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Surge of new (mostly younger and college aged) viewers flocked to ABC especially to GH. Yes Y&R was strong but expanding to an 1 hour and then the changing time slots stymied its progress. The same thing happened to All My Children. When Ryan's Hope premiered in July 1975, ABC gave RH AMC spot at 1 and moved AMC to 12:30. AMC's ratings slightly dipped and AMC's progress slowed. It was until January 1977 that AMC got its 1pm slot back and RH to 12:30 that AMC ratings got back to where they were and in April 1977 AMC went to an hour and the ratings went much higher. -
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You apparently haven't read the 70s ratings archive thread. -
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By Soaplovers · Posted
My guess is that ABC ended up getting younger viewers (high school and college aged) that didn't want to watch soaps that their parents watched (which were P & G). -
Late 1970s was ABC huge rise and P&G shows tanked. Did viewers suddenly switch over from P&G to ABC, or did ABC get a whole bunch of new viewers? Y&R was going strong in the late 1970s but would stumble in 1980 after expanding to one hour and changing time slots.
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