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May 10, 2007

So You Think You Can Dance Returns May 24

Last summer’s hottest show, SO YOU THINK YOU CAN DANCE, begins its third season in search of America’s favorite dancer. The series again promises to keep America moving to a different beat, as dancers skilled in everything from the “street” styles of hip-hop, krumping and popping to salsa, quickstep and jive compete to be named America’s favorite. Cat Deeley returns as host of SO YOU THINK YOU CAN DANCE, which premieres with auditions from New York Thursday, May 24 (8:00-9:25 PM ET/PT) on FOX.

The following week, auditions continue in Los Angeles and Chicago Wednesday, May 30 (8:00-10:00 PM ET/PT) and Atlanta Thursday, May 31 (9:00-10:00 PM ET/PT), as SO YOU THINK YOU CAN DANCE moves to its regular time period.

Talented dancers who spark the judges’ interest during auditions are invited to call-backs in Las Vegas, where they work with top choreographers. During the call-back week, the judges choose the Top 20 dancers who will continue in the competition. The Las Vegas Round will air Wednesday, June 6 (9:00-10:00 PM ET/PT) and Thursday, June 7 (9:00-10:00 PM ET/PT), when the top 20 finalists – 10 males and 10 females – will be announced.

Then it will be up to America to help decide who stays in the competition. The first performance show featuring the Top 20 dancers will air Wednesday, June 13 (8:00-10:00 PM ET/PT). The following night, Thursday, June 14 (9:00-10:00 PM, live ET/PT tape-delayed), the first LIVE results show revealing America’s vote will air, and one male and one female performer will be sent home.

The second season of SO YOU THINK YOU CAN DANCE finished Summer 2006 as the No. 1 show of the summer among Adults 18-49. The series became a hit in Season Two, in which Benji Schwimmer was voted America’s Favorite Dancer and received $100,000, a new car and a contract to appear in Celine Dion's “A New Day” show at Caesars Palace, Las Vegas. Following the season finale, the Top 10 dancers completed a sold-out, cross-country performance tour.

This season, Mary Murphy and Nigel Lythgoe will be permanent judges and the third judging spot will rotate among several choreographers weekly.

Judges:

Nigel Lythgoe serves as executive producer of SO YOU THINK YOU CAN DANCE, as well as one of its choreographer/judges. Lythgoe, president of 19 Television, joined 19 as chief executive in 2001 from London World Television (LWT), where he was controller of entertainment and comedy. At LWT, Lythgoe attracted award-winning programming, including “Ice Warriors,” “Live By Request with Phil Collins,” “Michael Barrymore’s My Kind of Music,” “Don’t Try This At Home,” “Friday Night’s All Wright,” “TV Nightmares,” “Kids Say the Funniest Things,” “Animals Do the Funniest Things,” “Guinness World Records” and “Hidden Talents of the Rich and Famous.”

One of the UK's most respected TV talents, Lythgoe began his career at the age of ten as a dancer. Later, he switched to choreography for The Young Generation dance group and went on to choreograph over 500 television shows around the world, including those for Engelbert Humperdinck, The Muppets and five Royal Variety Performances. Lythgoe became a household name as a tough judge on the UK series “Popstars,” leading him to be dubbed "Nasty Nigel" by viewers. He has produced multiple shows, including "Gladiator," "Pop Idol" and the British version of "Survivor,” which he also directed. Lythgoe also teamed up with Ken Warwick to create and star in their own reality series, “Corkscrewed,” which aired on Fox Reality Channel in 2006.

Along with “So You Think You Can Dance” and “All American Girl,” Lythgoe’s executive producer credits include all seasons of FOX’s #1 “American Idol,” including the first-ever charity show, “Idol Gives Back,” that to date has raised over $70 million for CPEF (Charity Projects Entertainment Fund). CPEF is a U.S. charitable organization established to raise money and awareness to help combat extreme poverty in the United States and throughout the world, particularly in Africa. CPEF aims to use the power of entertainment to deliver social benefits to some of the poorest, most marginalized and vulnerable people in the world.

Mary Murphy is an in-demand film and television choreographer. The long list of stars she has coached includes Julia Roberts, Mary Steenburgen, Donnie Wahlberg and Dennis Quaid. Murphy's immediate future will include acting. She recently signed on for a featured role in the upcoming thriller "Dead of Night," directed by Jeff Fisher. Beyond her work in Hollywood, she continues to be one of the hardest-working women in dance. Murphy serves as a judge at major dance competitions across the U.S. and is a world-class technical dance instructor.

As a competitive ballroom dancer, she has won many awards, including the prestigious United States Ballroom Championships and the Austrian National Standard and Ten Dance Championships. In 2007, Murphy received a Lifetime Achievement Award at the Heritage Dance Classic.

