Need To Know

• “Beyond the Gates” saw its first-ever year-over-year gain among Total Viewers.
• “General Hospital” averaged two million viewers for the tenth time in 11 weeks.
• “The Young and the Restless” ranked No. 1 among soaps in Women 18-49, continues to tie with “The Bold and the Beautiful” season-to-date.

Game shows, news and talk were the highlights during the week of March 9-13, 2026, with CBS’ “Let’s Make a Deal” and “The Price is Right” in particular continuing to perform well in the key demos, and marking the largest year-over-year gains among Total Viewers.

For the week, both half hours of “The Price is Right” were up +32,000 and +78,000, respectively, week-to-week among Total Viewers and up +441,000 and +524,000, respectively, compared to the same week last year. The second half-hour continued to rank No. 1 across daytime broadcast among Women 18-49 (0.36 rating), Women 25-54 (0.56 rating), Households (2.7 rating) and Total Viewers (4.502 million). Meanwhile, the first half-hour ranked a solid second among Women 18-49 (0.33 rating), Women 25-54 (0.53 rating), Households (2.4 rating) and Total Viewers (4.031 million), and was also up +0.04 year-over-year among Women 25-54 (0.53 rating vs. 0.49 rating). Both half hours were up +0.3 in Households compared to the same week last year. Additionally, the two half hours were virtually on par with their 2024 performance in both Women 18-49 (TPIR2 – 0.36 rating vs. 0.39 rating; TPIR1 – 0.33 rating vs. 0.34 rating) and Women 25-54 (TPIR2 – 0.56 rating vs. 0.57 rating; TPIR1 – 0.53 rating vs. 0.49 rating). Meanwhile, the half hours saw gains compared with their 2024 performances in Households (TPIR2 – 2.7 rating vs. 2.6 rating; TPIR1 – 2.4 rating vs. 2.3 rating) and Total Viewers (TPIR – 4.502 million vs. 4.103 million; TPIR1 – 4.031 million vs. 3.596 million).

“Let’s Make a Deal” saw a small uptick among Total Viewers, up +2,000 and +60,000 week-to-week, respectively, while also marking a significant gain year-over-year, up +425,000 and +407,000, respectively. The first half-hour set a new season high among Women 25-54 with a 0.36 rating, while both half hours were up +0.2 in Households compared to the same week last year. Compared to its performance during the same week in 2024, the second half-hour is up +0.02 among Women 18-49 (0.27 rating vs. 0.25 rating), up +0.05 among Women 25-54 (0.41 rating vs. 0.36 rating), up +0.1 in Households (1.6 rating vs. 1.5 rating) and up +303,000 among Total Viewers (2.685 million vs. 2.382 million). Meanwhile, the first half-hour is up +0.01 among Women 18-49 (0.23 rating vs. 0.22 rating), up + 0.05 among Women 25-54 (0.36 rating vs. 0.31 rating), up +0.1 in Households (1.4 rating vs. 1.3 rating), while gaining +290,000 viewers (2.334 million vs. 2.044 million).

With 3.230 million viewers tuning in, “The Young and the Restless” averaged more than three million viewers for the seventh consecutive week and regained the top spot among soaps in Women 18-49 (0.23 rating), though it continues to tie “The Bold and the Beautiful” for the season in the key demographic, each with a 0.22 rating. The long-running drama series was up +247,000 viewers year-over-year and was up +0.1 in Households compared to the same week last year. Additionally, compared to its performance during the same week in 2024, “The Young and the Restless” is up +164,000 viewers (3.320 million vs. 3.066 million) and up +0.1 in Households (2.1 rating vs. 2.0 rating)

“The Bold and the Beautiful” was flat week-to-week among Total Viewers (2.838 million), but gained +346,000 viewers year-over-year and was up +0.1 in Households compared to the same week last year. Further, compared to its performance during the same week in 2024, the half-hour soap opera was virtually on par among Women 18-49 (0.22 rating vs. 0.23 rating) and Women 25-54 (0.35 rating vs. 0.38 rating), while up +0.1 in Households (1.8 rating vs. 1.7 rating) and +314,000 among Total Viewers (2.858 million vs. 2.524 million).

