March 21-25, 2016: Y&R/DAYS/B&B Hit Lows in Women 18-49 Viewers

[Toups]

Ratings for the week March 21-25, 2016

 

 

Total Viewers
1. Y&R 4,724,000 (+29,000/-79,000)
2. B&B 3,635,000 (+78,000/+47,000)
3. GH 2,866,000 (+18,000/+102,000)
4. DAYS 2,185,000 (-49,000/-85,000)

Households
1. Y&R 3.36/11 (-.01/-.11)
2. B&B 2.63/8 (+.07/-.04)
3. GH 2.11/7 (-.03/+.04)
4. DAYS 1.64/5 (-.05/-.05) <—— ties low *

* Rounded to 1.6

Women 18-49 Viewers
1. Y&R 620,000 (-10,000/-133,000) <—— new low *
2. B&B 485,000 (-4,000/-123,000) <—— ties low **
3. GH 475,000 (+6,000/-6,000)
4. DAYS 389,000 (-2,000/-55,000) <—— new low (2nd straight week) ***

* Previous low: 623,000 (June 30 – July 4, 2014)
** Last time: 485,000 (February 29 – March 4, 2016)
*** Previous low: 391,000 (March 14-18, 2016)

Women 18-49 Rating
1. Y&R 0.97/7 (-.02/-.21)  <—- ties low (4th straight week) *
2. B&B 0.76/5 (-.01/-.19) <—- ties low (4th straight week) **
3. GH 0.74/5 (same/-.01)
4. DAYS 0.61/4 (same/-.08) <—- ties low (2nd straight week ***

* Rounded up to 1.0
** Rounded up to 0.8
*** Rounded down to 0.6

Women 18-34 Viewers
1. Y&R 189,000 (+12,000/+1,000)
2. B&B 142,000 (-6,000/-35,000)
3. GH 133,000 (+4,000/-33,000)
4. DAYS 90,000 (+2,000/-21,000)

Women 18-34 Rating
1. Y&R 0.56 (+.04/+.01)
2. B&B 0.42 (-.02/-.1)
3. GH 0.39 (+.01/-.1)
4. DAYS 0.26 (same/-.07) <—- ties low (6th straight week) *

* Rounded up to 0.3

Women 25-54 Viewers
1. Y&R 873,000 (-28,000/-227,000)
2. B&B 704,000 (-12,000/-156,000)
3. GH 657,000 (+10,000/-23,000)
4. DAYS 491,000 (-2,000/-100,000)

Women 25-54 Rating
1. Y&R 1.45 (-.04/-.36)
2. B&B 1.17 (-.02/-.25)
3. GH 1.09 (+.02/-.03)
4. DAYS 0.82 (same/-.15)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.72/3,719,000
Tuesday: 2.58/3,499,000
Wednesday: 2.60/3,594,000
Thursday: 2.61/3,652,000
Friday: 2.63/3,711,000

DAYS
Monday: 1.68/2,264,000
Tuesday: 1.64/2,150,000
Wednesday: 1.65/2,171,000
Thursday: 1.63/2,187,000
Friday: 1.60/2,154,000

GH
Monday: 2.25/2,977,000
Tuesday: 2.04/2,750,000
Wednesday: 2.07/2,814,000
Thursday: 2.10/2,829,000
Friday: 2.12/2,959,000

Y&R
Monday: 3.50/4,865,000
Tuesday: 3.28/4,585,000
Wednesday: 3.34/4,698,000
Thursday: 3.34/4,676,000
Friday: 3.35/4,797,000

Read more: Ratings: Y&R/DAYS/B&B Hit Lows in Women 18-49 Viewers http://www.soapoperanetwork.com/2016/04/ratings-yrdaysbb-hit-lows-women-18-49-viewers#ixzz4US63adgv

[skiman12082004]

YIKES!!!!

I am surprised but happy for GH being so steady and even rising a bit in some of the demos. DAYS is a disaster and the ratings reflect that. B&B has seemingly squandered all the potential it had with the drivel airing now. There is no consistency or balance to the stories. As for Y&R, I have never enjoyed it more. I love Victor's downfall and the ramifications of that. Being a ratings buff seeing these numbers is absolutely depressing.

[Soapsuds]

 Yikes is right!  Days numbers are horrendous. They are back to where they once were. I guess all the gloom and doom stories have become stale with viewers.