Audition Judges/Las Vegas Choreographers:

Dan Karaty made his Broadway debut in “Footloose” during his junior year at NYU. By his senior year, he was touring with Britney Spears and had appeared on the “MTV Awards” and “The Billboard Music Awards.” Karaty and his friend Wade Robson collaborated on Spears’ first Pepsi commercial and the *NSYNC World Tour.

Karaty went on to choreograph videos and tours for Jessica Simpson, Kylie Minogue,*NSYNC and Spears, and most recently choreographed the feature film "Music & Lyrics" with Hugh Grant.

Mia Michaels’ choreographic genius and passionate dance moves currently grace the stage of Cirque du Soleil’s live music concert tour, “Delirium,” and also in the long-running Las Vegas theatrical production of “Celine Dion: A New Day” at Caesars Palace. The televised opening night of Celine’s show earned Michaels an Emmy nomination for “Celine in Las Vegas: Opening Night Live.” Michaels has also worked with such stars as Madonna, Ricky Martin, Gloria Estefan and Prince.

Michaels recently choreographed Paper Mill Playhouse’s production of “Hello, Dolly!” and continues to direct music extravaganzas for Greek superstar Anna Vissi throughout Europe. She is the founder, artistic director and choreographer for RAW, the acclaimed New York-based dance company; and she has been commissioned to create works for Les Ballet Jazz de Montreal, Jazz Dance Chicago and Oslo Dance Ensemble. Michaels is also the Artistic Director of The Pulse dance conventions, and has held faculty positions with such prestigious dance institutions as Alvin Ailey and The Joffrey Ballet. She continues to teach master classes around the world.

Wade Robson is a major creative force with 19 years of experience in only 24 years of life. He has choreographed and directed music videos, commercials, award shows and world tours for recording artists such as Britney Spears, *NSYNC, Usher, Mya and Pink. He created, produced and starred in the cable series “The Wade Robson Project.” Since then he has written, choreographed and directed commercials for Sirius Satellite Radio and Power Shoes (which makes his own line of dance footwear), award-winning short films and groundbreaking choreography for SO YOU THINK YOU CAN DANCE.

Select credits include co-choreographing and directing Britney Spears’ “A Dream Within a Dream World Tour” and the special, *NSYNC’s PopOdyssey World Tour; co-choreographing Spears’s sultry “I’m A Slave 4 U” music video and Pepsi commercials; and choreographing *NSYNC's “Pop” music video.

Robson has also written and produced music for Spears, *NSYNC (including the Grammy-nominated single “Gone”), Justin Guarini, James Ingram, Backstreet Boys and Carly Simon. He recently released an album of his dance music, entitled “Wade Robson’s Project – Dance Beats, Vol. 1.”

Shane Sparks has worked with artists such as Lindsay Lohan for the 2004 “MTV Movie Awards,” Marques Houston, Omarion and Corbin Bleu, as well as on the films “You Got Served” and the sequel “Back Down.” Shane played a major role in artist development for O'Ryan, N2U and Aksent (the 18-year-old beauty who toured with Chris Brown). He was also the choreographer for *NSYNC’s 2004 “Challenge for the Children” Celebrity Basketball Game at the Office Depot Center in Ft. Lauderdale, FL. Sparks was a judge for the 2004 World Hip-Hop Championship, and a choreographer for the Wade Robson Convention held in Miami. Recently he has been in demand to teach master classes and workshops from Florida to Japan. His face can be spotted on many dance publications and websites across the globe. He has choreographed promos for ESPN as well as Nationwide Urban Jams Dance Convention, and “The Steve Harvey Big Time Show.” He has also made a guest appearance on the urban youth show “Hip Hop Harry.”

