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January 11-15, 2016: All Shows Down For The Week


Toups

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Ratings for the week January 11-15, 2016

 

Total Viewers
1. Y&R 5,269,000 (-51,000/+428,000)
2. B&B 3,998,000 (-75,000/+248,000)
3. GH 3,015,000 (-137,000/-1,000)
4. DAYS 2,791,000 (-123,000/+323,000)

Households
1. Y&R 3.69/12 (-.02/+.16)
2. B&B 2.8/9 (-.08/-.03)
3. GH 2.23/7 (-.06/same)
4. DAYS 2.01/6 (-.07/+.17)

Women 18-49 Viewers
1. Y&R 778,000 (-2,000/-36,000)
2. B&B 610,000 (-19,000/-35,000)
3. DAYS 559,000 (-22,000/+6,000)
4. GH 502,000 (-78,000/-114,000)

Women 18-49 Rating
1. Y&R 1.22/8 (same)-.05)
2. B&B 0.95/6 (-.04/-.06)
3. DAYS 0.88/6 (-.03/+.02)
4. GH 0.79/5 (-.12/-.17)

Women 18-34 Viewers
1. Y&R 278,000 (+15,000/+54,000)
2. B&B 211,000 (+3,000/+45,000)
3. GH 181,000 (-31,000/-22,000)
4. DAYS 136,000 (-30,000/+9,000)

Women 18-34 Rating
1. Y&R 0.82 (+.05/+.16)
2. B&B 0.62 (+.01/+.13)
3. GH 0.53 (-.09/-.07)
4. DAYS 0.4 (-.09/+.03)

Women 25-54 Viewers
1. Y&R 1,113,000 (+26,000/-41,000)
2. B&B 934,000 (-12,000/+11,000)
3. GH 673,000 (-70,000/-177,000)
4. DAYS 661,000 (-57,000/-65,000)

Women 25-54 Rating
1. Y&R 1.85 (+.05/-.05)
2. B&B 1.55 (-.02/+.03)
3. GH 1.12 (-.11/-.28)
4. DAYS 1.1 (-.09/-.1)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.76/3,964,000
Tuesday: 2.94/4,185,000
Wednesday: 2.77/4,012,000
Thursday: 2.83/3,955,000
Friday: 2.71/3,873,000

DAYS
Monday: 2.09/2,841,000
Tuesday: 2.01/2,742,000
Wednesday: 2.08/2,907,000
Thursday: 1.91/2,691,000
Friday: 1.99/2,776,000

GH
Monday: 2.33/3,165,000
Tuesday: 2.31/3,025,000
Wednesday: 2.27/3,106,000
Thursday: 2.19/2,997,000
Friday: 2.04/2,782,000

Y&R
Monday: 3.70/5,306,000
Tuesday: 3.73/5,292,000
Wednesday: 3.59/5,108,000
Thursday: 3.69/5,277,000
Friday: 3.75/5,363,000

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It started today and through the weekend….I can't believe how high the soap ratings are still…..Y&R, B&B are a mess and the ratings are still holding up….GH had the biggest drop and lost viewers and HH every day of the week…not surprised there. I wonder who is finding B&B entertaining at all.

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It's interesting how certain part of demo went up (18-34), but the losses appear to be with older group. Regardless the fact that Y&R, B&B & DAYS are up in total viewers from last year is great (and GH is steady). And considering Y&R also adds between 350-500K daily through POP (B&B/DAYS far less) is even more impressive.

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