daytime, the rebranded “GMA3” (aka: “GMA: The Third Hour”) attracted its second-lowest audience ever among Total Viewers (1.142 million) and tied its series low among Women 18-49 (0.11 rating). Elsewhere, “The Price is Right,” “Let’s Make a Deal” and “The View” continued to air amended repeats.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of August 4-8, 2025 among Women 18-49 rating, Women 25-54 rating, including week-to-week and year-over-year performance comparisons.

Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk,” which aired amended repeats during the comparable week last year. “TODAY with Jenna & Friends” is compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” Meanwhile, “GMA3” is compared with the performance of its predecessor, “GMA3: What You Need to Know.”

NBC aired the Olympics during the same week last year. As a result, year-over-year comparisons for the network’s programming are not available.

With the game show airing amended repeats, demos for “Let’s Make a Deal” were not available. The show also aired amended repeats during the same week last year. “The Price is Right” also aired amended repeats during the comparable week last year, resulting in Households and Total Viewers not being available.

Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Jenna & Friends” were unavailable at press time.

Week of August 4-8, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	0.40	0.47	0.36
2. The Price is Right 1 (CBS) – R	0.33	0.37	0.31
3. TODAY 3rd Hour (NBC)	0.26	0.24	N/A*
4. The Young and the Restless (CBS)	0.25	0.31	0.26
5. The Bold and the Beautiful (CBS)	0.21	0.26	0.25
6. General Hospital (ABC)	0.18	0.21	0.20
— Beyond the Gates (CBS)	0.18	0.19	N/A*
8. TODAY with Jenna & Friends (NBC)	0.17	0.17	N/A*
9. View-ABC (ABC) – R	0.13	0.18	0.12
— NBC News Daily (NBC)	0.13	0.14	N/A*
11. GMA3 (ABC)	0.11	0.17	0.12*
NR. Let’s Make a Deal 2 (CBS) – R	NR*	NR*	NR*
NR. Let’s Make a Deal 1 (CBS) – R	NR*	NR*	NR*

Source: Nielsen (Live+Same Day) – August 4-8, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	0.56	0.62	0.54
2. The Price is Right 1 (CBS) – R	0.49	0.51	0.48
3. The Young and the Restless (CBS)	0.42	0.47	0.44
4. TODAY 3rd Hour (NBC)	0.40	0.41	N/A*
5. The Bold and the Beautiful (CBS)	0.38	0.40	0.40
6. Beyond the Gates (CBS)	0.31	0.31	N/A*
7. General Hospital (ABC)	0.29	0.36	0.30
8. TODAY with Jenna & Friends (NBC)	0.27	0.30	N/A*
9. View-ABC (ABC) – R	0.19	0.25	0.19
10. NBC News Daily (NBC)	0.18	0.21	N/A*
11. GMA3 (ABC)	0.17	0.21	0.18*
NR. Let’s Make a Deal 2 (CBS) – R	NR*	NR*	NR*
NR. Let’s Make a Deal 1 (CBS) – R	NR*	NR*	NR*

Source: Nielsen (Live+Same Day) – August 4-8, 2025

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	2.3	2.4	N/A*
2. The Price is Right 1 (CBS) – R	2.0	2.1	N/A*
3. The Young and the Restless (CBS)	1.9	2.0	1.9
4. The Bold and the Beautiful (CBS)	1.7	1.7	1.7
5. Let’s Make a Deal 2 (CBS) – R	1.4	1.4	N/A*
6. General Hospital (ABC)	1.2	1.2	1.3
— Let’s Make a Deal 1 (CBS) – R	1.2	1.2	N/A*
8. Beyond the Gates (CBS)	1.0	1.0	N/A*
9. View-ABC (ABC) – R	0.9	0.9	N/A*
10. GMA3 (ABC)	0.7	0.7	0.8*
— NBC News Daily (NBC)	0.7	0.7	N/A*
N/A. TODAY 3rd Hour (NBC)	N/A*	N/A*	N/A*
N/A. TODAY with Jenna & Friends (NBC)	N/A*	N/A*	N/A*

Source: Nielsen (Live+Same Day) – August 4-8, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price is Right 2 (CBS) – R	3,879	4,025	N/A*
2. The Price is Right 1 (CBS) – R	3,351	3,477	N/A*
3. The Young and the Restless (CBS)	3,026	3,171	2,845
4. The Bold and the Beautiful (CBS)	2,631	2,604	2,573
5. Let’s Make a Deal 2 (CBS) – R	2,228	2,266	N/A*
6. General Hospital (ABC)	1,964	2,059	1,928
7. Let’s Make a Deal 1 (CBS) – R	1,846	1,893	N/A*
8. Beyond the Gates (CBS)	1,553	1,515	N/A*
9. View-ABC (ABC) – R	1,365	1,470	N/A*
10. GMA3 (ABC)	1,142	1,179	1,259*
11. NBC News Daily (NBC)	1,114	1,208	N/A*
N/A. TODAY 3rd Hour (NBC)	N/A*	N/A*	N/A*
N/A. TODAY with Jenna & Friends (NBC)	N/A*	N/A*	N/A*

Source: Nielsen (Live+Same Day) – August 4-8, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of TV viewers in the U.S. who tuned into a specific television program.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• “Let’s Make a Deal” aired amended repeats. The show’s ratings will not factor into its season average.
• “The Price is Right” aired amended repeats. The show’s ratings will not factor into its season average.
• “The View” aired amended repeats. The show’s ratings will not factor into its season average.
• Households and Total Viewers were not available at press time for “TODAY 3rd Hour” or “TODAY with Jenna & Friends” during the week of July 28-August 1, 2025 or the week of August 4-8, 2025.

Note: The post ‘The Bold And The Beautiful’ & ‘Beyond The Gates’ Up Among Viewers, ‘GMA3’ Ties Series Low In Women 18-49 appeared first on the Soap Opera Network website.

Read More

[jasonminer1974]

GMA3 is DOA