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    • Women Pioneers in Television: Biographies of Fifteen Industry Leaders by Cary O'Dell. McFarland & Company, Inc. Publishers. Jefferson, NC © 1997.  Irna Phillips pg. 181-193     In 1991 TV GUIDE published a special commemmorative magazine celebrating its 2,000th issue. Included in its pages was a special section on television visionaries, "The Creators." Of the twenty names there (among whom were Pat Weaver, Norman Lear, David Sarnoff, William Paley, and Leonard Goldenson), only one belonged to a woman.(1) That woman was almost single-handedly responsible for creating one of the most enduring and most profitable television genres in history. As Dan Wakefield wrote in 1976, she "is to soap opera what Edison is to the light bulb and Fulton to the steamboat."(2) She founded the industry of the television soap opera and for forty years was its single greatest writer, producer, guardian angel, and guiding light. The name? Irna Phillips.      Irna Phillips was born July 1, 1901, (some sources give 1903) in Chicago, Illinois, the tenth and last child of William S. and Betty Phillips (who was 42 years old when she gave birth to Irna). Few of her brothers and sisters survived to maturity. Her parents owned a small grocery store in Chicago and the family  lived above it. Her father died when Irna was eight, and her mother took on the task of caring for the family; years later, Phillips said of her mother, "{She} had the sturdiness befitting a pioneer."(3) By Phillips own account, he4r childhood was a sad and lonely one. In 65 she remembered herself as a "plain, sickly, silent child, with hand-me-down clothes and no friends," forced to sleep on a cot in the family's dining room because space was scarce. Phillips's only pleasure came from books and her own imagination, from which she fashioned cartons into stages and created make-believe families with large homes, wonderful clothes, and plenty of money.(4)      Irna's early school was uneven. She refused to go to school unless someoine came in to dress her. Sometimes, as she remembered, no one bothered.(5) Nevertheless, she went on to graduate from Seen High School in Chicago in three years. After a short spell at Northwestern, Phillipa transferred to the University of Illinois, where she indulged a love for acting. Though her professor thought her talented, she never landed a major role in a school production and was finally told she had neither "the looks nor the stature for professional success."(6)      Devastated by this news, Phillips, on her mother's advice, decided on a career in teaching. After graduation she taught for a year in a Fulton, Missouri, community college. Later she did graduate work at the University of Wisconsin, taking courses in speech, drama, and psychology. She then taught for five years in Dayton, Ohio.(7)     How Irna Phillips got back to Chicago is open to debate. Some sources say she returned to visit a newly born niece; others say that a tiff with a boyfriend sent her packing.(8) Others say she was only on vacation.(9) What *is*  known is that she returned to the Windy City in 1930 and that she seldom left it again.(10) Exactly how Phillips got her first radio job is not known either. Two stories survive. In the first she was on a tour of WGN studios when someone mistook her for a radio actress applying for a job and handed her a script. Though they considered her voice too low for a woman, they were impressed enough with her reading of a poem by Eugene Field, "The Bowleg Boy," that they hired her.(11) The second story of Phillips's entrance into radio is that she walked into the station and asked point-blank for an audition. Either way, she ended up with a nonpaying job on WGN, broadcasting a daily trifle called THOUGHT FOR THE DAY, which consisted of Phillips reading poetry and adlibbing insprational commentary.(12)      After two weeks Phillips was promptly let go only to be almost immediately rehired in a different capacity after she allegedly protested to her ex-boss. In her new job she was asked to write an act daily (six days a week) "radio strip," or serialized story. WGN had already been running the continuing story of GASOLINE ALLEY, based on Frank King's comic strip about small-town America, and  now wanted another daily show; this one "about a family."(13)       Irna Phillips responded with what many consider the first "soap opera." It was titled PAINTED DREAMS and began on October 20, 1930, running in short, ten-minute installments.(14)     The show had six characters but only two actors. Phillips played the main character, Mother Monahan (a role based on Phillips's own mother), and the "mystery character," Kay. Actress Ireene Wicker (later "Kellogg'sSinging Lady") played all the other parts - including the family's barking dog, Mikey. The two women got by without male voices by only referring to the men in their lives, never by having them present.(15)     PAINTED DREAMS had run for two years o n WGN when Phillips tried to create radio network interest in it. WGN refused the idea, saying that it owned the show outright and that it could not be moved to another broadcaster. Phillips quit the station and began what was to become a long, bitter court battle with the station over ownership of the series. The case dragged on in the courts for ten years, finally being decided against Phillips. By then, though, she had moved on to other things. She had also learned a lesson: All future shows and scripts she worked on would be copyrighted in her name alone.