The late 1970s was the start of focusing on the looks of an actor/actress over talent.
If you looked at Search for Tomorrow, especially their final episode on CBS, they had Rod Arrants in a black speedo and that was in early 1982 (and he looked sexy in them, imho).
So I'm not surprised that being in swimsuits started to become a thing on soaps in the late 70s. I always say to bring on the eye candy (male and female), just so long as there is some acting ability to go with it.
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Soaplovers ·
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