ARTICLE: Daytime Broadcast Ratings for the Week of May 8-12, 2023

[Errol]

The daytime broadcast shows had an atypical week during the week of May 8-12, 2023, where very few shows showed improvement compared to last week and last year, while others saw a downtick due to sports-related preemptions.

“The View” (2.233 million) was the standout performer overall, gaining +51,000 viewers over its week ago performance and was up three-hundredths in Women 18-49 and two-hundredths in Women 25-54. 

Compared to its performance one year earlier, “The View” saw the smallest decline among all of the daytime broadcast shows in Total Viewers, dropping just -47,000 viewers year over year. The show was up year-over-year in both of the key sales demographics. All other shows were flat or down in the key demos and among Total Viewers.

Despite airing just two all-new episodes, “The Talk” (1.421 million) saw a week-to-week decline of just -6,000 viewers, the smallest week-to-week decline among all of the daytime broadcast shows. The series was up three-hundredths in Women 18-49 rating and four-hundredths in Women 25-54 rating.

What follows is a breakdown of how the daytime broadcast shows performed during the week of May 8-12, 2023 in Women 18-49 Rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance last year (2022) and two years ago (2021), respectively. A closer look at the daytime soaps, including a daily performance breakdown in the demos, will be posted on Thursday.

Note*: Officially, rankings are sorted by the rounded figures released by Nielsen. We are separately providing the unrounded demos for informational purposes only. “NBC News Daily” year ago and two years ago figures are compared to the performance of “Days of our Lives.”

Week Of May 8-12, 2023Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2021
1. The Price is Right 2 (CBS)	0.4	0.5	0.5	0.5
— The Price is Right 1 (CBS)	0.4	0.4	0.4	0.4
3. The View (ABC)	0.3	0.3	0.3	0.4
— The Young and the Restless (CBS)	0.3	0.3	0.4	0.5
— TODAY 3rd Hour (NBC)	0.3	0.3	0.4	0.5
— General Hospital (ABC)	0.3	0.3	0.4	0.4
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3	0.3
— The Bold and the Beautiful (CBS)	0.3	0.3	0.4	0.4
9. Let’s Make a Deal 1 (CBS)	0.2	0.3	0.3	0.3
— TODAY with Hoda & Jenna (NBC)	0.2	0.3	0.3	0.3
— GMA3: What You Need to Know (ABC)	0.2	0.2	0.2	0.3
— The Talk (CBS)	0.2	0.2	0.2	0.2
— NBC News Daily (NBC)	0.2	0.2	0.3*	0.3*

Source: Nielsen (Live+SD)

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2021
1. The Price is Right 2 (CBS)	0.6	0.7	0.7	0.7
2. The Price is Right 1 (CBS)	0.5	0.6	0.6	0.6
— The Young and the Restless (CBS)	0.5	0.5	0.7	0.8
— General Hospital (ABC)	0.5	0.5	0.5	0.6
— TODAY 3rd Hour (NBC)	0.5	0.5	0.6	0.6
— The View (ABC)	0.5	0.4	0.4	0.5
7. The Bold and the Beautiful (CBS)	0.4	0.5	0.7	0.6
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.5	0.4
— TODAY with Hoda & Jenna (NBC)	0.4	0.4	0.4	0.5
10. Let’s Make a Deal 1 (CBS)	0.3	0.4	0.5	0.4
— GMA3: What You Need to Know (ABC)	0.3	0.3	0.3	0.4
— The Talk (CBS)	0.3	0.3	0.4	0.3
— NBC News Daily (NBC)	0.3	0.3	0.4*	0.4*

Source: Nielsen (Live+SD)

Households

Rank / Show / Network	This Week	Last Week	Last Year	2021
1. The Price is Right 2 (CBS)	2.6	2.7	2.8	2.8
2. The Price is Right 1 (CBS)	2.3	2.4	2.5	2.5
3. The Young and the Restless (CBS)	2.2	2.2	2.4	2.3
4. The Bold and the Beautiful (CBS)	1.9	2.0	2.2	2.0
5. Let’s Make a Deal 2 (CBS)	1.6	1.7	1.7	1.9
6. The View (ABC)	1.5	1.5	1.5	1.7
— General Hospital (ABC)	1.5	1.5	1.5	1.5
8. Let’s Make a Deal 1 (CBS)	1.4	1.5	1.6	1.6
9. TODAY 3rd Hour (NBC)	1.3	1.3	1.3	N/A
10. TODAY with Hoda & Jenna (NBC)	1.0	1.0	1.0	N/A
11. GMA3: What You Need to Know (ABC)	0.9	1.0	1.0	1.0
— The Talk (CBS)	0.9	0.9	1.0	0.9
13. NBC News Daily (NBC)	0.7	0.7	1.2*	1.1*

Source: Nielsen (Live+SD)