(16)     In 1932 Phillips bounced back with her second soap, title TODAY'S CHILDREN. It ran on WGN's chief rival WMAQ (at first unsponsored and with Phillips footing all costs in order to retain ownership). It was a thinly disguised version of DREAMS: Mother Monahan was now Mother Moran, and the other characters of the show were similarly redesigned. For a time Phillips acted in the serial but eventually found the dual work of acting and writing too taxing. She resigned herself to writing only.(17) Soon after, "the Phillips impulse" for creating new sows began. She created a short-lived soap, MASQUERADE - the story of a painter involved with different glamorous women. Devised as a way to sell the sponsor's cosmetics, it lasted three months.(18)     TODAY'S CHILDREN ended in 1938, partly because the death of Phillips's mother made work on a mother-centered show too difficult for her emotionally, and partly because, as Phillips said, "I had exhausted all the problems of these people."(19)     These two failures and the demise of CHILDREN were balanced by two other Phillips creations that survived and prospered: THE GUIDING LIGHT (debuting in 1937) and THE ROAD OF LIFE (debuting in 1938).(20)     ROAD OF LIFE centered on the life of noble surgeon Dr. Jim Brent, who "mends broken legs and broken hearts with equal ease."(21) GUIDING LIGHT was the story of Dr. John Ruthledge, a small-town minister. The character was based on a friend of Phillips. Sometimes during the early years an entire fifteen-minute episode was devoted to a Ruthledge sermon. Collected into book form, the character's many sermons sold 290,000 copies nationwide.(22)      Irna Phillips also created another hospital-based drama around this time, WOMAN IN WHITE. And when a group of characters from GUIDING LIGHT, the Kransky family, developed enough, she spun them off into their own show, THE RIGHT TO HAPPINESS, in 1939. It ran until 1960.(23)     Along the way, creating, writing, and controlling her series, Phillips pioneered many of the staples of soap operas today. She was the first to incorporate professional people into her stories: lawyers, ministers, and doctors replaced minimum-wage, blue-collar workers as heroes.(24) Phillips was the first to use such soap devices as organ music (provided by Bernice Yanocek) for dramatic effect, and cliff-hanger endings to keep audiences coming back.(25)      Phillips was the first to bring a higher social consciousness to the world of soaps. In 1945, after using THE GUIDING LIGHT to help sell war bonds and after realizing she had been "subconsciously" educating her listeners in various areas for years, Phillips decided to take a more uniform approach to the idea of "social significance." Phillips and staff sent letters to a variety of agencies around the country (the Red Cross, the American Legion), asking a simple question: "What is your problem and what can we do to help you with it on one of our programs?" From their responses, Phillips devised soap story lines intended to further those agencies' causes.(26)     Quite ingeniously, Irna Phillips also tailored her shows to her predominantly housewife audience. She slowed the pace so that women doing housework could answer the door, vacuum, or see to the baby and still not miss anything. She rationed ideas and story lines by doing the same thing.(27)     Phillips, herself, was a highly eccentric woman, possibly more than any of the thousands of characters she created during her career.She consulted fortune tellers from time to ti me and changed the spelling of her name from the original Erna to Irna when a numerologist said it would ease her life.(28)     She was also a hypochondriac. She visited doctors nearly every day of her life. A physician who lived in her apartment building in Chicago stopped by several times a day to listen to her complaints and take her temperature.(29) Her trips to New York City were often mixed in with trips to different hospitals and specialists in Manhattan. Once, while staying in her suite at the Carlyle Hotel in Manhattan, she insisted that storm windows be installed to end the drafts. The windows are still there.(30) Frequently, she asked to be pushed around in a wheelchair.(31)      Not surprisingly, Phillips's preoccupation with illness and disease became evident in her work. Doctors and nurse as characters, hospitals as settings, and illnesses as subjects for drama were vintage Phillips characteristics.(32) Phillips's treatment of actors who worked on her shows was rather odd as well. She seldom bothered to learn the names of the performers, knowing them only as the characters they portrayed.(33) Actress Helen Wagner, who has played Nancy Hughes (now McClowsky) on AS THE WORLD TURNS since it premiered in 1956, was a friend of Irna's and remembers just how typical that was, "I was always Nancy to her. Any reference to my husband always meant Chris, my on-screen husband, not my real-life husband. I never became 'Helen' until very late in her career, after knowing her many, many years."(34)     Similarly, Phillips did not like the off-screen lives of her actors to interfere with the on-screen lives of their characters. Helen Wagner, whose character of Nancy was in the early days something of a homebody, was for many years denied a vacation from the show because it would mean writing the character out for a few weeks. Phillips told Ms. Wagner, "Nancy is a housewife, Nancy does not travel." It was several years before Nancy was allowed to go visit a sister out of state so that actress Helen Wagner could have a few days off.