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Nielsen Moves February 2009 Sweep to March


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For soaps I think it will make a difference. Aren't the ratings usually much worse in March than they are in February? Also, there is less chance for various ratings bumps which sometimes happen in February due to the President's Day holiday AND people being stuck at home due to poor weather (ice, snow, blizzard, etc.) Also, don't more people have Spring break in March than in February?

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