“General Hospital” averaged more than two million viewers for the tenth time in 11 weeks, marking its best overall performance among Total Viewers since Summer 2023. The long-running daytime drama series averaged 2.090 million viewers for the week, up +190,000 compared to the same week last year (2.090 million vs. 1.900 million) and down just 11,000 compared to the same week in 2024 (2.090 million vs. 2.101 million). Among Women 18-49 (0.18 rating), the soap opera was up +0.01 week-to-week, and topped “Beyond the Gates” (0.15 rating) for the first time in four weeks (including ties). Meanwhile, among Women 25-54, the series was up +0.02 week-to-week, tying “NBC News Daily.” In Households, the program retained its 1.4 rating for the sixth consecutive week, and was up +0.2 compared with the same week last year.

“Beyond the Gates” averaged 1.619 million viewers for the week, marking the show’s first-ever year-over-year gain among Total Viewers, up +39,000 (1.619 million vs. 1.580 million). The soap opera was virtually on par with the prior performance of “The Talk” during the same week in 2024 among Women 18-49 (0.15 rating vs. 0.16 rating) and Women 25-54 (0.25 rating vs. 0.24 rating), while up +0.3 in Households (1.1 rating vs. 0.8 rating) and gaining +363,000 viewers (1.619 million vs. 1.256 million). Further, “Beyond the Gates” outperformed “The Talk” during the comparable weeks in 2023 (vs. 1.386 million) and 2022 (vs. 1.376 million).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 9-13, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively.

Week of March 9-13, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.36	0.40	0.39
2. The Price is Right 1 (CBS)	0.33	0.36	0.33
3. Let’s Make a Deal 2 (CBS)	0.27	0.25	0.26
— TODAY 3rd Hour (NBC)	0.27	0.25	0.27
5. The View (ABC)	0.26	0.25	0.23
6. The Young and the Restless (CBS)	0.23	0.28	0.29
— Let’s Make a Deal 1 (CBS)	0.23	0.21	0.22
8. The Bold and the Beautiful (CBS)	0.22	0.28	0.25
9. TODAY with Jenna & Sheinelle (NBC)	0.21	0.21	0.21*
10. General Hospital (ABC)	0.18	0.17	0.20
11. Beyond the Gates (CBS)	0.15	0.18	0.20
— GMA3 (ABC)	0.15	0.17	0.14*
13. NBC News Daily (NBC)	0.13	0.13	0.15

Source

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.4	0.4	0.4
2. The Price is Right 1 (CBS)	0.3	0.4	0.3
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3
— TODAY 3rd Hour (NBC)	0.3	0.3	0.3
— The View (ABC)	0.3	0.3	0.2
6. The Young and the Restless (CBS)	0.2	0.3	0.3
— Let’s Make a Deal 1 (CBS)	0.2	0.2	0.2
— The Bold and the Beautiful (CBS)	0.2	0.3	0.3
— TODAY with Jenna & Sheinelle (NBC)	0.2	0.2	0.2*
— General Hospital (ABC)	0.2	0.2	0.2
— Beyond the Gates (CBS)	0.2	0.2	0.2
— GMA3 (ABC)	0.2	0.2	0.1*
13. NBC News Daily (NBC)	0.1	0.1	0.2

Source

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.56	0.62	0.57
2. The Price is Right 1 (CBS)	0.53	0.58	0.49
3. The Young and the Restless (CBS)	0.42	0.49	0.48
— TODAY 3rd Hour (NBC)	0.42	0.43	0.42
5. Let’s Make a Deal 2 (CBS)	0.41	0.39	0.37
6. The View (ABC)	0.37	0.34	0.31
7. Let’s Make a Deal 1 (CBS)	0.36	0.33	0.31
8. The Bold and the Beautiful (CBS)	0.35	0.40	0.39
9. TODAY with Jenna & Sheinelle (NBC)	0.31	0.32	0.33*
10. Beyond the Gates (CBS)	0.25	0.29	0.33
11. General Hospital (ABC)	0.23	0.21	0.31
— NBC News Daily (NBC)	0.23	0.20	0.24
13. GMA3 (ABC)	0.21	0.23	0.20*