(35)     Like her characters' lives and her plots, Phillips rigidly controlled her home life and went to great lengths to keep it simple. She lived far away from the network TV industry in her Chicago apartment. Until she was in her late thirties, Phillips shared a bedroom with her mother, and she never learned how to drive. Though her sponsor once gave her a 1940 Plymouth to celebrate ten years in radio (and Phillips named it Sheila), it is doubtful she ever drove it.(36) Even her weekly menus were preset: on Sunday there was leg of lamb; Monday, chicken; Tuesday, steak; Wednesday, meatloaf; Thursday, lamb chops; Friday, spaghetti; and Saturday, stew.(37)     Phillips seldom had anything to do with the press, which she believed (perhaps rightly) dismissed soap operas as second-class subculture, snickering at her success and her fans' loyalty. She permitted few interviews during her entire career.(38)     Also not surprising was Phillips's flair for melodrama. In 1960 interviewer Peter Wyden related the story of the day Phillips's son Tom arrived late to meet her: "She does not just become vaguely uneasy. Her concern is translated into imaginary but stark disaster - he's been run over, his body is lying at the curb, he is bleeding badly."(39) Irna Phillips labeled herself a compulsive worrier and believed she would never get an ulcer because she turned all her worries into scripts.(40) "I do quite a bit of projecting," ahe told an interviewer.(41)     To oversee her programs, Phillips moved in 1940 to New York City. After seeing the toll the war was influcting on the country in 1941, she fashioned the serial WOMEN ALONE to dramatize the plight of women left on the home front. Her experiences in New York also served as the model for yet another new drama, LONELY WOMEN, which had a short on-air lifespan beginning in 1942 before Phillips recycled an old title and the show became known as TODAY'S CHILDREN in 1943. After six  months, though, New York was not to Phillips's liking, and she soon returned to Chicago. A similar move to California in 1943 did not work out either, and she returned to Chicago after only nine months.(42)     With so many shows on the air at the same time, and wielding as much power as she did, Irna Phillips put forth a revolutionary idea for soap opera broadcasting in 1943. THE GENERAL MILLS HOUR, as she foresaw it, would consist of three ofher shows running back-to-back - each in different lengths, from fifteen to twenty minutes depending on the plot - with characters from each occasionally overlapping and interacting. A narrating voice-over would navigate proceedings. It endured for a few months until Phillips abandoned the concept.(43)     By 1943, only a little over ten years after she began, Phillips was single-handedly responsible for five different daily dramas. Her total income from them was $250,000, and her literary output was estimated at two million words per year, the equivalent of forty novels.(44) She had established such a factory by this time that she found it necessary to have a lawyer and two doctors on retainer just to act as consultants.(45)     It was only later that Phillips reached the need for support writers, or "dialoguers," who filled out the basic story lines she devised. Many young writers who began with Phillips went on to successes of their own. In 1946 she hired a young recently graduated writer named Agnes Eckhardt, who later married and changed her name to Agnes Nixon.(46) Nixon would go on to create ALL MY CHILDREN and LOVING. Phillips also had a longtime collaborator in writer William Bell. After cocreating ANOTHER WORLD with Phillips, he went on to found with his wife Lee Phillip Bell two of the most successful soaps of recent years, THE YOUNG AND THE RESTLESS and, later, THE BOLD AND THE BEAUTIFUL.     Also in 1943, at near the same age her mother was when she herself was born, Phillips, unmarried and a career woman, adopted a child, Thomas Dirk. A year and a half later, Phillips adopted Katherine Louise.(47)     Throughout the 1940s Irna Phillips reigned as the undisputed queen of the radio soap opera. By the end of the decade a new medium was on the horizon and it would be that medium that Phillips (somewhat reluctantly) would conquer next.      By all accounts Irna Phillips was not anxious to move her shows from radio to television. With television, a fog horn could no longer substitute for the deck of a ship, and actors could no longer be brought in and replaced so easily. So reluctant was she to give up radio that after THE GUIDING LIGHT debuted on television on July 30, 1952, the scripts were rebroadcast that same day on radio. The two GUIDING LIGHTS ran concurrently on the two media for several years until finally the incredible success of the television version made the radio outlet obsolete.(48)     Around this time Proctor and Gamble [sic: My Note: This book spelled Procter and Gamble wrong over & over.], the soap manufacturer and a longtime force in soap opera broadcasting, began its long association with Phillips. Phillips sold the ownership of her current TV dramas to Proctor and Gamble Productions. Between the two of them (Phillips and P&G) they formed the biggest, toughest alliance daytime television had ever seen.