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2021
1. The Price is Right 2 (CBS)	4,180,000	4,359,000	4,393,000	4,233,000
2. The Price is Right 1 (CBS)	3,634,000	3,819,000	3,842,000	3,769,000
3. The Young and the Restless (CBS)	3,395,000	3,411,000	3,525,000	3,278,000
4. The Bold and the Beautiful (CBS)	2,946,000	2,956,000	3,320,000	2,805,000
5. Let’s Make a Deal 2 (CBS)	2,509,000	2,700,000	2,753,000	2,761,000
6. The View (ABC)	2,233,000	2,182,000	2,280,000	2,350,000
7. Let’s Make a Deal 1 (CBS)	2,187,000	2,330,000	2,437,000	2,402,000
8. General Hospital (ABC)	2,121,000	2,179,000	2,268,000	2,105,000
9. TODAY 3rd Hour (NBC)	1,866,000	1,960,000	1,974,000	N/A
10. The Talk (CBS)	1,421,000	1,427,000	1,548,000	1,241,000
11. GMA3: What You Need to Know (ABC)	1,415,000	1,514,000	1,567,000	1,466,000
12. TODAY with Hoda & Jenna (NBC)	1,414,000	1,482,000	1,470,000	N/A
13. NBC News Daily (NBC)	1,035,000	1,066,000	1,746,000*	1,618,000*

Source: Nielsen (Live+SD)

Women 18-49 Unrounded (Does Not Count)

Show / Network	This Week	Last Week	Last Year	2021
The Price is Right 2 (CBS)	0.43	0.46	0.48	0.48
The Price is Right 1 (CBS)	0.39	0.43	0.43	0.41
The View (ABC)	0.34	0.31	0.31	0.36
The Young and the Restless (CBS)	0.33	0.33	0.40	0.48
TODAY 3rd Hour (NBC)	0.31	0.32	0.43	0.45
General Hospital (ABC)	0.30	0.32	0.36	0.38
Let’s Make a Deal 2 (CBS)	0.28	0.30	0.34	0.31
The Bold and the Beautiful (CBS)	0.27	0.30	0.43	0.41
Let’s Make a Deal 1 (CBS)	0.24	0.28	0.31	0.29
TODAY with Hoda & Jenna (NBC)	0.24	0.25	0.34	0.31
GMA3: What You Need to Know (ABC)	0.21	0.23	0.24	0.27
The Talk (CBS)	0.20	0.17	0.23	0.19
NBC News Daily (NBC)	0.15	0.18	0.30*	0.29*

Source: Nielsen (Live+SD)

Women 25-54 Unrounded (Does Not Count)

Show / Network	This Week	Last Week	Last Year	2021
The Price is Right 2 (CBS)	0.61	0.67	0.71	0.71
The Price is Right 1 (CBS)	0.54	0.62	0.63	0.60
The Young and the Restless (CBS)	0.53	0.54	0.65	0.75
General Hospital (ABC)	0.48	0.49	0.51	0.57
TODAY 3rd Hour (NBC)	0.46	0.48	0.59	0.62
The View (ABC)	0.45	0.43	0.44	0.54
The Bold and the Beautiful (CBS)	0.42	0.46	0.66	0.64
Let’s Make a Deal 2 (CBS)	0.40	0.43	0.49	0.44
TODAY with Hoda & Jenna (NBC)	0.37	0.37	0.43	0.45
Let’s Make a Deal 1 (CBS)	0.34	0.38	0.45	0.40
GMA3: What You Need to Know (ABC)	0.31	0.33	0.34	0.39
The Talk (CBS)	0.30	0.26	0.35	0.31
NBC News Daily (NBC)	0.25	0.27	0.42*	0.44*

Source: Nielsen (Live+SD)

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

**Notable Preemptions/Schedule Changes 

• “General Hospital” was amended and broken out on Tuesday, May 8 and Wednesday, May 9, airing for just 50 minutes and 42 minutes, respectively.
• “GMA3: What You Need to Know” was amended and broken out on Tuesday, May 8 and Wednesday, May 9. The show’s weekly average is based on three days (Monday, Thursday and Friday).
• “Let’s Make a Deal” was preempted on Tuesday, May 9 and Wednesday, May 10, due to CBS Sports coverage of the UEFA Champions League matches. The show’s weekly average is based on three days (Monday, Thursday and Friday).
• “The Talk” was preempted on Tuesday, May 9 and Wednesday, May 10, due to CBS Sports coverage of the UEFA Champions League matches. Additionally, the show aired a repeat on Friday, May 12, which will not factor into its weekly or season average. The show’s weekly average is based on two days (Monday and Thursday).

Note: The post Daytime Broadcast Ratings for the Week of May 8-12, 2023 appeared first on the Soap Opera Network website.

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[Jeff]

Last year this time B&B was hitting ratings highs...What a difference a year makes.

Edited May 18, 2023 by Jeff