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February 1-5, 2016: DAYS Up in Women 18-49 Demo


Toups

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Ratings for the week February 1-5, 2016

 

 

Total Viewers
1. Y&R 4,867,000 (-228,000/-32,000)
2. B&B 3,643,000 (-331,000/-240,000)
3. GH 2,985,000 (-75,000/-171,000)
4. DAYS 2,567,000 (-111,000/+56,000)

Households
1. Y&R 3.41/11 (-.19/-.13)
2. B&B 2.58/8 (-.19/-.26)
3. GH 2.18/7 (-.06/-.2)
4. DAYS 1.88/6 (-.07/+.01)

Women 18-49 Viewers
1. Y&R 695,000 (-27,000/-79,000)
2. B&B 559,000 (-59,000/-153,000)
3. DAYS 535,000 (+30,000/+23,000)
4. GH 531,000 (-60,000/-108,000)

Women 18-49 Rating
1. Y&R 1.09/8 (-.04/-.12)
2. B&B 0.88/6 (-.09/-.23)
3. DAYS 0.84/6 (+.05/+.04)
4. GH 0.83/6 (-.1/-.17)

Women 18-34 Viewers
1. Y&R 214,000 (+19,000/-7,000)
2. B&B 187,000 (+10,000/-51,000)
3. GH 185,000 (same/-35,000)
4. DAYS 145,000 (+16,000/+27,000)

Women 18-34 Rating
1. Y&R 0.63 (+.06/-.02)
2. B&B 0.55 (+.03/-.15)
3. GH 0.54 (same/-.11)
4. DAYS 0.43 (+.05/+.08)

Women 25-54 Viewers
1. Y&R 974,000 (-73,000/-173,000)
2. B&B 825,000 (-75,000/-199,000)
3. GH 699,000 (-51,000/-175,000)
4. DAYS 647,000 (+31,000/-37,000)

Women 25-54 Rating
1. Y&R 1.62 (-.12/-.27)
2. B&B 1.37 (-.12/-.32)
3. GH 1.16 (-.08/-.28)
4. DAYS 1.07 (+.05/-.06)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.67/3,677,000
Tuesday: 2.50/3,618,000
Wednesday: 2.66/3,727,000
Thursday: 2.47/3,484,000
Friday: 2.58/3,706,000

DAYS
Monday: 1.96/2,646,000
Tuesday: 1.92/2,617,000
Wednesday: 1.79/2,460,000
Thursday: 1.78/2,417,000
Friday: 1.95/2,692,000

GH
Monday: 2.19/2,982,000
Tuesday: 2.22/3,003,000
Wednesday: 2.17/3,024,000
Thursday: 2.14/2,949,000
Friday: 2.16/2,966,000

Y&R
Monday: 3.43/4,844,000
Tuesday: 3.38/4,853,000
Wednesday: 3.46/4,905,000
Thursday: 3.33/4,806,000
Friday: 3.45/4,927,000

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Glad days is keeping up the numbers overall.. Slow steady growth comes from some weeks of slight improvements and some weeks of holding (relatively) stable. The last few weeks have been increases, this week is more of a "holding steady" week. Now that we are in feb sweeps I hope to see a couple more increase weeks. 

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