(49)     In 1956 Phillips, in association with Proctor and Gamble, stormed onto television with what was to become her most popular (and some say, personal favorite) creation, AS THE WORLD TURNS. The continuing story of the Hughes and Lowell clans of Oakdale, Illinois, began on April 2, 1956, as TV's first half-hour soap. It was produced live until 1975 when it was lengthened to a hour. The show revolutionized daytime drama by gaining more viewers than ever before in the history of the genre (sometimes as high as a fifty percent share of the audience), and it launched soapdom's first all-out lying, scheming villainess, Lisa Miller (later, after marriage/s, Lisa Hughes, then Coleman, then Mitchell, then others). She was played by actress Eileen Fulton, who continues on the show to this day. Fulton's and the show's fame were so intense in the mid-1960s that CBS created a nighttime spin-off titled OUR PRIVATE WORLD. It, however, would only last a few  months.(50)     Irna Phillips's actual writing for her series, radio and television, was rather unusual. Every day at  nine in the morning Phillips sat down at a rickety, brown card table - the same one she had used for years - and began to devise that day's scripts from projected story lines often set down months in advance. From there she would dictate dialogue to her secretary and close friend, Rose Cooperman. "I really don't think I write," she said "I act."(51) Occasionally sitting still and occasionally moving around the room, moving as the character would, Phillips assumed all the characters in the scene - male, female, adult, child - changing her voice to indicate a change in speaker.(52) This process worked so well for Phillips it was later adopted by many of her proteges, including William Bell.(53)     As Phillips would talk, "Rosie," her secretary, would take down every word, following the various characters by following changes in Irna's voice and gestures. Rosie filled in the punctuation along the way. Both women became so involved with the story line they were creating that they found themselves in tears.(54)     The average time for Irna Phillips to dictate a half-hour script was about an hour and forty-five minutes. It usually took longer to type the finished manuscript than it did for Phillips to dream it up.(55) During Phillips's "writing" she seldom lost her place or became confused.  If she did, she could always consult one of her various genealogical charts she created for each show. They consisted of squares containing characters' names with solid lines connecting relatives, dotted lines connecting in-laws, and "X"'s over names of dead or missing family members.(56)     After the writing was finished Phillips would sit down and watch not only her shows but those of her competitors as well. While viewing her own shows, if she found something she did not like in script, performance, or production, it was switched immediately. This often meant a phone call to New York and a list of demands. A few times actors found themselves jobless after a phone call from Phillips. Not surprisingly, many actors, writers, and crew members feared Phillips's wrath. Once, when an actor playing what many thought an indispensable character asked for a raise in salary, Phillips refused and solved the whole problem by simply killing off the character. The show went on without him.(57) Don Hastings, who has played Dr. Bob Hughes on AS THE WORLD TURNS since 1960 (and wrote for the show for many years under the name J.J. Mathews), remembers Phillips as a tough but fair mother lion, ferocious in protecting her creation: "She was very tough on her writers but would protect them if the network or the producers criticized them. She always said that if she okayed a script it was as good as her writing it herself."(58)     Though Irna Phillips could be difficult, and a great many lived in constant fear of her, nobody would deny her skill. Don Hastings remembers a time when AS THE WORLD TURNS ratings had slipped. Owners Proctor and Gamble asked Phillips - then at work on another Proctor and Gamble show - to return and help WORLD. "Can you bring us up to a thirty share by the end of the year?" they asked. Phillips delivered the thirty share in thirteen weeks.(59)     Additionally, Phillips was not as difficult on a personal level as she might first appear. Throughout her career she was instrumental in starting other writers in their careers. Agnes Nixon, Bill Bell, and many other names benefitted from her support and guidance. Phillips was also known to take many young actors under her wing, sheltering and encouraging them.     In her life in Chicago, Phillips had a small but tight-knit group of friends and a fiercely devoted household staff. They admired and respected her enough to overlook her dramatic nature and her many pseudo-illnesses. Producer Lee Bell, who with her husband Bill created THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL, was a friend and coworker of Irna's for many years; she remembers an eccentric but likable person. "She was a genius," Bell said, "A brilliant, intelligent woman. You wanted to be around her. Whatever eccentricities [she had] didn't matter."(60)      In 1964 Phillips formulated a new series for NBC titled ANOTHER WORLD. The title referred to the separate "psychological worlds" of its characters and the two separate economic worlds of the show's two major families. Not accidently, it also drew comparison with the previous Phillips creation AS THE WORLD TURNS.