More than 120 million viewers for Chiefs’ overtime Super Bowl win
CBS‘ Sunday broadcast of the Kansas City Chiefs’ Super Bowl 58 win over the San Francisco 49ers drew about 5 million viewers for every cutaway to Taylor Swift.
The Eye Network reported on Monday evening that the Chiefs’ 25-22 championship win — in only the second Super Bowl ever to go into overtime — averaged 123.4 million viewers, up 7% from last year’s Big Game.
Super Bowl LVIII on CBS in and of itself drew 120 million linear viewers, the largest audience in history for a single network hosting the game. Sunday’s game also stands as the most-streamed Super Bowl in history, thanks to a record-setting audience on Paramount+ (though no supporting data points were furnished).