I do remember Joel Higgins from SFT, though not well. Did not recall that he was playing the same role that Gary Tomlin had played. Higgins was fine, though I remember liking Gary Tomlin a lot. I don't remember or didn't see Higgins as Wanda Webb's brother. He and Marilyn Chris as siblings?
Also, they were competing with the likes of cable television, not to mention MTV, (which was only expanding a large fanbase among that demographic) which had more freedom to air more risqué content.
I suppose that B&B, being a new serial at the end of the 1980s, might have been seen as an easier vehicle in which to push the boundaries than its predecessors, which were likely already being held to stricter standards.
Yeah, but B&B made it fairly obvious where they believed their bread and butter were. In the first episode, if memory serves me correctly, Ridge may have even stated that sex sells while grousing to Margo his disapproval of his father's conservative design practices.