(61)     ANOTHER WORLD was the first daytime soap to run one hour. It was also the first daytime show to address the topic of abortion.(62) Phillips invited controversy again in 1967 when she attempted to introduce an interracial story line into LOVE IS A MANY SPLENDORED THING, a show she was also writing at the time. When the network bosses balked at the idea, Phillips walked out. She abandoned the show, and it was canceled in 1973.(63)     Despite Phillips forward thinking, however, she did not always approve of the direction daytime shows were taking. She said in 1972: "The daytime serial is destroying itself, eating itself up with rape, abortion, illegitimacy, men falling in love with other men's wives, all of which is often topped by a murder, followed by a long, drawn-out murder trial.(64)     In 1964 ABC-TV put Irna Phillips, at age 63, on the payroll as a special consultant for its primetime soaper PEYTON PLACE, the serialized twice-weekly program based on the book by Grace Metalious. By taking the PEYTON PLACE job, Phillips achieved a rare triple play: she now had her hand in, and was receiving paychecks from, shows running on all three major networks.(65)     In 1965 Phillips cocreated DAYS OF OUR LIVES and composed what has since become arguably the most famous opening line for any show in television's history: "Like sands through the hour glass ..."(66)     All did not always flow smoothly, however. The early years of ANOTHER WORLD were filled with complications: major characters were thrown out with little explanation, and actors were replacedal,ost weekly. Frustrated, Phillips left ANOTHER WORLD to concentrate on a show for ABC that she was cocreating with her daughter (and was based on Irna's own life). That show would only air for a few months when it premiered. Agnes Nixon was later brought into ANOTHER WORLD as head writer to whip the show into shape.(67)     Since Irna Phillips had almost single-handedly created soap operas as a dramatic form years ago in radio, they had begun to change. The incedible success of her own AS THE WORLD TURNS made daytime soap operas an important, highly profitable part of the network schedule. To gain viewers and therefore money, soaps became more and more sensational. Gradually they became more scandalous, sexual, and action-oriented; Irna Phillips's stories of women sitting around the breakfast table were becoming passe. Phillips found herself being left behind by the genre she had created. Allen Potter, who worked on ANOTHER WORLD with Phillips during its difficult years, summed up the problem: "She was from a different era. [She was] still writing kids going down to the malt shop."(68)     Phillips was asked to rejoin AS THE WORLD TURNS in 1972.(69) She simplified some of the plots but failed to turn the recent ratings dip around. Proctor and Gamble, the show's producer, fired Phillips in 1973. Back in Chicago she began work on an autobiography, but nothing was ever published.(70)     On December 23, 1973, Irna Phillips died in her sleep at her home in Chicago. She was seventy-two. In accordance with her wishes news of her death was kept from the press for several weeks.(71)     What made Phillips a success - the Queen of the Soaps, as she was often called - is somewhat difficult to answer. Helen Wagner recently explained it this way: "We [AS THE WORLD TURNS] premiered the same day as EDGE OF NIGHT [a now defunct mystery-based soap on ABC]. What was important on that show was the story. For AS THE WORLD TURNS what was important was the character.(72) Phillips realized early in her career that the success of serialized stories depended on her audience becoming involved and knowledgeable about the characters on the show. She told BROADCASTING in 1972: "Characters have to be multidimensional. The story has to come from the characters, to the point where your viewers will get to know a character so well they can predict his or her behavior in a given dramatic situation."(73)     Phillips believes there were several reasons for her success, not the least of which was her self-described limited vocabulary ("my greatest asset"), which, she believed, made her programs universal. She also attempted in her writing to appeal to the basic instincts of self-preservation, sex, and family.(74)     Perhaps Phillips's greatest personal achievement, however, was creating a world. fully and believably, that she did not really know herself. Though she never married; nor did she give birth; nor did she ever own a  home. But somehow Irna Phillips knew enough about all those qualities to entertain millions for generations - to spin endlessly involving tales of day-to-day life; tales about the simple joys and daily dramas of paying the bills, raising children, belonging to a family, and falling in love.      Irna Phillips wrote in McCALL'S magazine in 1965, "None of us is different, except in degree. None of us is a stranger to success and failure, life and death, the need to be lovedthe struggle to communicate..."(75)     Four of the programs Irna Phillips created - AS THE WORLD TURNS, GUIDING LIGHT, DAYS OF OUR LIVES, and ANOTHER WORLD - are still on the air today.  IRNA PHILLIPS July 1, 1901        Born in Chicago, Illinois 1922             Graduated with bachelor's degree in education. 1924             Graduated with master's degree in speech; began career teaching school in Missouri and, later, Ohio. May 1930        Returned to Chicago; joined WGN as actress and ad hoc writer.  