ARTICLE: ‘TODAY with Hoda & Jenna’ Hits Seven Month High in Viewers, ‘The Bold and the Beautiful’ Up Year-to-Year

[Errol]

(Note: Due to travel over the next couple of weeks, the daytime broadcast ratings will be posted on Wednesdays or Thursdays)

During the week of October 10-14, 2022, NBC’s “TODAY with Hoda & Jenna” (1.637 million) topped both “GMA3: What You Need to Know” (1.445 million) and “The Talk” (1.443 million) for the first time in quite some time. In fact, the long running program attracted its largest overall audience in at least seven months (since the week of February 28-March 4, 2022), according to current ratings records obtained by Soap Opera Network. Additionally, the daily chat/news hybrid and “The Bold and the Beautiful” (3.044 million) were the only daytime broadcast shows to see increases in Total Viewers compared to the same week last year.

Compared to the same week in 2020, “TODAY with Hoda & Jenna” was up +240,000 viewers while “The Bold and the Beautiful” was up +270,000. And speaking of the half-hour scripted series, the show, along with “The Young and the Restless” (3.432 million) and “The Talk,” posted its best Total Viewer numbers since the week of July 25-29, 2022. “The Young and the Restless” was up +340,000 viewers over its performance during the same week in 2020, the biggest gain over 2020 of any daytime broadcast series.

As it did last week, “The Price is Right” (3.810 million / 4.353 million) again posted its best Total Viewer numbers since the week of August 8-12, 2022. Meanwhile, the first half-hour of “Let’s Make a Deal” (2.264 million) posted its best numbers in two weeks (since the week of September 26-30, 2022). The second half-hour averaged 2.631 million viewers for the week.

After losing viewers during its fourth week on the air last week, “NBC News Daily” (1.114 million) was on the plus side this week, adding +45,000 viewers week-to-week. The gap widened, however, between the news show and CBS’ competing “The Talk” after the chat fest added +86,000 viewers to its total over the prior week. The gap is now +329,000 in favor of “The Talk.”

“GMA3: What You Need to Know” (1.445 million) was not only down the most week-to-week, down -101,000 viewers, but the news program was also down compared to the same week last year (-103,000 viewers) and the comparable week in 2020 (-93,000). “The View” (2.207 million) was similarly down across the board. Demographically, the ABC chatfest was flat week-to-week in both Women 18-49 (0.3 rating) and Women 25-54 (0.4 rating), tying for fifth place in W18-49 rating and ninth place in W25-54 rating.

What follows is a breakdown of how the daytime broadcast shows performed during the week of October 10-14, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted on Thursday.

Note: “NBC News Daily” year ago and 2020 figures are compared to the performance of “Days of our Lives.”

Week Of October 10-14, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	0.4	0.4	0.5	0.6
1. The Price is Right 1 (CBS)	0.4	0.4	0.5	0.5
1. The Young and the Restless (CBS)	0.4	0.3	0.4	0.4
1. The Bold and the Beautiful (CBS)	0.4	0.3	0.3	0.4
5. TODAY 3rd Hour (NBC)	0.3	0.3	0.4	0.4
5. Let’s Make a Deal 2 (CBS)	0.3	0.3	0.4	0.4
5. General Hospital (ABC)	0.3	0.3	0.3	0.4
5. TODAY with Hoda & Jenna (NBC)	0.3	0.3	0.3	0.3
5. The View (ABC)	0.3	0.3	0.3	0.4
5. Let’s Make a Deal 1 (CBS)	0.3	0.2	0.3	0.4
11. GMA3: What You Need to Know (ABC)	0.2	0.2	0.2	0.3
11. NBC News Daily (NBC)	0.2	0.2	0.3*	0.3*
11. The Talk (CBS)	0.2	0.2	0.2	0.2

Source: Nielsen

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	0.7	0.6	0.7	0.9
1. The Young and the Restless (CBS)	0.7	0.6	0.7	0.7
3. The Price is Right 1 (CBS)	0.6	0.6	0.7	0.8
3. The Bold and the Beautiful (CBS)	0.6	0.6	0.5	0.7
5. TODAY 3rd Hour (NBC)	0.5	0.5	0.6	0.6
5. General Hospital (ABC)	0.5	0.5	0.5	0.6
5. Let’s Make a Deal 2 (CBS)	0.5	0.4	0.5	0.6
5. TODAY with Hoda & Jenna (NBC)	0.5	0.4	0.4	0.5
9. Let’s Make a Deal 1 (CBS)	0.4	0.4	0.4	0.6
9. The View (ABC)	0.4	0.4	0.5	0.6
11. The Talk (CBS)	0.3	0.3	0.3	0.4
11. GMA3: What You Need to Know (ABC)	0.3	0.3	0.3	0.4
11. NBC News Daily (NBC)	0.3	0.2	0.4*	0.4*

