Which demos, Toups? 18-49 Female, the one that really matters? or 18-49 Men, 18-34 Female, 12-17 Female/Male? I can eat crow, I have before and I have no problems doing so now. But I need a valid reason and evidence to do so.

For primetime it's the adult 18-49 demos - that's what the network press releases and entertainment sites post about.

So far this year:

CSI/Office

none/4.1

4.1/3.9

4.1/3.9

3.5/4.8

3.6/4.1

none/4.4

3.4/4.2

3.5/4.1

4.1/4.2

3.5/3.7

none/4.1

3.9/4.2

CSI AVG = 3.74

Office AVG = 4.14

Office

And as far as the whole CSI thing, their ratings have tumbled since Grey's Anatomy arrived onto the scene AND since the departures of longtime actors. So what if their demos have slipped? CSI is still a show that has a broader appeal than The Office and the households reflect that. And I notice that Grey's and Private Practice are strangely absent from your list of "Oh, the Office Whooped Their Ass." I mean, if you compare The Office to the rest of network television on every level, the show's ratings still suck.

Not in demos. The Office has one of the best shows in A18-49 in all on TV. On Thursdays, they beat CSI, Private Practice, and I believe the Mentalist. They are only second to Grey's. And in sitcoms, the Office is 3rd behind 2.5 Men and The Big Bang Theory.

And as far as the "command the same ad-rate" speech again, give me more information? I don't know a whole lot about advertising, but is that because of the show's ratings or is it because of the audience The Office typically attracts or the type of audience NBC wants to attract to their network(what they deem high brow, big city living, over 100K a year earning Americans with a ton of disposable income and an open-mind)? What kind of products are advertised on The Office versus the ones advertised on CSI?

As an example: I'm assuming the Jaguar company will think their product will get more exposure and more purchase by those who watch The Office(a show that appeals to a niche market, a more high-brow sense in theirs and NBC's eyes) versus those who watch a show like, say, CSI.

TVBythenumbers just posted this: Do Total Viewers Matter?

The Office's demos are the reason why the show commands the 3rd highest ad rate on Thursday nights behind Grey's and CSI. I suspect next season, it will command more money than CSI...unless of course CSI starts to beat The Office in the 2nd half on this season.

LOL You said The Office's ratings suck, so I had to disprove that.

LOL You said The Office's ratings suck, so I had to disprove that.

Fair enough.

I still consider that MODEST success.

Fair enough.

I still consider that MODEST success.

I know you don't like the show, but you can't deny its demo success. Any network will want to kill that 4.1 AVG A18-49 demo, so it's no way a "modest" success in this era.

I know you don't like the show, but you can't deny its demo success. Any network will want to kill that 4.1 AVG A18-49 demo, so it's no way a "modest" success in this era.

A18-49? Is that Adults 18-49 or Females 18-49?

Correct me if I am wrong, but,(again, to mention) is there a difference in primetime between who is targeted? I always thought networks coveted the 18-49 Female in all dayparts, not adults. Or is this more NBC Spin Cycle?

A18-49? Is that Adults 18-49 or Females 18-49?

Correct me if I am wrong, but,(again, to mention) is there a difference in primetime between who is targeted? I always thought networks coveted the 18-49 Female in all dayparts, not adults. Or is this more NBC Spin Cycle?

Every network reports Adults 18-49 for primetime. For daytime they report Women 18-49.

Ah...