ABC: Anyone else sick of the MVP promos?

[arcticmeangirl]

It just shows how behind soaps are when two guys kissing once every few months is made into a big deal and the N did an entire series around a girl who falls in love with another girl.

[EricMontreal22]

OK many peopel talk about how NBC wants out of soaps. ANyoen find it ironic that, to my knowledge, they're the ONLY ones who properly promote their daytime lineup in primetime?

[LeClerc]

Sounds like maybe it paid off after all:

http://ca.news.yahoo.com/s/capress/080627/...merican_reviews

CBC's cancelled 'MVP' soap getting good reviews in U.S. - even from The New Yorker

By Lee-Anne Goodman, The Canadian Press

TORONTO - While Canadian reviewers were lukewarm about the CBC's cancelled nighttime hockey soap, "MVP," the show is getting high praise from television writers in the United States, where its first and only season is airing on the cable channel Soapnet.

The most surprising American review, arguably, appeared in a recent issue of The New Yorker, the high-brow magazine popular among the intellectual set.

The show "calls to mind such past treasures as 'Dynasty' and almost every other nighttime soap you can think of," Nancy Franklin wrote. "I'm going to sit right down and send Canada a thank-you note."

Mark A. Perigard of the Boston Herald was in agreement: "Not since the glory days of 'Melrose Place' has a soap seemed like such a naughty pleasure," he wrote.

The CBC cancelled "MVP" in March after just a few weeks on the air because the show had failed to attract a large enough audience. But ABC's Soapnet - a cable channel devoted to soap operas - soon bought the rights to the show, and its premiere episode aired on the main ABC network following the daytime Emmy Awards on June 20.

ABC has apparently put its might behind promoting "MVP," including a massive billboard in New York City's Times Square featuring "MVP" star Dillon Casey - an economics grad who studied at McGill University and the University of Toronto - clad only in his tighty whities while clutching a hockey stick.

"My friends see that and they rip on me pretty hard for it," Casey said in a recent interview with Entertainment Weekly.

ABC's PR efforts seem to be paying off if the reviews are any indication.

Star Magazine lauded "MVP," although it erroneously described the show as a "smash hit north of the border."

"While American viewers may not be so vested in the reputation of Canada's ice heroes, the juicy storylines and tasty eye candy should be more than enough for those who don't know a hockey puck from a basketball," said the magazine's reviewer.

Queerty.com, a popular gay and lesbian website in the U.S., wasn't quite as gushing in its praise, but predicted the show could become a big hit among gay men.

"Yes, it's terribly overacted, trite and a blatantly low-budget imitation of 'Footballer's Wives,' but those faults make it all the more fun. What's more, it's positively brimming with attractive men. Thus, like other series before it, 'MVP' seems poised to become a gay favorite."

[EricMontreal22]

To be fiar it got great reviews in Canada too and still flopped--Globe and Mail REALLY loved it in particular