Source: Nielsen

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	2.8	2.7	2.9	3.1
2. The Price is Right 1 (CBS)	2.4	2.4	2.6	2.8
3. The Young and the Restless (CBS)	2.3	2.2	2.4	2.2
4. The Bold and the Beautiful (CBS)	2.0	1.9	2.0	2.0
5. Let’s Make a Deal 2 (CBS)	1.7	1.7	1.8	2.0
6. The View (ABC)	1.5	1.5	1.7	2.0
6. Let’s Make a Deal 1 (CBS)	1.5	1.5	1.5	1.7
8. General Hospital (ABC)	1.4	1.5	1.5	1.4
9. TODAY 3rd Hour (NBC)	1.4	1.4	1.5	1.5
10. TODAY with Hoda & Jenna (NBC)	1.1	1.1	1.1	1.0
11. GMA3: What You Need to Know (ABC)	1.0	1.0	1.0	1.1
11. The Talk (CBS)	1.0	0.9	1.0	1.0
13. NBC News Daily (NBC)	0.8	0.7	1.1*	1.1*

Source: Nielsen

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	4,353,000	4,293,000	4,626,000	4,696,000
2. The Price is Right 1 (CBS)	3,810,000	3,774,000	4,084,000	4,180,000
3. The Young and the Restless (CBS)	3,432,000	3,297,000	3,672,000	3,092,000
4. The Bold and the Beautiful (CBS)	3,044,000	2,897,000	2,906,000	2,774,000
5. Let’s Make a Deal 2 (CBS)	2,631,000	2,650,000	2,749,000	2,976,000
6. Let’s Make a Deal 1 (CBS)	2,264,000	2,224,000	2,371,000	2,552,000
7. The View (ABC)	2,207,000	2,222,000	2,366,000	2,711,000
8. General Hospital (ABC)	2,044,000	2,119,000	2,211,000	1,924,000
9. TODAY 3rd Hour (NBC)	2,043,000	1,973,000	2,169,000	2,080,000
10. TODAY with Hoda & Jenna (NBC)	1,637,000	1,544,000	1,530,000	1,397,000
11. GMA3: What You Need to Know (ABC)	1,445,000	1,546,000	1,548,000	1,538,000
12. The Talk (CBS)	1,443,000	1,357,000	1,459,000	1,434,000
13. NBC News Daily (NBC)	1,114,000	1,069,000	1,607,000*	1,537,000*

Source: Nielsen

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

• “The Bold and the Beautiful” was nationally preempted on Thursday, October 13, due to CBS News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “General Hospital” was nationally preempted on Thursday, October 13, due to ABC News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “GMA3: What You Need to Know” was nationally preempted on Thursday, October 13, due to ABC News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “Let’s Make a Deal” was nationally preempted during its first half-hour on Thursday, October 13, due to CBS News coverage of the January 6th Committee hearing. The second half-hour aired for just 12 minutes.
• “NBC News Daily” was coded as a breakout on Thursday, October 13, due to NBC News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “The Price is Right” was coded as a breakout on Thursday, October 13, due to CBS News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “The Talk” was nationally preempted on Thursday, October 13, due to CBS News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “TODAY with Hoda & Jenna” was coded as a breakout on Thursday, October 13, due to NBC News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “The View” was coded as a breakout on Thursday, October 13, due to ABC News coverage of the January 6th Committee hearing. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).
• “The Young and the Restless” aired 30 minutes of an all-new episode on Thursday, October 13, before CBS News coverage of the January 6th Committee hearings took over the network’s broadcast.

Note: The post ‘TODAY with Hoda & Jenna’ Hits Seven Month High in Viewers, ‘The Bold and the Beautiful’ Up Year-to-Year appeared first on the Soap Opera Network website.

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[Jeff]

This is the week Ridge dumped Brooke and chose Taylor in beautiful Aspen...After 3 decades viewers are still tuning in for this hot mess (guilty myself) 

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[janea4old]

The Talk aired in some timezones on Oct. 13.  (the guest was Eric Christian Olsen.) I saw it live.  The episode is up on cbs.com and paramountplus.com

[Errol]

Yes, this is true. However, Nielsen has it where the show is nationally preempted, thereby excluding any ratings for it. The View similarly aired but was coded as a breakout by Nielsen, which also excluded its ratings for the day.

National Preemption generally means it didn’t air anywhere, and breakout means it aired but we’re pretending it didn’t because not enough people could watch it. “The Talk” should have been coded as a breakout but what I’m told is “national preemption.”