Source

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.6	0.6	0.6
2. The Price is Right 1 (CBS)	0.5	0.6	0.5
3. The Young and the Restless (CBS)	0.4	0.5	0.5
— TODAY 3rd Hour (NBC)	0.4	0.4	0.4
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.4
— The View (ABC)	0.4	0.3	0.3
— Let’s Make a Deal 1 (CBS)	0.4	0.3	0.3
— The Bold and the Beautiful (CBS)	0.4	0.4	0.4
9. TODAY with Jenna & Sheinelle (NBC)	0.3	0.3	0.3*
— Beyond the Gates (CBS)	0.3	0.3	0.3
11. General Hospital (ABC)	0.2	0.2	0.3
— NBC News Daily (NBC)	0.2	0.2	0.2
— GMA3 (ABC)	0.2	0.2	0.2*

Source

Households

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	2.7	2.7	2.4
2. The Price is Right 1 (CBS)	2.4	2.4	2.1
3. The Young and the Restless (CBS)	2.1	2.2	2.0
4. The Bold and the Beautiful (CBS)	1.8	1.9	1.7
— The View (ABC)	1.8	1.8	1.6
6. Let’s Make a Deal 2 (CBS)	1.6	1.6	1.4
7. Let’s Make a Deal 1 (CBS)	1.4	1.4	1.2
— General Hospital (ABC)	1.4	1.4	1.2
9. TODAY 3rd Hour (NBC)	1.3	1.4	1.1
10. Beyond the Gates (CBS)	1.1	1.1	1.1
11. TODAY with Jenna & Sheinelle (NBC)	0.9	0.9	0.8*
— GMA3 (ABC)	0.9	1.0	0.9*
— NBC News Daily (NBC)	0.9	0.9	0.7

Source

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	4,502	4,470	4,061
2. The Price is Right 1 (CBS)	4,031	3,953	3,507
3. The Young and the Restless (CBS)	3,230	3,257	2,983
4. The Bold and the Beautiful (CBS)	2,838	2,838	2,492
5. Let’s Make a Deal 2 (CBS)	2,685	2,683	2,260
6. The View (ABC)	2,650	2,638	2,424
7. Let’s Make a Deal 1 (CBS)	2,334	2,274	1,927
8. General Hospital (ABC)	2,090	2,175	1,900
9. TODAY 3rd Hour (NBC)	2,055	2,081	1,791
10. Beyond the Gates (CBS)	1,619	1,657	1,580
11. GMA3 (ABC)	1,473	1,551	1,330*
12. NBC News Daily (NBC)	1,418	1,430	1,138
13. TODAY with Jenna & Sheinelle (NBC)	1,413	1,445	1,248*

Source

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)

• “The Bold and the Beautiful” was partially preempted on Thursday, March 12, 2026, due to a special news report, and ran as an amended title. The amended telecast is excluded from the show’s weekly average, which is based on five days (Monday-Friday). The regular telecast aired for just 14 minutes.
• The second half-hour of “The Price is Right” was partially preempted on Thursday, March 12, 2026, due to a special news report, and ran as an amended title. The amended telecast is excluded from the show’s weekly average, which is based on five days (Monday-Friday).

Note: The post ‘The Price Is Right’ & ‘Let’s Make A Deal’ Mark Massive Year-Over-Year Gains Among Total Viewers – RATINGS first appeared on Soap Opera Network.

Read More

The View and General Hospital were the only two shows up from last week in the key demographics.

CBS soaps were down in every category compared to last week except for BB in total viewers.

No more bad weather to keeping viewers at home.

48 minutes ago, Soapsuds said:

The View and General Hospital were the only two shows up from last week in the key demographics.

CBS soaps were down in every category compared to last week except for BB in total viewers.

No more bad weather to keeping viewers at home.

Let's Make a Deal, TODAY 3rd Hour, The View, General Hospital and TODAY with Jenna & Sheinelle were up or flat among Women 18-49. Meanwhile, in Women25-54, only Let's Make a Deal, The View, General Hospital and NBC News Daily saw week-to-week gains.

While down, both legacy CBS soaps still outperform the two other network soaps by leaps and bounds across the board.

Except for Beyond the Gates, the three other network soaps (and most of daytime broadcast) are seeing highly inflated audiences compared to their fall 2025 performances.