October 20, 1930    PAINTED DREAMS, radio's first "soap opera" debuted;created by Irna Phillips.  June 16, 1932        TODAY'S CHILDREN, second Phillips creation, premiered; departed WGN. 1934            MASQUERADE premiered.  1935            MASQUERADE aired last broadcast. January 25, 1937     THE GUIDING LIGHT premiered.  1938            TODAY'S CHILDREN aired final broadcast; ROAD OF LIFE and WOMAN IN WHITE premiered. October 16, 1939    THE RIGHT TO HAPPINESS premiered.  1940            Phillips moved briefly to New York City; would return to Chicago after six months.  1941            WOMEN ALONE premiered; settled court suit with WGN.  June 29, 1942        LONELY WOMEN (title later changed to TODAY'S CHILDREN) premiered.  1943            Resided briefly in Los Angeles; adopted son, Thomas Dirk. 1944            Adopted daughter, Katherine.  Summer 1948        WOMAN IN WHITE aired last broadcast. October 11, 1948    THE BRIGHTER DAY premiered on radio.  January 31, 1949    THESE ARE MY CHILDREN premiered. March 4, 1949        THESE ARE MY CHILDREN ended. 1950            Second incarnation of TODAY'S CHILDREN ended on radio. June 30, 1952        THE GUIDING LIGHT debuted on television. 1956            BRIGHTER DAY ended  on radio. January 4, 1954        THE BRIGHTER DAY premiered on television.  December 13, 1954    ROAD OF LIFE premiered on television; show ended broadcasts on radio. July 1, 1955        ROAD OF LIFE aired last broadcast on television. April 2, 1956        AS THE WORLD TURNS premiered. November 25, 1960    THE RIGHT TO HAPPINESS ended on radio. May 4, 1964        ANOTHER WORLD premiered.  1964            Worked as consultant on primetime's PEYTON PLACE. May 5, 1965        OUR PRIVATE WORLD, AS THE WORLD TURNS spin-off, premiered in primetime. September 10, 1965    OUR PRIVATE WORLD aired last episode. September 28, 1965    THE BRIGHTER DAY aired last broadcast on TV. November 8, 1965    DAYS OF OUR LIVES premiered. September 18, 1967    LOVE IS A MANY SPLENDORED THING, soap opera, premiered.  March 23, 1973        LOVE IS A MANY SPLENDORED THING aired last broadcast. Late 1973        Fired by Proctor and Gamble.  December 23, 1974    Passed away at home in Chicago.  NOTES 1.    "The Creators," TV GUIDE (Commemorative Edition) (July 1991), p.59. 2.    Dan Wakefield, ALL HER CHILDDREN (New York: Doubleday, 1976), p.27.  3.    CURRENT BIOGRAPHY (1943), p.590. 4.    Irna Phillips, "Every Woman's Life Is a Soap Opera," Mccall's (March 1965), p.116 5.    Ibid. 6.    Peter Wyden, "Madam Soap Opera," SATURDAY EVENING POST (25 June 1960), p.129. 7.    Barbara Sicherman and Carol Hurd Green, NOTABLE AMERICAN WOMEN: THE MODERN PERIOD (Cambridge: Belknap, 1980), p.542. 8.     "Script Queen," TIME (10 June 1940), p.66. 9.    Sicherman and Carol Hurd Green, p.542. 10.    "Writing On: Irna Phillips Mends With Tradition," BROADCASTING (6 November 1972), p.75 11.     Madeline Edmundson and David Rounds, THE SOAPS (New York: Stein & Day, 1973), p.43.     12.     CURRENT BIOGRAPHY, p.590 13.    Sicherman and Green, p.542. 14.    Robert C. Allen, SPEAKING OF SOAPS (CHapel Hill, NC: University of North Carolina, 1985), p.111.  15.     "Writing On: Irna Phillips Mends With Tradition," p.75. 16.     Edmundson and Rounds, p.44. 17.     Allen, p.112. 18.     Wyden, p.130. 19.     Ibid. 20.     CURRENT BIOGRAPHY, p.590. 21.     "Queen of the Soaps," NEWSWEEK (11 May 1964), p.66. 22.    Sicherman and Green, p.543. 23.     Wyden, p.130. 24.    Sicherman and Green, p.259. 25.    CURRENT BIOGRAPHY, p.519. 26.     "With Significance," TIME (11 June 1945), p.46. 27.     CURRENT BIOGRAPHY, p.590. 28.    Wyden, p.129. 29.    Interview with Lee Bell (4 September 1991). All other information and quotes from Mrs. Bell in this chapter were taken from this interview. 30.    Interview with Don Hastings (5 December 1991). All other information and quotes from Mr. Hastings in this chapter were taken from this interview.  31.    Wyden, p.129. 32.    Robert LaGuardia, SOAP WORLD (New York: Arbor House, 1983), p.20. 33.    Wyden, p.129 34.    Interview with Helen Wagner (10 October 1991). All other information and quotes from Ms. Wagner in this chapter were taken from this interview. 35.     Ibid., p.130. 36.    "Script Queen," p.66. 37.    Wyden, p.127. 38.     Wagner interview. 39.    Wyden, p.127. 40.    Phillips, p.117. 41.    Wyden, p.127. 42.    Ibid., p.130. 43.    Ibid. 44.    CURRENT BIOGRAPHY, P.591. 45.    "Script Queen,"p.68. 46.    Wakefield, p.28. 47.    Sicherman and Green, p.543. 48.    Wyden, p.130.  49.    Ibid. 50.    Tim Brooks and Earle Marsh, THE COMPLETE DIRECTORY TO PRIME TIME NETWORK TV SHOWS(New York: Ballantine, 1981), p.571. 51.    Wyden, p.129. 52.    Phillips, p.168. 53.    Bell interview. 54.    Wyden, p.30. 55.    Ibid. 56.    Phillips, p.168. 57.    CURRENT BIOGRAPHY, p.591. 58.    Hastings interview. 59.    Ibid. 60.    Bell interview. 61.    LaGuardia, p.81. 62.    Ibid. 63.     Jean Rouverol, WRITING FOR THE SOAPS (Cincinnati, OH: Writer's Digest Books,1984), p.11. 64.    "Writing On: Irna Phillips Mends with Tradition," p.75. 65.    "Queen of the Soaps," NEWSWEEK (11 May 1964), p.66. 66.    Rouverol, p.11. 67.     La Guardia, p.81. 68.     Ibid. 69.    "Week's Headliners," BROADCASTING (17 January 1972), p.9. 70.    LaGuardia, p.81. 71.    Landry, p.71. 72.    Wagner interview. 73.    "Writing On: Irna Phillips Mends with Tradition," p.75. 74.    Sicherman and Green, p.542. 75.    Phillips, p.116.
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